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Monday 25 July 2016 loc: US

Charles Spence

Charles Spence to open multi-sensory resto

Charles Spence, professor of experimental psychology at the University of Oxford, is currently seeking funding to open his own multi-sensory restaurant.

Wednesday, March 30th, 2016 1 Comment »

Sound found to affect taste perception

Researchers at Oxford University have found that high-pitched music enhances the flavour of sweet and sour foods, while low-pitched sounds enhances bitter flavours.

Tuesday, December 23rd, 2014 No Comments »

Theory of five basic tastes ‘outdated’

The idea that humans can only detect five basic tastes is “outdated” and needs to be revised, according to an Oxford University professor.

Wednesday, May 7th, 2014 1 Comment »

Environment has ‘profound’ effect on taste

The environment in which you experience a wine has a “profound” effect on how you will perceive it to taste, according to an Oxford University professor.

Wednesday, May 7th, 2014 1 Comment »

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