Sales of Prosecco increased 72% by value in the UK off-trade in the last year, beating Champagne which saw sales dip by 1.2%, according to figures by IRI.
Cava’s governing body has approved a new single vineyard classification for the Spanish sparkling wine designed to flag up the country’s best expressions.
With the global thirst for Prosecco showing no sign of slowing, stocks of the Italian sparkler could dry up by the summer one leading producer has warned.
Flying cucumbers, 2CVs, tea bars, red trousers, distillery cats and vintage Champagne; it’s been a colourful week in the drinks industry.
Cava producers need to take a leaf out of Champagne’s book and promote their wines collectively in order to effectively compete with Prosecco, according to one top estate.
Once referred to as “Spanish Champagne”, Cava is no longer dependent on associations with French fizz having carved a respected reputation of its own.
It’s time to dust off those castanets and tuck into chorizo and churros this weekend as Le Feria dances into Hong Kong.
Within the next two months, Cava is hoping to launch a new top-level tier just for sparkling wine made from single vineyards.
The Skinny Fizz brand is set to go mainstream with new funding, fresh packaging and new products, including a cheaper Champagne and a Prosecco.
Drinking Champagne and other sparkling wines like Prosecco and Cava leads to worse hangovers than still wine, it has been found.
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