Shoppers are being ‘misled’ by supermarkets selling “wine based” drinks, which only contain 75% wine but are marketed as wine and sold in the wine aisle.
The board of UK supermarket Morrisons has voted to oust its CEO after the retailer performed the worst of the big supermarkets over Christmas.
Morrisons has become the first UK retailer to stop selling cans with more than four units of alcohol in a single serve.
Prosecco sales in the UK are continuing to surge ahead of Champagne with year on year sales up nearly 70% at both Waitrose and Sainsbury’s.
While the volume of wine sold in offline retail suffers a sustained decline, UK online wine sales are enjoying long-term increases.
Labelling wines by taste can help build a customer’s confidence and potential spending power, say the wine team at UK supermarket Morrisons.
UK supermarket Waitrose has launched a new online wine site, as competitor Morrisons announced it is to close its standalone wine site and incorporate it into its main site.
Sales of Iron Maiden’s Trooper cask ale have hit the 3.5 million pint mark.
Morrisons supermarket has been left doubly embarrassed after mistakenly selling a meat pasty to a muslim family and then offering them a bottle of Champagne as an apology.
Morrisons supermarket has named Katie Mollet as wine sourcing manager as the grocer seeks to increase its commitment to the quality of its wine category.
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