Penfolds is offering a discount on a wine cabinet for every six bottles of its Bin and Luxury bought as part of Treasury Wine Estate’s latest promotional drive.
Treasury Wine Estates has been taken to court over the use of its adopted Chinese name for Penfolds, “Ben Fu”, after a court verdict was appealed.
Penfolds has announced a plan to shift the release date for its top end wines, launching them all together in October to tap into a key time of year for gift giving.
Treasury Wine Estates has said it expects a AU$260 million impairment to its assets by the end of the year as it writes down the value of its wine business and embarks on a massive restructure.
A bounty of rare wines and spirits has been discovered in a secret cellar at a hotel in Worcestershire.
Struggling wine group Treasury Wine Estates is to cut around 5% of its global workforce in order to invest more heavily in marketing and promoting its brands.
Penfolds has released a limited edition run of its 2010 Bin 170 Kalimna Shiraz, housed in a bespoke case, to mark its 170th year.
The premier of New South Wales in Australia has resigned after “forgetting” to declare he had received a bottle of 1959 Penfolds Grange as a gift from a suspect in a corruption case.
US fund manager Wellington Management has spent AU$25m on shares in the struggling wine company Treasury Wine Estates.
Penfolds has released 330 bottles of a 50-year-old rare tawny onto the market priced at £1,900.
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