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Sunday 20 April 2014


Storytelling key to effective advertising

Advertising is most effective when it creates a story that consumers connect with on an emotional level.

Thursday, March 15th, 2012 5 Comments »

Currency Watch: Markets react to Bernanke’s words

It’s been a strange week. The ECB printed over €500 billion and loaned it to banks and the markets did very little in the way of a response.

Friday, March 2nd, 2012 No Comments »

Currency Watch: Markets moving on from Greek drama

Greece has been the market story for the past month or so, to the detriment of everything else but thoughts must turn to where the market’s focus will now shift.

Friday, February 24th, 2012 No Comments »

Currency Watch: Zigzag economics

The Bank of England’s Quarterly Inflation Report was everything that was to be expected.

Friday, February 17th, 2012 No Comments »

Modern bartending branded “absurd”

Modern bartending “has a touch of absurdity about it”, according to Midori global brand ambassador Manuel Terron.

Thursday, February 16th, 2012 6 Comments »

UK unlikely to buy into paper wine bottle

The UK’s reluctance to take to alternative wine packaging does not bode well for GreenBottle’s paper container

Tuesday, February 14th, 2012 4 Comments »

UK’s thirst quenched

Is the British public drinking less? According to Diageo, it would seem so.

Friday, February 10th, 2012 No Comments »

Currency watch: Greek drama keeps on giving

Do we have an agreement in Greece? Noises yesterday suggested so, although no clear announcement has been made.

Friday, February 10th, 2012 No Comments »

The estate-bottled wine anomaly

Estate-bottled wine – an anomaly of the 20th century? Oenologist Lee Winston investigates.

Thursday, February 9th, 2012 2 Comments »

Israel’s wines battle preconceptions

Israel’s winemakers wish to raise awareness of their ever-improving wine industry but must first battle preconceptions.

Tuesday, February 7th, 2012 1 Comment »

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