E&J Gallo is stepping up its push to replicate Moscato’s US success in the UK with the launch of a major new marketing campaign this month.
Californian wine giant E&J Gallo is getting behind Moscato in a big way with two new releases aimed at fashion conscious young women.
American wine giant E&J Gallo is to give its “premium” vodka brand New Amsterdam a big push in the UK.
Pink Moscato will unlock the potential for Moscato sales in the UK market believes Stephanie Gallo, vice president of marketing at Gallo Family Vineyards.
Improving wine quality, celebrity endorsement, restaurants and demographics are driving a US wine boom, according to Stephanie Gallo.
Once again, the drinks business has compiled a ranking of the world’s top 10 wine brands by global volume sales.
5.5% abv wine-based drinks are booming in the UK due to low prices, not, it seems, their low alcohol content.
From snake wine and sex on the beach to the Oxford vs Cambridge blind tasting via Kylie Minogue, it’s been an eventful week in the drinks trade.
Gallo has responded to the recent trend in the UK for lower alcohol wines with a 5.5% abv “Summer White” and a 9% abv Barefoot Pink Moscato.
American wine critic Robert Parker will be inducted into the Culinary Institute of America’s Vintners Hall of Fame next month.
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