Consumers are keen to see government plans for calorie labels on wine become legislation as calorie counting becomes an increasingly important factor in the wine buying process.
Skinnygirl, the low-calorie wine and pre-mix cocktail brand founded by US reality TV star Bethenny Frankel, has added a Moscato to its line-up.
The latest company to take part in the low-calorie wine craze in the US is Accolade Wines with the launch of The Light Grape.
With around 20% of Americans on a diet, low-calorie wine brands are booming in the US, and particularly where celebrities are involved.
Low-calorie cocktail brand Skinnygirl, one of the biggest US drinks industry success stories of 2011, is to expand into wine next month.
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