This month’s marketing campaign’s saw the drinks trade channel its cultured side, with opera, fine art and twice Academy Award nominee Jeremy Renner featuring.
Penfolds used the launch of its 2015 Collection to announce a new partnership with London’s Royal Opera House.
Treasury’s deal to buy Diageo’s wine unit is evidence of its strategy to build prestige in the US, with possibly a view to focus on premium brands, writes Ron Emler.
Cross-regional sourcing is key to Penfolds latest release – a Grange from the extremely challenging 2011 vintage in South Australia.
Michael Clarke, the chief executive of Australia’s Treasury Wine Estates, has been paid over £2 million for his first full year leading the Penfolds and Wolf Blass producer.
Treasury Wine Estates is embracing the “evolving” market of Asia as last week’s results revealed profits for the region were up 52%.
Winemakers in McLaren Vale have moved one step closer to producing a collaborative blend which they believe could rival Penfolds’ Grange in quality.
db dines on Parmesan-dusted chips, rib-eye steak with wild garlic butter and a divine baked brioche with a chive, olive oil and salt dip at STK London.
Although the Liv-ex Fine Wine 1000 declined in February, the “Rest of the World 50” continues to rise – buoyed by Taylor’s Port.
Treasury Wine Estate’s chief executive, Michael Clarke, has said that fiscal 2015 has “begun well” for the long-troubled Australian wine company.
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