Pernod Ricard has claimed it is the ‘fastest growing supplier’ of branded wine in the UK after seeing strong growth in its Rioja brand, Campo Viejo and Jacob’s Creek.
Spanish wine has taken a bit of a beating in UK retailers, with overall volume sales falling in the last year. But, with the bulk of the market led by the unidentified generics and bulk, Spanish brands have been rather more bullish.
Acceleration in the USA and Spain helped boost Pernod Ricard’s annual sales by 2%, it announced this morning, with Jameson and Ballantine's offsetting flat growth across some of its top 14 spirits brands.
Pernod Ricard has reported gradual improvement in sales in its first quarter, as it sale rose 3%.