Targetting “millennials” is a common theme among brand owners in the drinks industry, but how much does this consumer group actually spend on booze, and what do they like?
The UK’S off-trade saw value sales rise by 0.7% this summer, boosted by strong sales of sparkling wine and spirits, as beer and cider sees a 12% decline.
A new report from Nielsen shows that flavoured variants are dominating brands’ new product development focus across the UK wine, cider and spirits categories.
The American whiskey market in the UK is now worth £190 million, with big brands like Jack Daniel’s and Jim Beam helping to boost growth by 19% last year.
Chilean wine giant Concha y Toro’s flagship brand, Casillero del Diablo, has entered the UK top 10 wine brands for the first time.
Early signs indicate this year’s World Cup in Brazil created less of a boost for UK beer and cider retailers than the South Africa tournament four years ago.
Having placed their trust in the wines at entry level, UK consumers are now trading up on Chilean wine, according to the latest figures from market analysts Nielsen.
UK consumers are drinking less, but buying better quality wines and spirits according to Nielsen’s Helen Stares.
Lanson International’s second annual Champagne Category Report highlights strong consumer demand for more information about how individual brands taste.
The average price of a bottle of wine in the UK has broken the £5 mark for the first time.
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