Brewer SABMiller is looking to apply to its beer range a similar marketing strategy as coffee in the hope of shaking off the “guys watching sport” image.
A Spanish designer has come up with an innovative way to package beer, with its label simply depicting the colour of the brew inside.
The wine industry is “peculiar, fragmented, confusing and impenetrable” and lacks innovation, according to one of the UK’s foremost figures in advertising.
A US wine brand is so confident in closure manufacturer Nomacorc’s Select Series product it is offering a “100% Money Back Guarantee”.
One of Champagne’s most established producers has warned that if the region doesn’t get its act together it could soon fall behind Prosecco.
Tesco’s Dan Jago has given the additional responsibility of beer and spirits, broadening his role as the group’s director of wine.
Scottish brewer Innis & Gunn has signed a three-year deal with Thatchers to distribute its Somerset cider stateside.
A wine producer has launched legal action against an advertising firm, claiming trademark infringement on a product which dispenses wine from paint tins.
The boss of one of Australia’s biggest brewers has said beer needs to reinvent itself adding that brewers could benefit from the example set by winemakers.
Woolworths Liquor Group has been forced to pull cans of its “Duff” beer off Australian shelves just months after it was launched.
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