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Monday 24 October 2016 loc: GB


Carlsberg teams up with Brooklyn Brewery to handle UK distribution

Carlsberg UK has joined up with Brooklyn Brewery to become the exclusive distributor of the latter’s portfolio in the UK.

Tuesday, October 4th, 2016 No Comments »

Carlsberg’s Stuart Pearce beer ad banned

Carlsberg has fallen foul of the ASA after releasing an advert showing former England footballer Stuart Pearce deliver a crate of beer to a building site.

Wednesday, September 28th, 2016 No Comments »

Carlsberg UK signs distribution deal with Brooklyn Brewery

Carlsberg UK is partnering with Brooklyn Brewery to handle the exclusive distribution of the Brooklyn Brewery beer portfolio in the UK.

Monday, September 12th, 2016 No Comments »

41% of UK pubs ‘still don’t offer wine list’

UK pubs are falling behind on their wine offer with the category increasingly missing out to craft beers and spirits, according to Crown Cellars’ first on-trade wine study.

Monday, June 20th, 2016 No Comments »

Carlsberg creates beer from ‘original’ yeast

Carlsberg has brewed a beer using one of the first “pure” yeast strains that is the “forefather” of modern lagers to celebrate its laboratory’s 140th anniversary.

Thursday, May 19th, 2016 No Comments »

Carlsberg launches first craft cider brand

Carlsberg UK has launched two new brands, including its first ever craft cider, exclusively for the UK on-trade in an effort to strengthen its premium portfolio.

Thursday, May 12th, 2016 No Comments »

New beer for Premier League football

The Premier League football competition has announced that Carling is to be its new official beer sponsor, replacing Carlsberg.

Wednesday, May 4th, 2016 No Comments »

Crown Cellars funks up own-label range

Crown Cellars, the specialist wine and spirits division of Carlsberg UK, has launched an on-trade exclusive range of wines with ‘funky’ labels to appeal to new wine consumers.

Wednesday, April 20th, 2016 No Comments »

Carlsberg’s Men United March raises £300k for charity

Sports presenter Jeff Stelling and a team of 24 Carlsberg employees have walked 10 marathons in 10 days to raise £300,000 for Prostate Cancer UK.

Monday, April 4th, 2016 No Comments »

Euro 2016 to give ‘£60m boost’ to pubs

Carlsberg says the Euro 2016 football tournament could be worth an extra £60 million to UK pubs and bars this year.

Monday, February 15th, 2016 1 Comment »

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