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Tuesday 21 April 2015

Diageo

Diageo misses the mark in all markets

Diageo has fallen below analysts’ revenue estimates in every region this quarter, as overall sales dropped unexpectedly.

Thursday, April 16th, 2015 No Comments »

ASA rules Guinness tweet ‘not irresponsible’

The Advertising Standards Authority has backed Guinness after one of its tweets was accused of encouraging irresponsible alcohol consumption.

Wednesday, April 15th, 2015 No Comments »

P Diddy takes aim at ‘fast-paced’ millennials

Diageo and US rapper P Diddy have launched a “next level” marketing campaign for Deleón Tequila aimed at a generation of consumers with a “short attention span”.

Tuesday, April 14th, 2015 No Comments »

Bacardi lays off 15% of North American staff

Bacardi has begun the process of firing around 80 of its 600 employees in North America, maintaining that “it is business as usual” at the company.

Thursday, April 9th, 2015 No Comments »

Diageo’s Indian intrigue with Mallya goes on

Diageo has chosen the opening of the Indian Premier League cricket tournament to further distance itself from Vijay Mallya, the flamboyant entrepreneur from whom it bought control of United Spirits.

Thursday, April 9th, 2015 No Comments »

Diageo takes control of United National Breweries

Diageo has taken control of South Africa’s United National Breweries, having acquired the remaining 50% stake it did not already own.

Thursday, April 2nd, 2015 No Comments »

Diageo’s World Class 2015: the next steps

Diageo’s Word Class cocktail competition has seen significant changes this year, not least to its structure and its challenges.

Friday, March 27th, 2015 No Comments »

Diageo commits to calorie labelling

Diageo is to provide calorie labelling on all of its products – a first for any alcohol company.

Thursday, March 19th, 2015 No Comments »

Diageo makes u-turn on supplier payments

Diageo has reconsidered a plan to lengthen its payment deadlines to suppliers after it was accused of threatening the “backbone” of the UK economy.

Monday, March 16th, 2015 1 Comment »

Diageo invests $400m in Don Julio

Diageo has confirmed its commitment to Don Julio Tequila by pledging $400 million in its future, with plans to expand production and build a heritage centre in Jalisco.

Wednesday, March 4th, 2015 No Comments »

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