Debuting on NFL broadcast network billboards and on an outdoor display at Penn Station in NYC is a brand new tagline for the “King of Beers”.
Millennial drinkers are shunning the self-proclaimed “King of Beers” in favour of craft, with shipments outnumbering those of Budweiser for the first time.
Milos Zeman, president of the Czech Republic, has branded American beer as “filthy water” during a business summit in Kazakhstan.
Rather than fine wine, craft beers and spirits are driving growth at Majestic, with sales of small batch beers and spirits up 164% on last year at the UK retailer.
Pabst Brewing Company, has completed its sale to the newly formed Blue Ribbon for a reported US$700 million.
The US arm of the world’s largest brewer has acquired another American craft brewery in its latest bid to tap into this fast-growing industry.
Featured in this week’s globe-spanning glance at the world of beer are pecan pies, philosophers and body salts.
A limited-edition amber ale brewed with both beer and whisky malt has become the first in a new Signature Series line launched by Guinness.
A brewery’s attempt to trademark its Star Wars-themed “Empire Strikes Bock” beer has raised the ire of Lucasfilm.
The simple answer: “It already is.”
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