Diageo’s Word Class cocktail competition has seen significant changes this year, not least to its structure and its challenges.
Diageo is to provide calorie labelling on all of its products – a first for any alcohol company.
Diageo has reconsidered a plan to lengthen its payment deadlines to suppliers after it was accused of threatening the “backbone” of the UK economy.
Diageo has confirmed its commitment to Don Julio Tequila by pledging $400 million in its future, with plans to expand production and build a heritage centre in Jalisco.
David Beckham took over Wellington Arch in London this week to launch a pop-up Haig Club whisky bar – bringing along his wife Victoria.
Diageo has successfully gained full ownership of Tequila Don Julio, completing the company’s efforts to gain a foothold in the strengthening Tequila market.
When it comes to taxes on the drinks industry – both import/export tarrifs and duty – a lower rate doesn’t just mean more jobs and growth, but also less criminality and ill-health, writes Ron Emler.
Ciroc, the vodka brand co-owned by rapper P Diddy and Diageo, is the first alcoholic drinks brand to have launched an advertising campaign on Instagram.
Diageo has deployed cutting edge technology to create a “smart bottle”, allowing it to monitor a product’s movement and when it is opened, as well as send personalised messages to the consumer.
Diageo has put its Gleneagles Hotel complex on the market with an expected price tag of more than £200 million.
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