Wine retailers need to tap into the romance of wine and the beautiful places it’s made rather than bombarding consumers with tasting notes, says one key commentator.
Beer brewer SABMiller’s CEO Alan Clarke has criticised the “insulting” tone of beer advertisements over the years for driving away female customers.
The Grant’s Scotch ultimate weekend, rapper P Diddy’s millennial focus and Lanson’s polo push all feature in this month’s roundup of the marketing moves shaking up the industry.
It wasn’t the date-rapey advice on one promotional label that caused the tsunami of bad press and online outrage.
Duping your guests into believing a cheap wine tastes far better is a lot easier than you might think – simply lie about how expensive it is.
Bud Light has apologised after a slogan printed on hundreds of its bottles was lambasted for being “rapey” and encouraging irresponsible alcohol consumption.
South African wine brand Kumala has launched a major consumer competition in the UK, offering the chance to win one of 10,000 “wind-down” prizes, from spa breaks to wine.
Wineries are marketing their products in the wrong way and should instead be selling consumers “an emotional experience” according to a leading Languedoc producer.
Pol Roger will today show off the result of a two-year project with Jaguar Land Rover and Holland & Holland to create a bespoke mobile pop-up bar.
By appointing a VP of fashion Bacardi has formalised the industry’s affair with the fashion industry, writes Spiros Malandrakis, senior drinks analyst at Euromonitor.
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