Casillero del Diablo’s Cabernet Sauvignon has seen UK sales shoot up by 60% in the last year, making it the country’s best-selling expression of this variety.
The Concha y Toro winemaker on the power of seduction, eating freshly caught fish in Patagonia and drinking Barolo with John Lennon.
Chilean wine giant Concha y Toro has invested US$5m in a new research and innovation centre in Maule that aims to elevate the entire Chilean wine industry.
A whirlwind pictorial tour of Chile’s wine lands taking in devils, palm trees, Mapuche sculptures, bicycles, geese and vanilla skies.
In order to succeed as a wine brand in a competative market you have to tell a story, rather than push a “label”, says Concha y Toro’s marketing director.
Argentine wine brand Bodega Trivento has extended its association with England’s Premiership Rugby for a further three years.
The Chilean wine industry has begun to embrace the freshness that cooler vintages bring to its wines, according to one of the country’s top winemakers.
Carmenère is a noble grape that deserves to be put on a pedestal rather than used like “the jam in a sandwich” according to one of Chile’s key winemakers.
Concha y Toro winemaker Marcelo Papa is keen to go back to the style of wines made by the company in the ‘70s by picking earlier and using less oak.
Casillero del Diablo has announced a major marketing campaign for 2015, signing a multi-channel sponsorship deal with Sky Movies.
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