Champagne Deutz is to be the official Champagne partner for the 2016 season of the Garsington Opera in Buckinghamshire.
Heineken is insulting its drinkers, using whiny women to sell less beer – maybe a lot less.
Champagne Moët & Chandon’s Moët Academy pop-up is to return to London in March – promising visitors a ‘world preview’ of the house’s soon-to-be-released Grand Vintage Rosé 2008.
French regional marketing body, Inter-Rhône, has named Virginie Charlier as its new marketing and communications director.
The England and Wales Cricket Board has signed a five-year sponsorship deal with Suffolk-based brewer Greene King, making its flagship IPA the official beer of England cricket.
Brewing giant Anheuser-Busch has confirmed it will, once again, be the beer sponsor of the NFL Super Bowl this February.
Formula 1 has ended its 15-year partnership with Champagne sponsor Mumm, reportedly after a multi-million euro offer was rejected by the sport’s management.
From the Bake Off to Brewdog, ‘craft’ has become increasingly prevalent in popular culture, but how do brands embrace it without losing their integrity? asks Chris Walmsley.
As alcoholic drinks brands seemingly get left behind in the effort to capture consumers’ imaginations, Matt Bennett wonders how booze brands can get their mojo back in 2016.
Treasury Wine Estates has announced a new multi-year partnership with the NBA in Greater China which includes mainland China, Hong Kong, Taiwan and Macau.
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