You are currently viewing the International Edition. You can also switch to the Hong Kong Edition.
Wednesday 31 August 2016 loc: GB

Millennials

‘Whisper whiskies’ to cater to millennial market

Following the wine trail, whisky is set to become the latest drink to undergo a makeover for the millennial market.

Thursday, August 25th, 2016 No Comments »

Frontera targets millennials with ‘after dark’ range

Chilean wine brand Frontera is hoping to crack the lucrative US millennial market with the launch of a new ‘After Dark’ range, tailoring its labels to suit this demographic’s tastes.

Wednesday, July 27th, 2016 No Comments »

Aldi to open Shoreditch wine pop-up

Aldi is taking a turn for the trendy with the opening of a pop-up wine shop in Shoreditch Boxpark in East London.

Wednesday, May 11th, 2016 1 Comment »

Millennials driving UK wine spend

High-earning, treat-loving millennial consumers are driving wine sales in the UK according to a new report from Wine Intelligence.

Monday, May 9th, 2016 No Comments »

Crown Cellars funks up own-label range

Crown Cellars, the specialist wine and spirits division of Carlsberg UK, has launched an on-trade exclusive range of wines with ‘funky’ labels to appeal to new wine consumers.

Wednesday, April 20th, 2016 No Comments »

Top 10 millennial wine venues

The drinks business presents its top 10 London wine venues with millennial appeal…

Tuesday, April 5th, 2016 No Comments »

Millennials ‘new hope’ for baijiu market

This year’s China Food & Drinks fair revealed that baijiu brands see Millennials as a “new hope” for reviving sales of the Chinese spirit.

Friday, April 1st, 2016 No Comments »

‘Instant gratification’ driving consumers

A desire to be able to do things instantly and for products to offer an interactive element of play is driving consumer buying habits, according to new research from Wine Intelligence.

Tuesday, January 26th, 2016 1 Comment »

British millennials: what are they drinking?

Targetting “millennials” is a common theme among brand owners in the drinks industry, but how much does this consumer group actually spend on booze, and what do they like?

Wednesday, December 9th, 2015 1 Comment »

Top 10 tips for marketing to millennials

As drinks producers fight tooth-and-nail to attract the elusive yet valuable millennial consumer, here are 10 tips that brand builders would be wise to take on-board.

Monday, November 9th, 2015 1 Comment »

Most Read

Top 10 wine brands 2016

26th July, 2016 by Lucy Shaw

Ten of the world’s best rosés

11th August, 2016 by Patrick Schmitt

Top 10 extraordinary vineyards

25th July, 2016 by Lauren Eads

14 of the world's best sparkling wines

23rd August, 2016 by Lucy Shaw

Top 10 Scotch whisky brands

1st July, 2016 by Lauren Eads

The 10 worst rated beers in the world

25th August, 2016 by Steven Green

Nine 'hipster' Napa wineries hot in NYC

14th June, 2016 by Marisa D'Vari

America's first cat wine bar to open in Denver

13th June, 2016 by Lucy Shaw

Eight irritating habits of people in the wine trade

19th August, 2016 by Lauren Eads