The sales growth of alcohol in the US off-trade nearly doubled last week, rising 55% in the week ending March 21, compared to the previous year, on strong double digit growth the previous week, as online sales grew 243%.
Last week UK wine merchant Berry Bros. & Rudd experienced its biggest day of digital sales in its history, as the Covid-19 lockdown drives consumers to order wine online.
Sales of vintage Champagne rose nearly 60% at Berry Bros & Rudd last year,, on the back of a “fantastic year” for prestige cuvées, BBRS's wine buyer told the drinks business in an exclusive interview.
Sales of alcohol rose 22% in the last month, the latest Kantar data has shown, slightly ahead of main grocery growth, worth an additional £199 million in the past month as the supermarkets recorded their biggest month on record.