Czech Republic boss Pavel Vrba has taken the bar-side football bet to a new level, banking on the success of his team by offering fans free beer.
The Sevilla football team has received belated congratulations for winning the Europa League last season, with players gifted their weight in beer.
Sports fans from the south of the UK are suffering when it comes to buying the compulsory pint of beer at their team’s stadium, according to new research.
Germans have been toasting the success of their football heroes, reversing a generation-long decline in beer sales to see a 4.4% jump in the year to July.
C&C Group has hit out at “discriminatory” behaviour from Polish authorities, who forced it to remove advertising for cider brand Magners from team shirts during a Champions League match.
Former England manager, Sven-Göran Eriksson, has launched his own wine label, joining the likes of Cliff Richard and Gerard Deperadieu.
League two Spanish football side CD Lugo have punted for an eye-catching new design for this season’s new football kit — depicting a torso-sized glass of beer.
Early signs indicate this year’s World Cup in Brazil created less of a boost for UK beer and cider retailers than the South Africa tournament four years ago.
Total sales of drinks in the UK during the World Cup are expected to top at £1bn as it draws to a close this week, but sales overall have failed to fizz.
A Chinese company has begun marketing a “biting” Luis Suarez bottle opener after his latest player chomping episode at the World Cup.
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