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Saturday 28 March 2015

Marketing

Diageo commits to calorie labelling

Diageo is to provide calorie labelling on all of its products – a first for any alcohol company.

Thursday, March 19th, 2015 No Comments »

Heineken escapes advertising ban

Heineken has escaped an ad ban after a youth alcohol council branded one of its ads “irresponsible” for implying alcohol was key to success.

Thursday, March 19th, 2015 No Comments »

Vodka: intelligent design

When it comes to design, vodka is in a league of its own.

Monday, March 16th, 2015 No Comments »

Amorim lends support to Master Sommeliers

The Court of Master Sommeliers’ European branch has confirmed a partnership with natural cork supplier Corticeira Amorim, which will offer education about wine faults for the organisation’s members and students.

Monday, March 16th, 2015 No Comments »

Top 10 sexed-up alcohol adverts

From nude harvesters and foot fetishes to cherry-popping and body art – the alcohol industry has unleashed all manner of saucy ads over the years.

Monday, March 9th, 2015 No Comments »

Pol Roger adds fizz to Land Rover model

Pol Roger will show off a bespoke project as Champagne sponsor of the Land Rover Burghley Horse Trials this September, part of the house’s biggest ever UK marketing activity.

Monday, March 9th, 2015 No Comments »

Gallo targets Millennials

E&J Gallo has unleashed a multi-million pound assault on the Millennial generation with three major UK product launches, including a new vodka brand.

Thursday, February 26th, 2015 1 Comment »

Diageo embraces ‘internet of everything’

Diageo has deployed cutting edge technology to create a “smart bottle”, allowing it to monitor a product’s movement and when it is opened, as well as send personalised messages to the consumer.

Wednesday, February 25th, 2015 1 Comment »

Gallo offers Twitter psychoanalysis

E&J Gallo Winery is inviting customers to have their Twitter activity assessed by a psychoanalyst as part of a campaign for its Apothic Red brand.

Thursday, February 19th, 2015 No Comments »

Sharp’s aims to ‘bring back adventure’

Cornish brewer Sharp’s has launched its latest UK campaign, which will allow its fans to win “adventures” with sporting figures.

Wednesday, February 18th, 2015 No Comments »

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