New Zealand Winegrowers has welcomed a new free trade deal with South Korea as offering a “significant boost” to this major export target market.
New Zealand Winegrowers has hailed a record NZ$1.33 billion (£672m) export performance last year as it predicted a rise to $2bn by the end of this decade.
The New Zealand wine industry is ploughing £8.5m into increasing its “skinny” wine output due to increasing consumer demand for lower alcohol wines.
The New Zealand wine industry has launched a sustainability scorecard and “reporting tool” to allow producers to measure their level of sustainability.
New Zealand Winegrowers has promised to “keep raising the bar” in sustainability through fresh targets, research and louder communications.
As New Zealand harvests its second bumper vintage in a row, one winery owner has expressed concern that the country will repeat the oversupply pricing problems of 2008.
New Zealand needs to focus on getting the message of its other grape varieties over to consumers thinks New Zealand Winegrowers CEO, Philip Gregan.
New Zealand is taking the lower alcohol wine movement to a generic level as its industry signs up to a major government backed research programme.
North America will become New Zealand’s largest market for wine within two years according to Philip Gregan, CEO of New Zealand Winegrowers.
Demand for New Zealand wines remains strong is the message from the New Zealand Winegrowers’ Annual Report, with value outpacing volume.
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