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Monday 22 December 2014

Mexico

Pernod Ricard sells Mexican RTD

Pernod Ricard has sold its Caribe wine cooler brand to Grupo Bepensa as part of a strategy to focus on its spirits and wine brands.

Monday, December 22nd, 2014 No Comments »

AB InBev to launch Tequila-flavour beer

The world’s largest brewer AB InBev is to release a Tequila-flavoured beer in the US, tapping into young consumers’ increasing interest in the spirit.

Thursday, November 6th, 2014 No Comments »

Diageo trades Bushmills for Don Julio

Diageo has bolstered its stake in the luxury Tequila market by acquiring the Don Julio brand from Casa Cuervo in exchange for Irish whiskey Bushmills.

Monday, November 3rd, 2014 No Comments »

US faces wine tariff hikes in trade dispute

Canada and Mexico have threatened the US with trade sanctions and increases in wine tax after the World Trade Organisation ruled US tariffs to be illegal.

Wednesday, October 22nd, 2014 No Comments »

Alcohol used as ancient nutrient booster

A “milky” alcoholic residue has been found in an ancient city with scientists claiming its use was to provide essential nutrients during food shortages.

Tuesday, September 16th, 2014 No Comments »

Scotch whisky joins forces with Tequila

The Scotch Whisky Association has signed a cooperation agreement with Tequila’s regulatory body to help the mutual protection of the two spirits.

Tuesday, June 17th, 2014 No Comments »

Mexican fans cheer for free beer

Mexican football fans had extra cause for celebration on Friday, when they found a ‘free’ beer stand.

Monday, June 16th, 2014 No Comments »

Patrón confusion ‘good’ for us

The CEO of super premium Pisco brand Portón has admitted that confusion with super premium Tequila brand Patrón has been “good” for business.

Wednesday, April 9th, 2014 2 Comments »

Winery made from old boats opens in Mexico

A winery with a roof constructed out of recycled boats has opened in Mexico’s Guadalupe Valley.

Tuesday, April 1st, 2014 No Comments »

Diageo acquires Tequila brand

Drinks giant Diageo has announced it has acquired the “Peligroso” super-premium Tequila brand.

Monday, January 27th, 2014 No Comments »

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