Having trialled the advert in cinemas and on the radio, Australian wine brand McGuigan is rolling out its latest tongue-in-cheek ad across the UK.
Australia’s McGuigan Wines has launched a new Family Release range exclusively at Waitrose; a Chardonnay and Shiraz.
Australian wine critic, James Halliday, has given McGuigan’s “The Philosophy” the highest marks the company has ever received.
Australian brand McGuigan has become the fourth biggest wine by volume in the UK following a 22% increase in sales in the past year.
Australian Vintage has reported a 16% rise in total revenue in its half year results, boosted by a double digit increase in sales of its branded wines.
Australian wine brand McGuigan has grown to become the fifth largest selling wine brand in the UK according to the latest figures from Nielsen.
With the opening of a new Hong Kong office and signing a distribution deal with COFCO in China, Australian Vintage is ramping up its activities in Asia.
Australian Vintage has opened a new office in Hong Kong as it seeks to grow its Asian business and capitalise on the new distribution deal with COFCO.
Australian Vintage’s general manager, Cameron Ferguson, has said that Australia’s role in the future of wine in China will be “critical”.
Australian brand McGuigan has signed a distribution deal in China with one of the market’s biggest retailers, COFCO.
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