New Zealand Winegrowers will be co-ordinating a series of events tomorrow to mark the sixth International Sauvignon Blanc Day – billed as a global social media wine tasting.
New Zealand’s wine exports hit a new record last year, rising 8.2% and driving wine to be the country’s sixth biggest export good.
New Zealand Winegrowers has welcomed a new free trade deal with South Korea as offering a “significant boost” to this major export target market.
New Zealand Winegrowers has hailed a record NZ$1.33 billion (£672m) export performance last year as it predicted a rise to $2bn by the end of this decade.
The New Zealand wine industry is ploughing £8.5m into increasing its “skinny” wine output due to increasing consumer demand for lower alcohol wines.
The New Zealand wine industry has launched a sustainability scorecard and “reporting tool” to allow producers to measure their level of sustainability.
New Zealand Winegrowers has promised to “keep raising the bar” in sustainability through fresh targets, research and louder communications.
As New Zealand harvests its second bumper vintage in a row, one winery owner has expressed concern that the country will repeat the oversupply pricing problems of 2008.
New Zealand needs to focus on getting the message of its other grape varieties over to consumers thinks New Zealand Winegrowers CEO, Philip Gregan.
New Zealand is taking the lower alcohol wine movement to a generic level as its industry signs up to a major government backed research programme.
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