Ever-inventive, the drinks industry has come up with a host of ways to get its products noticed this month, from sports star tie-ups and flamingoes to sand art and tan lines.
London’s Meantime Brewing has announced a new promotion that will offer three customers the chance to travel to the Yakima Valley in Washington State.
Can you imagine what beers produced by some of the world’s biggest tech and fashion brands would look like? One design agency decided to give it a go.
A seaside gin distilled in Edinburgh, a rare, cask-aged 1965 Port and an organic sparkler from Chile’s Limarí Valley are among this month’s top new product releases.
Australian brewer Feral has agreed to alter the label of its Sly Fox ale following a long-running trademark battle with winemaker d’Arenberg.
Champagne Pol Roger has introduced a limited edition gift box in the UK to celebrate its support for two major international equestrian events this year.
Kilchoman Distillery has extended its Islay roots with the acquisition of the farm on which the distillery is based, whose barley supply will allow the Scotch whisky producer to step up production.
Champagne Taittinger has further strengthened its artistic links with the announcement that it will sponsor the Royal Academy of Dramatic Art (RADA) over the coming year.
Diageo’s Smirnoff vodka is fighting a decision to ban an advert was deemed to inappropriately imply that a successful night out depended on alcohol.
New Zealand producer Yealands Family Wines has launched a new digital platform to spread its sustainability message worldwide.
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