You are currently viewing the International Edition. You can also switch to the Hong Kong Edition.
Thursday 28 August 2014

Millennials

Parents key to millennials’ drinking habits

Parental drinking habits are the most important factor in developing regular, interested wine drinkers under the age of 35, it has been claimed.

Wednesday, August 20th, 2014 No Comments »

Bacardí campaign targets millennials

Bacardi has invested millions of pounds on a new marketing campaign to connect with millennial consumers and promote its brand within the UK market.

Tuesday, March 18th, 2014 No Comments »

Wine trade ‘losing touch’ with Millennials

The wine industry is “losing touch” with Millennial consumers according to a recent study by Wine Intelligence.

Tuesday, March 11th, 2014 7 Comments »

Gallo to push New Amsterdam vodka in UK

American wine giant E&J Gallo is to give its “premium” vodka brand New Amsterdam a big push in the UK.

Tuesday, February 25th, 2014 No Comments »

Millennials fuelling Italian wine sales in US

Both Millennial drinkers and the ongoing popularity of Prosecco have led US consumers to drink more Italian wine than the Italians.

Tuesday, February 11th, 2014 No Comments »

Millennials changing face of wine industry

Millennials are drinking more wine than previous generations of young consumers, which is forcing the wine industry to rethink its marketing approach.

Thursday, October 10th, 2013 No Comments »

Most Read

Top 10 women in Italian wine

3rd June, 2014 by Tom Bruce Gardyne

10 of the world's best jobs in wine

1st July, 2014 by Lauren Eads

Top 10 most powerful wine brands 2014

27th June, 2014 by Lauren Eads

Hailstorms wipe out Bordeaux crops

11th June, 2014 by Lauren Eads

Top 10 most powerful drinks brands

9th June, 2014 by Lauren Eads

Top 10 Champagne brands

29th July, 2014 by Rupert Millar

Top 10 most expensive empty bottles

30th June, 2014 by Neal Baker

World's most extreme vineyards

11th June, 2014 by Lauren Eads

Top 10 most powerful whisky brands

7th July, 2014 by Lauren Eads

Top 15 Cabernet Sauvignons

12th June, 2014 by Lucy Shaw