E&J Gallo has unleashed a multi-million pound assault on the Millennial generation with three major UK product launches, including a new vodka brand.
E&J Gallo Winery is inviting customers to have their Twitter activity assessed by a psychoanalyst as part of a campaign for its Apothic Red brand.
The E&J Gallo Winery has donated US$100k to the American Red Cross to help winemakers affected by last month’s earthquake in Napa.
E&J Gallo is stepping up its push to replicate Moscato’s US success in the UK with the launch of a major new marketing campaign this month.
Californian wine giant E&J Gallo is getting behind Moscato in a big way with two new releases aimed at fashion conscious young women.
American wine giant E&J Gallo is to give its “premium” vodka brand New Amsterdam a big push in the UK.
Pink Moscato will unlock the potential for Moscato sales in the UK market believes Stephanie Gallo, vice president of marketing at Gallo Family Vineyards.
Improving wine quality, celebrity endorsement, restaurants and demographics are driving a US wine boom, according to Stephanie Gallo.
Once again, the drinks business has compiled a ranking of the world’s top 10 wine brands by global volume sales.
5.5% abv wine-based drinks are booming in the UK due to low prices, not, it seems, their low alcohol content.
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