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Sunday 1 March 2015

Marketing

Gallo targets Millennials

E&J Gallo has unleashed a multi-million pound assault on the Millennial generation with three major UK product launches, including a new vodka brand.

Thursday, February 26th, 2015 No Comments »

Diageo embraces ‘internet of everything’

Diageo has deployed cutting edge technology to create a “smart bottle”, allowing it to monitor a product’s movement and when it is opened, as well as send personalised messages to the consumer.

Wednesday, February 25th, 2015 No Comments »

Gallo offers Twitter psychoanalysis

E&J Gallo Winery is inviting customers to have their Twitter activity assessed by a psychoanalyst as part of a campaign for its Apothic Red brand.

Thursday, February 19th, 2015 No Comments »

Sharp’s aims to ‘bring back adventure’

Cornish brewer Sharp’s has launched its latest UK campaign, which will allow its fans to win “adventures” with sporting figures.

Wednesday, February 18th, 2015 No Comments »

Rules to win in the UK on-trade

Alcohol brands in the UK on-trade must play by this set of rules to stand out and win with drinkers, according to Sean Kelly, on-trade specialist at marketing agency Space.

Tuesday, February 17th, 2015 No Comments »

Pol Roger increases horse power

Pol Roger has announced a major new sponsorship as official Champagne partner of the FEI European Eventing Championships 2015 at Blair Castle.

Monday, February 9th, 2015 No Comments »

Cîroc named Grammy Awards vodka

Cîroc Vodka has been named as the official vodka of the Grammy Awards after it signed a “multi-year” partnership with the music event.

Friday, February 6th, 2015 No Comments »

Argument to ban alcohol ads ‘misleading’

Campaigners’ calls for a “phased ban on alcohol advertising and sponsorship” to protect children are “weak and misleading”, according to The Portman Group.

Thursday, February 5th, 2015 1 Comment »

Eye-tracking beer goggles monitor habits

A marketing lecturer has developed a piece of technology that can track the decisions of pub goers, helping to determine the most effective pump clips.

Tuesday, February 3rd, 2015 No Comments »

Roederer joins the polo set

Louis Roederer has been confirmed as official Champagne partner to Cowdray Park Polo Club.

Tuesday, February 3rd, 2015 No Comments »

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