The Singleton is preparing to launch two new expressions, Tailfire and Sunray, in a bid to attract a new demographic to the whisky category.
Ivan Menezes, Diageo’s new chief executive, has bid £1.13bn for control of India’s United Spirits, the sub-continent’s dominant spirits group.
Former England football captain David Beckham has launched a whisky in partnership with drinks giant Diageo and TV producer Simon Fuller.
Diageo has launched legal action against Heaven Hill’s Admiral Nelson’s rum over claims its branding infringes on its own Captain Morgan rum trademark.
The chief executive of Diageo has announced a series of leadership changes to build on its success in emerging markets and continue an ambition to dominate the global drinks industry.
A controversial proposal to relax laws on the production of Tennessee whiskey and allow for the reusing of barrels has been postponed.
Diageo has launched a new honey-flavoured “spirit drink” based on its J&B Scotch whisky in an effort to open the whisky category up to the next generation.
Diageo is being sued by an explorers club, which counts Neil Armstrong among its members, over the naming of its exclusive Johnnie Walker Explorers’ Club whisky range.
Drinks giant Diageo has launched a service where top bartenders are sent to clients’ homes to make cocktails.
Diageo has been banned from broadcasting an advert for its Captain Morgan brand after it was deemed to inappropriately link alcohol to “daring, tough and aggressive” behaviour.
© 2014 Union Press Ltd | Unit 122, 30 Great Guildford Street, London SE1 0HS, UK | Registered in England and Wales No. 03606414 | Tel: +44 (0)20 7803 2420