Carlsberg has announced plans to develop the “world’s first” fully biodegradable wood-fibre bottle.
Louise Boddington, wine buyer for Crown Cellars, the specialist wine and spirits division of Carlsberg UK, reveals her predictions for the world of wine in 2015.
Special Brew could have its abv slashed following a pledge by Carlsberg to withdraw any single-serve cans containing more than four units of alcohol.
Danish brewer Carlsberg has announced a new sponsorship deal with Arsenal Football Club, adding to the beer brand’s association with top-flight English football.
Carlsberg is to merge with Greece’s third-largest brewer to become a “strong number two player” in the country’s beer market.
Carlsberg has warned its profits are likely to take a tumble this year due to increasing tensions between the Ukraine, Russia and the West.
A group linked to Islamic terror group ISIS plotted to attack a Carlsberg brewery in Kuala Lumpur, it has emerged.
Carlsberg Ukraine has stopped beer supplies to the eastern Ukrainian cities of Kramatorsk and Slavyansk amid growing unrest in the country.
Carlsberg is making its first move into the “hard drinks” category with a new alcoholic lemon drink aimed at young men.
Carlsberg is to invest £3 million in a marketing campaign to promote its new fruit-flavoured lager – a category being increasingly targeted by the big brewers.
© 2015 Union Press Ltd | Unit 122, 30 Great Guildford Street, London SE1 0HS, UK | Registered in England and Wales No. 03606414 | Tel: +44 (0)20 7803 2420