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Friday 29 August 2014

Penfolds

China hotel chain drops Penfolds

InterContinental Hotels in China has dropped Australian brand Penfolds from its wine lists over fears of being embroiled in a trademark battle.

Friday, August 8th, 2014 No Comments »

KKR raises takeover bid for Treasury

US firm Kohlberg Kravis Roberts (KKR) has raised its takeover bid offer for Treasury Wine Estates by 10%.

Monday, August 4th, 2014 No Comments »

Penfolds ups distribution in France

Australian wine brand Penfolds has teamed up with the Nicolas wine group in an effort to improve its distribution in France.

Thursday, July 31st, 2014 1 Comment »

Penfolds offers wine fridge with every purchase

Penfolds is offering a discount on a wine cabinet for every six bottles of its Bin and Luxury bought as part of Treasury Wine Estate’s latest promotional drive.

Monday, July 28th, 2014 No Comments »

Penfolds locked in Chinese legal battle

Treasury Wine Estates has been taken to court over the use of its adopted Chinese name for Penfolds, “Ben Fu”, after a court verdict was appealed.

Monday, July 14th, 2014 No Comments »

Penfolds makes tactical launch move

Penfolds has announced a plan to shift the release date for its top end wines, launching them all together in October to tap into a key time of year for gift giving.

Wednesday, June 25th, 2014 No Comments »

Treasury writes down $260m of assets

Treasury Wine Estates has said it expects a AU$260 million impairment to its assets by the end of the year as it writes down the value of its wine business and embarks on a massive restructure.

Wednesday, June 25th, 2014 No Comments »

Rare spirits stash discovered in UK hotel

A bounty of rare wines and spirits has been discovered in a secret cellar at a hotel in Worcestershire.

Monday, June 9th, 2014 No Comments »

Treasury to cull 5% of workforce

Struggling wine group Treasury Wine Estates is to cut around 5% of its global workforce in order to invest more heavily in marketing and promoting its brands.

Thursday, May 22nd, 2014 3 Comments »

Penfolds marks 170 years with £33k wine

Penfolds has released a limited edition run of its 2010 Bin 170 Kalimna Shiraz, housed in a bespoke case, to mark its 170th year.

Tuesday, May 6th, 2014 No Comments »

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