Californian wine giant E&J Gallo is getting behind Moscato in a big way with two new releases aimed at fashion conscious young women.
Both Millennial drinkers and the ongoing popularity of Prosecco have led US consumers to drink more Italian wine than the Italians.
The UK’s I Heart wine brand has added a Brazilian sparkling Moscato to its range in advance of June’s FIFA World Cup in Brazil.
Pre-mix or “hybrid” drinks have been tipped to be the next big trend in the drinks industry, but which brands are at the front of this movement?
Pink Moscato will unlock the potential for Moscato sales in the UK market believes Stephanie Gallo, vice president of marketing at Gallo Family Vineyards.
Skinnygirl, the low-calorie wine and pre-mix cocktail brand founded by US reality TV star Bethenny Frankel, has added a Prosecco to its ever-expanding line-up.
Olly Smith picks out “a no-brainer for your weeknight go-to bottle”, while Victoria Moore recommends an “all-rounder to take you into autumn.”
The Asian media this week featured wines described as “bloody good”, “rich and dark”, “refreshing, ripe and juicy” and “elegant and classy”.
Matthew Jukes recommends “one of the world’s finest value whites” and Terry Kirby picks out “a serious wine at a seriously good price.”
Californian wine brand, Barefoot is hoping to bring new customers in the sparkling wine category with the launch of Barefoot Bubbly Pink Moscato.
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