Foster’s has signed a sponsorship deal with English cricket to become the sport’s official lager – joining fellow Aussie alcohol brand Hardy’s wine.
Anheuser Busch InBev is reportedly offering an initial £70 billion takeover bid for SABMiller.
A mezcal masterclass, a night harvest, a reincarnation of Dom Pérignon and a round the world yacht all featured in another busy week in the drinks industry.
Coca-Cola Amatil chief executive Terry Davis has made it clear that the drinks company has no intention of making a bid for Treasury Wine Estates.
Heineken’s link with James Bond and the London Olympics saw the beer enjoy a surge in volume in 2012.
Treasury Wine Estates has warned shareholders that the challenging 2011 harvest is set to contribute to a decline of up to 20% in the company’s first half earnings for 2013.
Treasury Wine Estates’ first results since its demerger from Fosters show a 40% net profit increase.
With Euro 2012 in full swing, we pair up popular ales with competing countries.
Australian actress-turned-singer Holly Valance has been made the face of Gallo Moscato.
Having stressed the importance of creating a sense of uniqueness for the global consumer, we compare two brands who got this right and wrong.
© 2016 Union Press Ltd | Unit 122, 30 Great Guildford Street, London SE1 0HS, UK | Registered in England and Wales No. 03606414 | Tel: +44 (0)20 7803 2420