Pernod Ricard has sold its Caribe wine cooler brand to Grupo Bepensa as part of a strategy to focus on its spirits and wine brands.
The world’s largest brewer AB InBev is to release a Tequila-flavoured beer in the US, tapping into young consumers’ increasing interest in the spirit.
Diageo has bolstered its stake in the luxury Tequila market by acquiring the Don Julio brand from Casa Cuervo in exchange for Irish whiskey Bushmills.
Canada and Mexico have threatened the US with trade sanctions and increases in wine tax after the World Trade Organisation ruled US tariffs to be illegal.
A “milky” alcoholic residue has been found in an ancient city with scientists claiming its use was to provide essential nutrients during food shortages.
The Scotch Whisky Association has signed a cooperation agreement with Tequila’s regulatory body to help the mutual protection of the two spirits.
Mexican football fans had extra cause for celebration on Friday, when they found a ‘free’ beer stand.
The CEO of super premium Pisco brand Portón has admitted that confusion with super premium Tequila brand Patrón has been “good” for business.
A winery with a roof constructed out of recycled boats has opened in Mexico’s Guadalupe Valley.
Drinks giant Diageo has announced it has acquired the “Peligroso” super-premium Tequila brand.
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