Dynamic changes in the French wine industry have paved the way for exceptional promotional activity, delivering the everyday excitement of French wines to more UK consumers than ever before
Tuesday, November 6th, 2007 No Comments »
With vineyard prices at a low and bulk wine prices newly up, now could well be the right time to invest in a German vineyard, says Margaret Rand
Tuesday, November 6th, 2007 No Comments »
Despite the fact that most of us can barely spell cachaça, let alone Caipirinha, this category has been a hive of activity of late.
Tuesday, November 6th, 2007 No Comments »
The rum category is in decline, with only golden rum showing any growth. However, white rum brands are showing promise by fighting Bacardi on grounds of quality rather than price, writes Alice Lascelles
Tuesday, November 6th, 2007 No Comments »
Despite its reputation for slammers and monstrous hangovers, Tequila is the fastest-growing spirit bar none. Fionnuala Synnott investigates
Tuesday, November 6th, 2007 No Comments »
Innovation at the super-premium end has led to a gin revival. But will this help to make it more appealing to a younger crowd, wonders Geraldine Coates
Tuesday, November 6th, 2007 No Comments »
Roshan, Khan, Ahuja and Shilpa Shetty are some of the biggest names in Bollywood and in the past year all four have signed up to endorse vodka brands.
Tuesday, November 6th, 2007 No Comments »
Vodka continues its inexorable rise throughout the globe, with key emerging markets, such as India and China, apparently within its grasp. By Ben Grant
Tuesday, November 6th, 2007 No Comments »
Despite some consumer scepticism towards medals and awards, industry competitions remain an important element of the marketing mix for drinks brands. By Patience Gould
Wednesday, October 31st, 2007 No Comments »
Fionnuala Synnott asks whether the benefits of winning an award extend beyond promoting the brand
Wednesday, October 31st, 2007 No Comments »
