Carlsberg has launched a £15 million integrated marketing campaign aimed at revitalising and repositioning its Carlsberg and Carlsberg Export brands in the UK at a more premium level by emphasising its Danish roots.
Carlsberg UK has released its 2017 Tapster's Guide to British Cask Ales in an effort to help pubs and restaurant better promote the category, which it believes presents a "huge opportunity" for pubs, bars and restaurants.
Carlsberg UK is to roll out new limited edition packaging for its flagship beer as part of a new £15 million marketing campaign.
Carlsberg UK has launched craft brewing competition 'YOUR BEER, here?' offering brewers and importers the chance to have their beers listed in Carlsberg's Crafted 2017 range.