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Saturday 23 July 2016 loc: US

Marketing

Waitrose highlights campaign for German Riesling

Waitrose is anticipating strong sales of German Riesling, as it rolls out national tasting in-store as part of the 31 Days of German Riesling campaign.

Friday, July 22nd, 2016 No Comments »

Clearer digital strategy needed to communicate with customers

Wine companies need to take inspiration from beer companies and use their corporate website to better communicate with consumers, a leader Chilean producer has said.

Wednesday, July 20th, 2016 1 Comment »

Mateus rosé winning over millennials this summer

Stalwart Portuguese rosé brand Mateus has so far exceeded expectations of brand owner Sogrape as it seeks to attract a new generation of consumers at this year’s summer festivals.

Tuesday, July 19th, 2016 No Comments »

Kozel trials ‘push for beer’ button

Czech beer brand Kozel is rolling out a ‘push for beer’ button that when pressed will call a taxi and take the user directly to the nearest pub.

Tuesday, July 19th, 2016 No Comments »

Vedett offers beer lovers personalised beer mats

Belgian beer brand Vedett has embarked on a tour of bars in the UK with its very own ‘pop-up’ photo booth, offering drinkers the chance to make their own personalised beer mats.

Friday, July 15th, 2016 No Comments »

Viña Maipo signs deal with ATP World Tour

Chilean wine producer Viña Maipo has been named the official sponsor of the ATP World Tour in Tokyo, also known as the Rakuten Japan Open Tennis Championship.

Wednesday, July 6th, 2016 No Comments »

Jamie Murray OBE partners with Anakena

Tennis star Jamie Murray OBE has signed a two-year endorsement deal with Chilean wine brand Anakena.

Tuesday, July 5th, 2016 No Comments »

Tesco to open finest* pop-up wine bar

UK supermarket Tesco is taking a fresh approach to marketing its premium wine range this summer with the launch of a pop-up wine bar in London.

Wednesday, June 29th, 2016 No Comments »

How will blue wine impact the drinks market?

With Spanish company Gik set to unleash blue wine to the market in the UK, we take a closer look at what that could mean for the drinks trade.

Monday, June 27th, 2016 1 Comment »

Pimm’s appoints Judy Murray as its ‘CFO’

Drinks brand Pimm’s has appointed Judy Murray, the mother of Wimbledon hopeful Andy Murray, as its CFO – ‘chief foliage officer’.

Monday, June 27th, 2016 No Comments »

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