Charles Spence

Top 5 multi-sensory drinks experiments

We round up five different multi-sensory experiments that prove how sight, sound, smell and touch can enhance the enjoyment of drinks.

Wine under cork perceived as 15% better than screwcap

Wines bottled under cork are perceived to be 15% better quality than those closed with a screwcap according to the results of a recent scientific experiment.

Music shown to enhance enjoyment of beer

Further research has emerged hailing the benefits of drinking beer while listening to music, following a multi-sensory study carried out with UK band and part-time brewers The Editors.

Charles Spence to open multi-sensory resto

Charles Spence, professor of experimental psychology at the University of Oxford, is currently seeking funding to open his own multi-sensory restaurant.

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