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Sunday 7 February 2016

Penfolds

Bin 389 ‘most auspicious’ CNY wine

Penfolds’ Bin 389 Cabernet/Shiraz blend has been hailed by TWE as the most auspicious wine due to its lucky Bin number according to Chinese tradition.

Thursday, February 4th, 2016 No Comments »

Off-premise driving Australian wine sales in China

Wine purchases made online and via retail stores and supermarkets made up the majority of Australian wine consumption in China over the last three years, a study has found.

Wednesday, February 3rd, 2016 No Comments »

Too many wine brands not ‘China-ready’

Building wine brands in China requires a novel approach, but few labels are ready for the market, according to Wine Intelligence co-founder Richard Halstead.

Thursday, January 7th, 2016 No Comments »

Former Penfolds chief winemaker Don Ditter dies

Don Ditter, chief winemaker at Australian icon Penfolds and custodian of Penfolds Grange during the ‘70s and ‘80s, has died at home in Sydney aged 89.

Friday, December 18th, 2015 No Comments »

Top 10 marketing campaigns

This month’s marketing campaign’s saw the drinks trade channel its cultured side, with opera, fine art and twice Academy Award nominee Jeremy Renner featuring.

Wednesday, November 4th, 2015 1 Comment »

Penfolds announces Opera House link-up

Penfolds used the launch of its 2015 Collection to announce a new partnership with London’s Royal Opera House.

Friday, October 16th, 2015 No Comments »

Treasury wine deal ‘a premium plan’

Treasury’s deal to buy Diageo’s wine unit is evidence of its strategy to build prestige in the US, with possibly a view to focus on premium brands, writes Ron Emler.

Wednesday, October 14th, 2015 1 Comment »

Cross-regional sourcing key to Grange 2011

Cross-regional sourcing is key to Penfolds latest release – a Grange from the extremely challenging 2011 vintage in South Australia.

Tuesday, September 29th, 2015 No Comments »

Treasury CEO receives bumper pay packet

Michael Clarke, the chief executive of Australia’s Treasury Wine Estates, has been paid over £2 million for his first full year leading the Penfolds and Wolf Blass producer.

Tuesday, September 1st, 2015 No Comments »

Asia a major focus of growth for TWE

Treasury Wine Estates is embracing the “evolving” market of Asia as last week’s results revealed profits for the region were up 52%.

Wednesday, August 26th, 2015 1 Comment »

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