Health-conscious Britain: an opportunity or threat for the drinks industry?

Fiona Healey, senior PR manager at launch activation agency Five by Five, looks at what the drinks industry can do to capitalise on an increasingly health-conscious Britain.

Alcohol not to blame for change in personality, say scientists

A team of US psychologists have debunked the theory of a 'happy drunk', suggesting that alcohol plays less of a role in altering a person's personality than you might think.

Wine could protect from neurodegenerative disease

Moderate alcohol consumption could provide some protection from the onset of cognitive impairments and neurodegenerative diseases such as Parkinson's and Alzheimers, recent research has suggested.

Alcohol linked again to reduced heart disease risks

The largest study yet carried out on the effect of alcohol on the heart has again shown that moderate consumption is associated with reduced risks of cardiovascular diseases.

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