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Tuesday 29 July 2014

Penfolds

Penfolds offers wine fridge with every purchase

Penfolds is offering a discount on a wine cabinet for every six bottles of its Bin and Luxury bought as part of Treasury Wine Estate’s latest promotional drive.

Monday, July 28th, 2014 No Comments »

Penfolds locked in Chinese legal battle

Treasury Wine Estates has been taken to court over the use of its adopted Chinese name for Penfolds, “Ben Fu”, after a court verdict was appealed.

Monday, July 14th, 2014 No Comments »

Penfolds makes tactical launch move

Penfolds has announced a plan to shift the release date for its top end wines, launching them all together in October to tap into a key time of year for gift giving.

Wednesday, June 25th, 2014 No Comments »

Treasury writes down $260m of assets

Treasury Wine Estates has said it expects a AU$260 million impairment to its assets by the end of the year as it writes down the value of its wine business and embarks on a massive restructure.

Wednesday, June 25th, 2014 No Comments »

Rare spirits stash discovered in UK hotel

A bounty of rare wines and spirits has been discovered in a secret cellar at a hotel in Worcestershire.

Monday, June 9th, 2014 No Comments »

Treasury to cull 5% of workforce

Struggling wine group Treasury Wine Estates is to cut around 5% of its global workforce in order to invest more heavily in marketing and promoting its brands.

Thursday, May 22nd, 2014 3 Comments »

Penfolds marks 170 years with £33k wine

Penfolds has released a limited edition run of its 2010 Bin 170 Kalimna Shiraz, housed in a bespoke case, to mark its 170th year.

Tuesday, May 6th, 2014 No Comments »

Bottle of Penfolds brings down Aussie politician

The premier of New South Wales in Australia has resigned after “forgetting” to declare he had received a bottle of 1959 Penfolds Grange as a gift from a suspect in a corruption case.

Wednesday, April 16th, 2014 No Comments »

US fund buys $25m of Treasury shares

US fund manager Wellington Management has spent AU$25m on shares in the struggling wine company Treasury Wine Estates.

Thursday, February 6th, 2014 No Comments »

Penfolds releases £1,900 Tawny

Penfolds has released 330 bottles of a 50-year-old rare tawny onto the market priced at £1,900.

Tuesday, February 4th, 2014 No Comments »

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