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Sunday 20 April 2014

Diageo

The Singleton unveils ‘accessible’ duo

The Singleton is preparing to launch two new expressions, Tailfire and Sunray, in a bid to attract a new demographic to the whisky category.

Wednesday, April 16th, 2014 No Comments »

Diageo bids £1bn for control of United Spirits

Ivan Menezes, Diageo’s new chief executive, has bid £1.13bn for control of India’s United Spirits, the sub-continent’s dominant spirits group.

Tuesday, April 15th, 2014 No Comments »

Beckham launches whisky with Diageo

Former England football captain David Beckham has launched a whisky in partnership with drinks giant Diageo and TV producer Simon Fuller.

Tuesday, April 8th, 2014 No Comments »

Diageo sues ‘copycat’ Admiral Nelson’s rum

Diageo has launched legal action against Heaven Hill’s Admiral Nelson’s rum over claims its branding infringes on its own Captain Morgan rum trademark.

Tuesday, April 1st, 2014 1 Comment »

Diageo announces leadership shake up

The chief executive of Diageo has announced a series of leadership changes to build on its success in emerging markets and continue an ambition to dominate the global drinks industry.

Friday, March 28th, 2014 No Comments »

Tennessee whiskey law change postponed

A controversial proposal to relax laws on the production of Tennessee whiskey and allow for the reusing of barrels has been postponed.

Thursday, March 27th, 2014 No Comments »

Diageo launches honey ‘Scotch’ whisky

Diageo has launched a new honey-flavoured “spirit drink” based on its J&B Scotch whisky in an effort to open the whisky category up to the next generation.

Thursday, March 27th, 2014 No Comments »

Explorers Club sues Diageo’s Johnnie Walker

Diageo is being sued by an explorers club, which counts Neil Armstrong among its members, over the naming of its exclusive Johnnie Walker Explorers’ Club whisky range.

Monday, March 24th, 2014 No Comments »

Diageo launches £2,000 mixology service

Drinks giant Diageo has launched a service where top bartenders are sent to clients’ homes to make cocktails.

Thursday, March 13th, 2014 No Comments »

‘Aggressive’ Captain Morgan ad banned

Diageo has been banned from broadcasting an advert for its Captain Morgan brand after it was deemed to inappropriately link alcohol to “daring, tough and aggressive” behaviour.

Wednesday, February 26th, 2014 No Comments »

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