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Saturday 6 February 2016

Morrisons

Morrisons drinks raise quarterly sales

A “successful category reset” in Morrisons’ alcohol division helped the British retailer achieve its first quarterly sales rise in over a year.

Tuesday, January 12th, 2016 No Comments »

Morrisons launches ‘bluffer’s guide’ to wine

Morrisons has launched a ‘bluffer’s guide’ to “unpronounceable wines” in an effort to communicate better with the consumer press and promote less familiar wines.

Wednesday, December 2nd, 2015 No Comments »

Black Friday kicks off Christmas wine sales

Retailers appear to be “officially” eschewing Black Friday in their BWS aisles – but many are still using it as a launch pad for Christmas deals on wines and spirits.

Thursday, November 26th, 2015 No Comments »

Morrisons spends £10m on remerchandising BWS

Morrisons has spent nearly £10m on remerchandising its BWS fixtures by country, after ditching its innovative Taste Test segmentation.

Friday, October 16th, 2015 No Comments »

Consumers ‘misled’ by wine-based drinks

Shoppers are being ‘misled’ by supermarkets selling “wine based” drinks, which only contain 75% wine but are marketed as wine and sold in the wine aisle.

Monday, March 2nd, 2015 4 Comments »

Morrisons CEO latest victim of price war

The board of UK supermarket Morrisons has voted to oust its CEO after the retailer performed the worst of the big supermarkets over Christmas.

Tuesday, January 13th, 2015 1 Comment »

Supermarket bans super-strength cans

Morrisons has become the first UK retailer to stop selling cans with more than four units of alcohol in a single serve.

Wednesday, July 30th, 2014 1 Comment »

UK Prosecco sales go bananas

Prosecco sales in the UK are continuing to surge ahead of Champagne with year on year sales up nearly 70% at both Waitrose and Sainsbury’s.

Tuesday, July 22nd, 2014 No Comments »

UK online wine sales buck offline decline

While the volume of wine sold in offline retail suffers a sustained decline, UK online wine sales are enjoying long-term increases.

Thursday, June 5th, 2014 No Comments »

Taste labelling inspires ‘wine confidence’

Labelling wines by taste can help build a customer’s confidence and potential spending power, say the wine team at UK supermarket Morrisons.

Thursday, May 22nd, 2014 No Comments »

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