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Friday 28 November 2014

Marketing

Maison Sichel signs deal with Amazon

Maison Sichel’s flagship brand, Sirius Red AOC Bordeaux, is now available to buy on Amazon.

Thursday, November 27th, 2014 No Comments »

Champagne Jacquart takes on London

Champagne Jacquart will launch its first UK media campaign across London next month with the help of city’s ubiquitous black cabs.

Wednesday, November 26th, 2014 No Comments »

Kate Hudson launches ‘virtual’ wine

Kate Hudson and her Muse rocker fiancé Matt Bellamy have taken a novel approach to launching their latest wine by using the online game Farmville.

Wednesday, November 19th, 2014 No Comments »

Marketing bullshit… #BigBeer’sStillBuyin’It

“Irritate! Irritate!! Irritate!!!” – is that the key to getting folks to buy your product?

Monday, November 17th, 2014 1 Comment »

Cockburn’s Port unveils Christmas campaign

Cockburn’s Port has unveiled its 2014 Christmas campaign taking cues from a cocktail recipe to encapsulate the importance of family at Christmas.

Friday, November 14th, 2014 No Comments »

French Wines with Style team up with Toni & Guy

French Wines with Style has teamed up with hairstyling chain Toni & Guy, taking inspiration from the world of fashion to help consumers discover their perfect wine style.

Thursday, November 13th, 2014 No Comments »

Fuller’s offers to fill up punters’ pints

British beer producer Fuller’s is offering to top-up tweeters’ empty pints as it launches a new social media campaign.

Friday, November 7th, 2014 No Comments »

SABMiller to apply coffee marketing

Brewer SABMiller is looking to apply to its beer range a similar marketing strategy as coffee in the hope of shaking off the “guys watching sport” image.

Tuesday, October 7th, 2014 2 Comments »

Beer labels show colour of brew inside

A Spanish designer has come up with an innovative way to package beer, with its label simply depicting the colour of the brew inside.

Friday, September 19th, 2014 No Comments »

Ad mogul gives cutting critique of wine trade

The wine industry is “peculiar, fragmented, confusing and impenetrable” and lacks innovation, according to one of the UK’s foremost figures in advertising.

Thursday, September 18th, 2014 8 Comments »

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