Carlsberg

Carlsberg launches £15m ‘Danish’ campaign in the UK

Carlsberg has launched a £15 million integrated marketing campaign aimed at revitalising and repositioning its Carlsberg and Carlsberg Export brands in the UK at a more premium level by emphasising its Danish roots.

Cask ale an untapped opportunity for UK on-trade

Carlsberg UK has released its 2017 Tapster's Guide to British Cask Ales in an effort to help pubs and restaurant better promote the category, which it believes presents a "huge opportunity" for pubs, bars and restaurants.

Carlsberg launches ‘Københaven’ redesign in UK

Carlsberg UK is to roll out new limited edition packaging for its flagship beer as part of a new £15 million marketing campaign.

Carlsberg launches UK craft brewing competition

Carlsberg UK has launched craft brewing competition 'YOUR BEER, here?' offering brewers and importers the chance to have their beers listed in Carlsberg's Crafted 2017 range.

Carlsberg UK names new CEO

October 9th, 2015

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