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Friday 27 February 2015

Millennials

Millennials driving premium wine trade

Millennials are driving premiumisation in the wine trade, but producers are struggling to take advantage of increased demand, according to Rabobank.

Wednesday, January 21st, 2015 1 Comment »

Brewer calls for Super Bowl brand band

Newcastle Brown Ale is building on its growth in the US with an irreverent new campaign, calling on small brands to club together to pay for a Super Bowl ad.

Wednesday, January 14th, 2015 No Comments »

Budweiser loses out to craft beer in US

Millennial drinkers are shunning the self-proclaimed “King of Beers” in favour of craft, with shipments outnumbering those of Budweiser for the first time.

Tuesday, November 25th, 2014 No Comments »

Parents key to millennials’ drinking habits

Parental drinking habits are the most important factor in developing regular, interested wine drinkers under the age of 35, it has been claimed.

Wednesday, August 20th, 2014 No Comments »

Bacardí campaign targets millennials

Bacardi has invested millions of pounds on a new marketing campaign to connect with millennial consumers and promote its brand within the UK market.

Tuesday, March 18th, 2014 No Comments »

Wine trade ‘losing touch’ with Millennials

The wine industry is “losing touch” with Millennial consumers according to a recent study by Wine Intelligence.

Tuesday, March 11th, 2014 7 Comments »

Gallo to push New Amsterdam vodka in UK

American wine giant E&J Gallo is to give its “premium” vodka brand New Amsterdam a big push in the UK.

Tuesday, February 25th, 2014 No Comments »

Millennials fuelling Italian wine sales in US

Both Millennial drinkers and the ongoing popularity of Prosecco have led US consumers to drink more Italian wine than the Italians.

Tuesday, February 11th, 2014 No Comments »

Millennials changing face of wine industry

Millennials are drinking more wine than previous generations of young consumers, which is forcing the wine industry to rethink its marketing approach.

Thursday, October 10th, 2013 No Comments »

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