Alcohol advertising affects brand choice but not consumption
Alcohol advertising has a negligible impact on consumption according to new research of British residents.
Friday, April 27th, 2012 2 Comments »Marketing
Building a successful global beer brand: part 7
In this last installment we outline the final stage in the process of building a global beer brand.
Thursday, March 22nd, 2012 2 Comments »Building a successful global beer brand – part 6
Having illustrated the perils of failing to create a unique proposition with your brand, we examine the third step to success.
Tuesday, March 20th, 2012 2 Comments »Building a successful global beer brand – part 5
Having stressed the importance of creating a sense of uniqueness for the global consumer, we compare two brands who got this right and wrong.
Tuesday, March 20th, 2012 No Comments »Building a successful global beer brand: part 1
Despite hundreds of attempts, only a select few beer brands have made the successful transition from local to global.
Monday, February 27th, 2012 No Comments »Website revamp at Quinta do Noval
Quinta do Noval has launched a new website to provide a fresh insight into the historic Douro Valley property.
Monday, February 13th, 2012 2 Comments »Unit awareness drive unveiled
UK retailers today unveiled a national campaign to raise consumer understanding about the number of alcohol units in their drinks.
Thursday, February 9th, 2012 No Comments »Lionel Messi wine set for launch
Football superstar Lionel Messi is to become the latest sportsman to enter the wine industry.
Thursday, February 9th, 2012 5 Comments »“Hitler wine” case dropped
Austrian officials have dropped an investigation launched after a man was found to be selling wine and schnapps with Adolf Hitler on the label.
Monday, February 6th, 2012 No Comments »Vinho Verde seeks UK “comeback”
Vinho Verde has identified 2012 as an ideal year to make a “comeback” in the UK as the trend towards lighter, lower alcohol wines gathers pace.
Wednesday, February 1st, 2012 No Comments »
