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Monday 26 September 2016 loc: GB

Millennials

Rosé sales double due to frosé phenomenon

Sales of rosé wine in the UK have doubled over the summer due to the rise of the frozen rosé cocktail ‘frosé’ and the brosé phenomenon of rosé-loving men.

Tuesday, September 13th, 2016 No Comments »

Cru Bourgeois teams up with WSET to attract younger tasters

Crus Bourgeois du Médoc is working with the WSET to encourage and the Association of Wine Educators to encourage their students to attend the organisation’s annual UK tasting this month.

Wednesday, September 7th, 2016 No Comments »

‘Whisper whiskies’ to cater to millennial market

Following the wine trail, whisky is set to become the latest drink to undergo a makeover for the millennial market.

Thursday, August 25th, 2016 No Comments »

Frontera targets millennials with ‘after dark’ range

Chilean wine brand Frontera is hoping to crack the lucrative US millennial market with the launch of a new ‘After Dark’ range, tailoring its labels to suit this demographic’s tastes.

Wednesday, July 27th, 2016 No Comments »

Aldi to open Shoreditch wine pop-up

Aldi is taking a turn for the trendy with the opening of a pop-up wine shop in Shoreditch Boxpark in East London.

Wednesday, May 11th, 2016 1 Comment »

Millennials driving UK wine spend

High-earning, treat-loving millennial consumers are driving wine sales in the UK according to a new report from Wine Intelligence.

Monday, May 9th, 2016 No Comments »

Crown Cellars funks up own-label range

Crown Cellars, the specialist wine and spirits division of Carlsberg UK, has launched an on-trade exclusive range of wines with ‘funky’ labels to appeal to new wine consumers.

Wednesday, April 20th, 2016 No Comments »

Top 10 millennial wine venues

The drinks business presents its top 10 London wine venues with millennial appeal…

Tuesday, April 5th, 2016 No Comments »

Millennials ‘new hope’ for baijiu market

This year’s China Food & Drinks fair revealed that baijiu brands see Millennials as a “new hope” for reviving sales of the Chinese spirit.

Friday, April 1st, 2016 No Comments »

‘Instant gratification’ driving consumers

A desire to be able to do things instantly and for products to offer an interactive element of play is driving consumer buying habits, according to new research from Wine Intelligence.

Tuesday, January 26th, 2016 1 Comment »

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