Molson Coors is introducing a new beer to the UK to celebrate the football transfer window in January.
Alcohol sales at US college sports fixtures are becoming increasingly common as universities look to boost revenues.
Can you imagine what beers produced by some of the world’s biggest tech and fashion brands would look like? One design agency decided to give it a go.
Barclays has ruled out renewing its sponsorship of Premier League football, leaving Diageo, which is rumoured to be compiling a bid, in strong standing.
Football pundit, Gary Lineker, has revealed that builders stole a large amount of wine from his cellar during refurbishment work.
Manchester United’s manager, Louis van Gaal, may be a wine aficionado after all when he was spotted with what looked like a wine list under his arm at the weekend.
The Spanish Football League has announced a new partnership with China’s biggest beer brand.
Spanish footballer Andrés Iniesta has opened his vineyard property to the public, listing it on Airbnb for just £90 a night.
Diageo’s flagship beer brand Guinness could be the next chief sponsor of the English Premier League, if rumours of a £150m bid prove true.
Your annual guide to the Super Bowl and the all-important beer match-ups to look forward to.
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