Marketing

Rhône Valley’s Marrenon relaunches in the UK

After a seven-year absence, Marrenon, one of the largest producers in Luberon and Ventoux in the Rhône Valley, is re-launching its portfolio into the UK.

Moët Hennessy US teams up with Amazon Alexa

Moët Hennessy US has launched a new 'skill' on Amazon's digital assistant Alexa that will help users to learn about Champagne and request food pairings and hosting tips in their own home in the latest move by the Champagne giants into interactive marketing. 

Pernod ups digital marketing with Amazon Show

Pernod Ricard UK is the latest drinks producer to capitalise on the growing popularity of Amazon's range of voice-activated digital assistants, launching a 'skill' on its new Show device that helps consumers make a cocktail based on the ingredients they have to hand.

New South Wales proposes bill to ban alcohol ads

The Australian alcohol and sporting industry has rounded on proposals to ban alcohol adverts in New South Wales (NSW) claiming that it will harm the industry and, despite claims to the contrary, will not do anything to discourage drinking among young people.

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