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Saturday 28 March 2015

Diageo

Diageo’s World Class 2015: the next steps

Diageo’s Word Class cocktail competition has seen significant changes this year, not least to its structure and its challenges.

Friday, March 27th, 2015 No Comments »

Diageo commits to calorie labelling

Diageo is to provide calorie labelling on all of its products – a first for any alcohol company.

Thursday, March 19th, 2015 No Comments »

Diageo makes u-turn on supplier payments

Diageo has reconsidered a plan to lengthen its payment deadlines to suppliers after it was accused of threatening the “backbone” of the UK economy.

Monday, March 16th, 2015 1 Comment »

Diageo invests $400m in Don Julio

Diageo has confirmed its commitment to Don Julio Tequila by pledging $400 million in its future, with plans to expand production and build a heritage centre in Jalisco.

Wednesday, March 4th, 2015 No Comments »

Beckham posts snap at Haig bar launch

David Beckham took over Wellington Arch in London this week to launch a pop-up Haig Club whisky bar – bringing along his wife Victoria.

Tuesday, March 3rd, 2015 No Comments »

Diageo completes Don Julio acquisition

Diageo has successfully gained full ownership of Tequila Don Julio, completing the company’s efforts to gain a foothold in the strengthening Tequila market.

Monday, March 2nd, 2015 No Comments »

Less means more: Looking at global tax

When it comes to taxes on the drinks industry – both import/export tarrifs and duty – a lower rate doesn’t just mean more jobs and growth, but also less criminality and ill-health, writes Ron Emler.

Friday, February 27th, 2015 No Comments »

Ciroc first spirit to advertise on Instagram

Ciroc, the vodka brand co-owned by rapper P Diddy and Diageo, is the first alcoholic drinks brand to have launched an advertising campaign on Instagram.

Friday, February 27th, 2015 No Comments »

Diageo embraces ‘internet of everything’

Diageo has deployed cutting edge technology to create a “smart bottle”, allowing it to monitor a product’s movement and when it is opened, as well as send personalised messages to the consumer.

Wednesday, February 25th, 2015 1 Comment »

Diageo to sell £200m Gleneagles Hotel

Diageo has put its Gleneagles Hotel complex on the market with an expected price tag of more than £200 million.

Tuesday, February 3rd, 2015 No Comments »

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