Millennials

Pernod ‘not losing sleep’ over agave shortage

Pernod Ricard’s chief executive, Alexandre Ricard, isn’t losing sleep over the current agave shortage, despite the fact that it’s putting pressure on Tequila prices.

One in four Brits to spend less on drinking and dining this year

One in four Brits will spend less on drinking and dining out this year according to a new report by business advisory firm RSM UK.  

Millennials plan to spend more money on wine than other age groups

The wine industry is entering a "golden age" thanks to millennials with adventurous tastes who prefer to invest in experiences over material goods, according to new research.

Millennials are driving growth in premium gin sector

A new report from Beefeater Gin claims that millennials are driving growth in the premium gin sector by choosing "authentic" brands.

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