Diageo has fallen below analysts’ revenue estimates in every region this quarter, as overall sales dropped unexpectedly.
The Advertising Standards Authority has backed Guinness after one of its tweets was accused of encouraging irresponsible alcohol consumption.
Diageo and US rapper P Diddy have launched a “next level” marketing campaign for Deleón Tequila aimed at a generation of consumers with a “short attention span”.
Bacardi has begun the process of firing around 80 of its 600 employees in North America, maintaining that “it is business as usual” at the company.
Diageo has chosen the opening of the Indian Premier League cricket tournament to further distance itself from Vijay Mallya, the flamboyant entrepreneur from whom it bought control of United Spirits.
Diageo has taken control of South Africa’s United National Breweries, having acquired the remaining 50% stake it did not already own.
Diageo’s Word Class cocktail competition has seen significant changes this year, not least to its structure and its challenges.
Diageo is to provide calorie labelling on all of its products – a first for any alcohol company.
Diageo has reconsidered a plan to lengthen its payment deadlines to suppliers after it was accused of threatening the “backbone” of the UK economy.
Diageo has confirmed its commitment to Don Julio Tequila by pledging $400 million in its future, with plans to expand production and build a heritage centre in Jalisco.
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