Currency Watch: Draghi in a hawkish mood
The European Central Bank’s meeting was the market’s focus this week with the single currency initially strengthening as its president, Mario Draghi, spoke.
Friday, May 4th, 2012 No Comments »Opinion
Currency Watch: IMF convenes as world markets stumble
It is fair to say that the IMF had an underpinning influence this week as they pulled the strings on the world markets.
Friday, April 20th, 2012 No Comments »Currency Watch: A familiar feeling for the markets
It all started to feel very much like 2011 this week, with a poor peripheral bond auction in Europe causing deep slashes lower in world equity and currency markets.
Friday, April 6th, 2012 No Comments »Currency Watch: A bad week for the pound
The week after the Budget saw the business news agenda move away from the focus on individuals and back to looking at the state of the UK’s economy as a whole.
Friday, March 30th, 2012 No Comments »Currency Watch: Budget week is over
The dust has settled after this week’s Budget and we can safely say that the economic impact of George Osborne’s speech was fairly negligible.
Friday, March 23rd, 2012 No Comments »Building a successful global beer brand: part 7
In this last installment we outline the final stage in the process of building a global beer brand.
Thursday, March 22nd, 2012 2 Comments »Building a successful global beer brand – part 6
Having illustrated the perils of failing to create a unique proposition with your brand, we examine the third step to success.
Tuesday, March 20th, 2012 2 Comments »Building a successful global beer brand: part 4
The first step to building a successful global beer brand is to define the benefits to your organisation.
Monday, March 19th, 2012 1 Comment »Currency watch: Chinese growth on the agenda
Last week’s media was full of talk about the Chinese economy, speculating when and if it will overtake the US as the largest economy in the world.
Friday, March 16th, 2012 No Comments »Storytelling key to effective advertising
Advertising is most effective when it creates a story that consumers connect with on an emotional level.
Thursday, March 15th, 2012 5 Comments »
