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Monday 30 November 2015


Top 10 tips for marketing to millennials

As drinks producers fight tooth-and-nail to attract the elusive yet valuable millennial consumer, here are 10 tips that brand builders would be wise to take on-board.

Monday, November 9th, 2015 No Comments »

‘Feel-good factor’ getting corks popping in UK

The strength of the UK economy is generating a “feel-good factor” that is spurring on sparkling wine sales, according to recent Wine Intelligence research.

Monday, November 9th, 2015 No Comments »

Treasury targets young men with criminal wine brand

Treasury Wine Estates is hoping to tap into the male millennial market via two new wine brands including one that focuses on the shipping of British convicts to Australia.

Friday, November 6th, 2015 1 Comment »

Millennials driving premium wine trade

Millennials are driving premiumisation in the wine trade, but producers are struggling to take advantage of increased demand, according to Rabobank.

Wednesday, January 21st, 2015 1 Comment »

Brewer calls for Super Bowl brand band

Newcastle Brown Ale is building on its growth in the US with an irreverent new campaign, calling on small brands to club together to pay for a Super Bowl ad.

Wednesday, January 14th, 2015 No Comments »

Budweiser loses out to craft beer in US

Millennial drinkers are shunning the self-proclaimed “King of Beers” in favour of craft, with shipments outnumbering those of Budweiser for the first time.

Tuesday, November 25th, 2014 No Comments »

Parents key to millennials’ drinking habits

Parental drinking habits are the most important factor in developing regular, interested wine drinkers under the age of 35, it has been claimed.

Wednesday, August 20th, 2014 No Comments »

Bacardí campaign targets millennials

Bacardi has invested millions of pounds on a new marketing campaign to connect with millennial consumers and promote its brand within the UK market.

Tuesday, March 18th, 2014 No Comments »

Wine trade ‘losing touch’ with Millennials

The wine industry is “losing touch” with Millennial consumers according to a recent study by Wine Intelligence.

Tuesday, March 11th, 2014 7 Comments »

Gallo to push New Amsterdam vodka in UK

American wine giant E&J Gallo is to give its “premium” vodka brand New Amsterdam a big push in the UK.

Tuesday, February 25th, 2014 No Comments »

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