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Tuesday 28 April 2015

Marketing

Wine should be sold as ‘an emotional experience’

Wineries are marketing their products in the wrong way and should instead be selling consumers “an emotional experience” according to a leading Languedoc producer.

Tuesday, April 28th, 2015 No Comments »

Pol Roger unveils Defender project

Pol Roger will today show off the result of a two-year project with Jaguar Land Rover and Holland & Holland to create a bespoke mobile pop-up bar.

Thursday, April 16th, 2015 No Comments »

Trendsetting Bacardi appoints VP of fashion

By appointing a VP of fashion Bacardi has formalised the industry’s affair with the fashion industry, writes Spiros Malandrakis, senior drinks analyst at Euromonitor.

Wednesday, April 15th, 2015 No Comments »

P Diddy takes aim at ‘fast-paced’ millennials

Diageo and US rapper P Diddy have launched a “next level” marketing campaign for Deleón Tequila aimed at a generation of consumers with a “short attention span”.

Tuesday, April 14th, 2015 No Comments »

Johnnie Walker reveals futuristic glass

To celebrate the Johnnie Walker and ginger ale serve, the brand has unveiled “The Boldest Glass”, a drinking vessel that can transmit audio into the drinker’s ear as they sip.

Friday, April 10th, 2015 No Comments »

Carlsberg pours free beer from poster

Danish brewer Carlsberg has set up a giant poster in London which dispenses free beer and is the first stunt in a new campaign drive.

Thursday, April 9th, 2015 No Comments »

Suntory’s exquisite 3D-printed ice cubes

As far as advertising campaigns go, this collection of miniature ice cube sculptures has to be one of the most creative.

Wednesday, April 8th, 2015 1 Comment »

Diageo commits to calorie labelling

Diageo is to provide calorie labelling on all of its products – a first for any alcohol company.

Thursday, March 19th, 2015 No Comments »

Heineken escapes advertising ban

Heineken has escaped an ad ban after a youth alcohol council branded one of its ads “irresponsible” for implying alcohol was key to success.

Thursday, March 19th, 2015 No Comments »

Vodka: intelligent design

When it comes to design, vodka is in a league of its own.

Monday, March 16th, 2015 No Comments »

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