Champagne houses appear to be putting more emphasis on specialist releases and top end cuvées to shine a positive light on the rest of their ranges.
Champagne must do more to promote its unique characteristics as competition from other sparkling wines intensifies, believes Bollinger’s UK importer.
From a sterling silver Aston Martin cooler to a 12-magnum fridge designed by Porsche – there are plenty of luxurious coolers out there.
This year will see Bollinger place an emphasis on the sales and positioning of its late-release and recently disgorged Champagne called R.D.
Roederer plans to release a new expression of Cristal which has undergone extended ageing both before and after disgorgement.
Anne McHale MW has been awarded the Bollinger Medal for excellence in tasting and outstanding achievement in the Institute of Masters of Wine practical examination.
A bumper week in the drinks trade featured cocktails, whisky, wine and chocolate as well as a candidate for the next cover of the drinks business.
Jeannie Cho Lee MW picks out “a gorgeous Champagne” that is “perfect to drink now” and Wines of Korea recommends an “elegant and classy” Malbec, “with a long sustained finish.”
Bemused foxes, stunning views, Champagne tastings and midnight in Paris have played a part in a busy but enjoyable week in the drinks industry.
Food and beer matching, rare Bollinger and Italian tapestries are just some of the things that have featured in another busy week for the drinks trade.
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