When it comes to taxes on the drinks industry – both import/export tarrifs and duty – a lower rate doesn’t just mean more jobs and growth, but also less criminality and ill-health, writes Ron Emler.
Ciroc, the vodka brand co-owned by rapper P Diddy and Diageo, is the first alcoholic drinks brand to have launched an advertising campaign on Instagram.
Diageo has deployed cutting edge technology to create a “smart bottle”, allowing it to monitor a product’s movement and when it is opened, as well as send personalised messages to the consumer.
Diageo has put its Gleneagles Hotel complex on the market with an expected price tag of more than £200 million.
Diageo’s overall revenue fell flat in the first half, with the continued slowdown in China, Russia and North America hampering its efforts to return to growth.
Diageo has warned suppliers that it will in future take three months to pay its bills, increasing its payment contract from 60 to 90 days.
Diageo is sponsoring a gathering hosted by Prince Andrew in Switzerland this week, where he is expected to comment on the child sex allegations made against him.
United Sprits’ shareholders have voted in favour of an agreement that will see the company manufacture some of Diageo’s key international brands in the Indian Subcontinent.
Diageo has relaunched its Gordon’s gin brand with a contemporary TV ad as part of a £2 million marketing campaign.
Diageo has launched an investigation after a dead spider was found floating inside a bottle of Smirnoff vodka.
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