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Wednesday 10 February 2016

Millennials

‘Instant gratification’ driving consumers

A desire to be able to do things instantly and for products to offer an interactive element of play is driving consumer buying habits, according to new research from Wine Intelligence.

Tuesday, January 26th, 2016 1 Comment »

British millennials: what are they drinking?

Targetting “millennials” is a common theme among brand owners in the drinks industry, but how much does this consumer group actually spend on booze, and what do they like?

Wednesday, December 9th, 2015 1 Comment »

Top 10 tips for marketing to millennials

As drinks producers fight tooth-and-nail to attract the elusive yet valuable millennial consumer, here are 10 tips that brand builders would be wise to take on-board.

Monday, November 9th, 2015 1 Comment »

‘Feel-good factor’ getting corks popping in UK

The strength of the UK economy is generating a “feel-good factor” that is spurring on sparkling wine sales, according to recent Wine Intelligence research.

Monday, November 9th, 2015 No Comments »

Treasury targets young men with criminal wine brand

Treasury Wine Estates is hoping to tap into the male millennial market via two new wine brands including one that focuses on the shipping of British convicts to Australia.

Friday, November 6th, 2015 1 Comment »

Millennials driving premium wine trade

Millennials are driving premiumisation in the wine trade, but producers are struggling to take advantage of increased demand, according to Rabobank.

Wednesday, January 21st, 2015 1 Comment »

Brewer calls for Super Bowl brand band

Newcastle Brown Ale is building on its growth in the US with an irreverent new campaign, calling on small brands to club together to pay for a Super Bowl ad.

Wednesday, January 14th, 2015 No Comments »

Budweiser loses out to craft beer in US

Millennial drinkers are shunning the self-proclaimed “King of Beers” in favour of craft, with shipments outnumbering those of Budweiser for the first time.

Tuesday, November 25th, 2014 No Comments »

Parents key to millennials’ drinking habits

Parental drinking habits are the most important factor in developing regular, interested wine drinkers under the age of 35, it has been claimed.

Wednesday, August 20th, 2014 No Comments »

Bacardí campaign targets millennials

Bacardi has invested millions of pounds on a new marketing campaign to connect with millennial consumers and promote its brand within the UK market.

Tuesday, March 18th, 2014 No Comments »

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