American rapper Nicki Minaj is set to unleash her MYX Fusions Moscato onto the UK drinks market after striking a deal with James E McCabe Limited.
Pop star Nicki Minaj believes her sparkling Moscato brand is on its way to revolutionising the wine industry.
Concha y Toro is to launch a País and Cinsault blend from old vines in Maule and the Itata Valley under its upmarket Marqués de Casa Concha label.
West Coast rapper E-40’s three strong range of wines from California’s Central Valley is proving a sell-out success in the States.
Fruit purée brand Funkin is promoting wine-based cocktails with Jacob’s Creek in the UK on-trade this summer.
E&J Gallo is stepping up its push to replicate Moscato’s US success in the UK with the launch of a major new marketing campaign this month.
Californian wine giant E&J Gallo is getting behind Moscato in a big way with two new releases aimed at fashion conscious young women.
Both Millennial drinkers and the ongoing popularity of Prosecco have led US consumers to drink more Italian wine than the Italians.
The UK’s I Heart wine brand has added a Brazilian sparkling Moscato to its range in advance of June’s FIFA World Cup in Brazil.
Pre-mix or “hybrid” drinks have been tipped to be the next big trend in the drinks industry, but which brands are at the front of this movement?
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