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Friday 6 March 2015

Mexico

Diageo invests $400m in Don Julio

Diageo has confirmed its commitment to Don Julio Tequila by pledging $400 million in its future, with plans to expand production and build a heritage centre in Jalisco.

Wednesday, March 4th, 2015 No Comments »

How to drink Tequila like a Mexican

A lick of salt, shot and wedge of lime might be many people’s experience of Tequila, but its reputation as a slammer spirit is slowly disappearing.

Tuesday, March 3rd, 2015 1 Comment »

Diageo completes Don Julio acquisition

Diageo has successfully gained full ownership of Tequila Don Julio, completing the company’s efforts to gain a foothold in the strengthening Tequila market.

Monday, March 2nd, 2015 No Comments »

Pernod Ricard sells Mexican RTD

Pernod Ricard has sold its Caribe wine cooler brand to Grupo Bepensa as part of a strategy to focus on its spirits and wine brands.

Monday, December 22nd, 2014 No Comments »

AB InBev to launch Tequila-flavour beer

The world’s largest brewer AB InBev is to release a Tequila-flavoured beer in the US, tapping into young consumers’ increasing interest in the spirit.

Thursday, November 6th, 2014 No Comments »

Diageo trades Bushmills for Don Julio

Diageo has bolstered its stake in the luxury Tequila market by acquiring the Don Julio brand from Casa Cuervo in exchange for Irish whiskey Bushmills.

Monday, November 3rd, 2014 No Comments »

US faces wine tariff hikes in trade dispute

Canada and Mexico have threatened the US with trade sanctions and increases in wine tax after the World Trade Organisation ruled US tariffs to be illegal.

Wednesday, October 22nd, 2014 No Comments »

Alcohol used as ancient nutrient booster

A “milky” alcoholic residue has been found in an ancient city with scientists claiming its use was to provide essential nutrients during food shortages.

Tuesday, September 16th, 2014 No Comments »

Scotch whisky joins forces with Tequila

The Scotch Whisky Association has signed a cooperation agreement with Tequila’s regulatory body to help the mutual protection of the two spirits.

Tuesday, June 17th, 2014 No Comments »

Mexican fans cheer for free beer

Mexican football fans had extra cause for celebration on Friday, when they found a ‘free’ beer stand.

Monday, June 16th, 2014 No Comments »

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