Skinnygirl, the low-calorie wine and pre-mix cocktail brand founded by US reality TV star Bethenny Frankel, has added a Prosecco to its ever-expanding line-up.
The low alcohol wine category has to improve in quality if it is to become viable thinks Thomas Jung, group chief winemaker at Australian Vintage.
The UK government is turning to low alcohol wines in its latest bid to battle problem drinking by lobbying the EU for a reduction in wine’s legal minimum abv.
Australian Vintage is launching a new red and white reduced-alcohol wine which the producer says will set new standards for taste in the 5.5% abv category.
A UK-based contract bottler has capitalised on the demise of several major UK agencies by sourcing bulk wine and creating brands directly for retailers.
Consumers are keen to see government plans for calorie labels on wine become legislation as calorie counting becomes an increasingly important factor in the wine buying process.
Winemaker Michel Chapoutier has called for water to be re-introduced to winemaking to help counter rising alcohol levels.
With around 20% of Americans on a diet, low-calorie wine brands are booming in the US, and particularly where celebrities are involved.
From snake wine and sex on the beach to the Oxford vs Cambridge blind tasting via Kylie Minogue, it’s been an eventful week in the drinks trade.
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