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Monday 8 February 2016

Marketing

Deutz teams up with Garsington Opera

Champagne Deutz is to be the official Champagne partner for the 2016 season of the Garsington Opera in Buckinghamshire.

Friday, February 5th, 2016 No Comments »

Heineken is insulting its drinkers with latest ad

Heineken is insulting its drinkers, using whiny women to sell less beer – maybe a lot less.

Thursday, February 4th, 2016 No Comments »

Moët pop-up school returns to London

Champagne Moët & Chandon’s Moët Academy pop-up is to return to London in March – promising visitors a ‘world preview’ of the house’s soon-to-be-released Grand Vintage Rosé 2008.

Thursday, February 4th, 2016 No Comments »

New marketing director for Inter-Rhône

French regional marketing body, Inter-Rhône, has named Virginie Charlier as its new marketing and communications director.

Tuesday, February 2nd, 2016 No Comments »

Greene King signs England cricket deal

The England and Wales Cricket Board has signed a five-year sponsorship deal with Suffolk-based brewer Greene King, making its flagship IPA the official beer of England cricket.

Friday, January 29th, 2016 No Comments »

Beer giant confirms Super Bowl sponsorship

Brewing giant Anheuser-Busch has confirmed it will, once again, be the beer sponsor of the NFL Super Bowl this February.

Monday, January 18th, 2016 No Comments »

Formula 1 ends Mumm partnership

Formula 1 has ended its 15-year partnership with Champagne sponsor Mumm, reportedly after a multi-million euro offer was rejected by the sport’s management.

Thursday, January 14th, 2016 1 Comment »

Craft without the cliché

From the Bake Off to Brewdog, ‘craft’ has become increasingly prevalent in popular culture, but how do brands embrace it without losing their integrity? asks Chris Walmsley.

Friday, January 8th, 2016 No Comments »

Where have the drinks ‘storytellers’ gone?

As alcoholic drinks brands seemingly get left behind in the effort to capture consumers’ imaginations, Matt Bennett wonders how booze brands can get their mojo back in 2016.

Tuesday, January 5th, 2016 No Comments »

Wolf Blass official wine partner of China NBA

Treasury Wine Estates has announced a new multi-year partnership with the NBA in Greater China which includes mainland China, Hong Kong, Taiwan and Macau.

Monday, December 21st, 2015 No Comments »

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