A “successful category reset” in Morrisons’ alcohol division helped the British retailer achieve its first quarterly sales rise in over a year.
Morrisons has launched a ‘bluffer’s guide’ to “unpronounceable wines” in an effort to communicate better with the consumer press and promote less familiar wines.
Retailers appear to be “officially” eschewing Black Friday in their BWS aisles – but many are still using it as a launch pad for Christmas deals on wines and spirits.
Morrisons has spent nearly £10m on remerchandising its BWS fixtures by country, after ditching its innovative Taste Test segmentation.
Shoppers are being ‘misled’ by supermarkets selling “wine based” drinks, which only contain 75% wine but are marketed as wine and sold in the wine aisle.
The board of UK supermarket Morrisons has voted to oust its CEO after the retailer performed the worst of the big supermarkets over Christmas.
Morrisons has become the first UK retailer to stop selling cans with more than four units of alcohol in a single serve.
Prosecco sales in the UK are continuing to surge ahead of Champagne with year on year sales up nearly 70% at both Waitrose and Sainsbury’s.
While the volume of wine sold in offline retail suffers a sustained decline, UK online wine sales are enjoying long-term increases.
Labelling wines by taste can help build a customer’s confidence and potential spending power, say the wine team at UK supermarket Morrisons.
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