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Friday 25 April 2014

Carlsberg

Carlsberg enters ‘hard drinks’ category

Carlsberg is making its first move into the “hard drinks” category with a new alcoholic lemon drink aimed at young men.

Tuesday, April 8th, 2014 No Comments »

Carlsberg to develop blackcurrant lager

Carlsberg is to invest £3 million in a marketing campaign to promote its new fruit-flavoured lager – a category being increasingly targeted by the big brewers.

Tuesday, February 25th, 2014 No Comments »

Price of pint set to rise by 6p

Carlsberg and Molson Coors have announced a hike in wholesale prices meaning it could cost pubs that buy draught beer by the barrel an extra 6p per pint.

Thursday, December 19th, 2013 1 Comment »

Top 10 most fattening beers

As brewers around the world push the beer boundaries more extreme and stronger beers are being brewed and the calorie count has gone up as well.

Wednesday, November 6th, 2013 No Comments »

Carlsberg to increase its share in Chongqing Brewery

Danish brewer Carlsberg Group has received approval from Chinese regulators to increase its stake in China’s Chongqing Brewery to 60%.

Tuesday, November 5th, 2013 No Comments »

Carlsberg invests £513m in China brewery

Work has started in Dali, China on the construction of a new Carlsberg brewery, which will aim to produce 15 million hectolitres by 2015.

Friday, October 18th, 2013 No Comments »

Top five innovative drinks companies

Forbes magazine has published its top 100 most innovative companies, but which drinks companies appeared on the list?

Wednesday, September 18th, 2013 No Comments »

Carlsberg Hong Kong’s Jolly Shandy sales boost

Carlsberg’s power brand in Hong Kong, Jolly Shandy, has increased its sales by 30% since the introduction of a new design.

Tuesday, July 30th, 2013 No Comments »

Crown Cellars announces the O&E wine range

Crown Cellars, the specialist wine and spirits division of Carlsberg UK, has released a range of wines known as the O&E, or the Open and Enjoy range.

Monday, July 29th, 2013 No Comments »

Brewers join forces to halt falling sales

Brewing industry giants have today joined forces in a major campaign called “Let there be beer”, which is aimed at trying to change the image of beer and arrest falling sales in the UK.

Thursday, June 27th, 2013 No Comments »

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