One of France’s largest wine producers has launched a high-end Languedoc range to strengthen its branded offering in the wake of a recent change in corporate identity.
Wineries are marketing their products in the wrong way and should instead be selling consumers “an emotional experience” according to a leading Languedoc producer.
Burgundian négociant, Badet Clément, has announced the acquisition of the Languedoc-based Monze Cave Cooperative making it a larger player in the French region.
Copestick Murray has signed a distribution deal with Hegarty Chamans – the Minervois-based winery co-owned by advertising mogul Sir John Hegarty.
The new UK ambassador for Pays d’Oc IGP wines in southern France has been announced as Fiona Taylor from Christopher Piper Wines.
The run up to the 2014 vintage in France has been nothing if not erratic but, as the harvest kicks off in earnest, it may turn out alright.
The French national appellation body has re-classified Terrasses du Larzac in the Languedoc-Roussillon as an AOC, just in time for the 2014 vintage.
Languedoc-Roussillon has become the latest region of France to experience severe hailstorms, with some grape crops completely wiped out.
db’s Lucy Shaw heads to French bistro Blanchette in Soho for foie gras, baked scallops and an encounter with Gérard Depardieu.
A winemaker was tied up, gagged and threatened by masked men in the Languedoc over an agreement to sell his vineyard to Swiss buyers.
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