Further research has emerged hailing the benefits of drinking beer while listening to music, following a multi-sensory study carried out with UK band and part-time brewers The Editors.
Charles Spence, professor of experimental psychology at the University of Oxford, is currently seeking funding to open his own multi-sensory restaurant.
Researchers at Oxford University have found that high-pitched music enhances the flavour of sweet and sour foods, while low-pitched sounds enhances bitter flavours.
The idea that humans can only detect five basic tastes is “outdated” and needs to be revised, according to an Oxford University professor.
The environment in which you experience a wine has a “profound” effect on how you will perceive it to taste, according to an Oxford University professor.
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