Germans have been toasting the success of their football heroes, reversing a generation-long decline in beer sales to see a 4.4% jump in the year to July.
C&C Group has hit out at “discriminatory” behaviour from Polish authorities, who forced it to remove advertising for cider brand Magners from team shirts during a Champions League match.
Former England manager, Sven-Göran Eriksson, has launched his own wine label, joining the likes of Cliff Richard and Gerard Deperadieu.
League two Spanish football side CD Lugo have punted for an eye-catching new design for this season’s new football kit — depicting a torso-sized glass of beer.
Early signs indicate this year’s World Cup in Brazil created less of a boost for UK beer and cider retailers than the South Africa tournament four years ago.
Total sales of drinks in the UK during the World Cup are expected to top at £1bn as it draws to a close this week, but sales overall have failed to fizz.
A Chinese company has begun marketing a “biting” Luis Suarez bottle opener after his latest player chomping episode at the World Cup.
England under-21 and Sunderland striker Connor Wickham has been seen full of fizz as he cradles a 15 litre Armand de Brignac while on holiday in Spain.
French Wines with Style has launched two new videos for those who would prefer an evening in with good wine, rather than an evening out, screaming at the screen.
Bars in Hong Kong are unlikely to see a financial boost during the World Cup because of the extreme time differences between South America and Asia.
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