Gonzalez Byass’ Beronia brand has made its first investment in the DO Rueda to produce a 100% Rueda Verdejo – its first white wine produced outside of Rioja.
Sherry must diversify its offering away from the mass market if it is to be viewed as a fine wine, believes one MW, who cites Gonzalez Byass as being at the forefront of the category’s evolution.
González Byass UK’s former marketing director, Jeremy Rockett, has been made managing director of Marblehead.
English sparkling wine producer Coates & Seely has switched its distribution to González Byass UK.
The Somontano region of northern Spain deserves a surge in interest, not just from the discerning drinker drifting from Rioja but from the average consumer.
González Byass UK will host its annual portfolio tasting this month marking 10 years since it launched in the UK.
Gonzalez Byass has announced the appointment of Cellar Trends as the exclusive distributor of its UK spirits portfolio.
The maker of Tio Pepe, González Byass, has launched a whisky made in the Scottish Highlands but aged in Jerez in Southern Spain.
Tio Pepe Sherry’s famous sombrero wearing, guitar-wielding mascot has returned to the Puerta de Sol in Madrid after a three-year battle with electronics giant Apple.
For the first time in recent history, González Byass has bottled six rare vintages of Palo Cortado and Oloroso dating back to 1967 for a multiple release.
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