US fans of UK heavy metal band Iron Maiden will soon be getting a taste of the group’s best-selling ale as it was announced that a canned version will be heading stateside early next year.
Innis & Gunn is backing Scotland’s introduction of a lower drink drive limit with a campaign showing its lager label tweaked to read “Innis & None”.
Danish brewer Carlsberg has announced a new sponsorship deal with Arsenal Football Club, adding to the beer brand’s association with top-flight English football.
A US brewery has hit back at complaints that it used a racist slogan to promote its Bavarian Black Lager calling the claims “incredibly far-fetched”.
Stella Artois has become the first beer brand to target millennials by launching a series of sponsored adverts on photo sharing app Instagram.
With the festive season now officially underway, the drinks business has rounded up some of the best limited edition drinks gifts on offer.
British Columbia is to allow limited sales of liquor in provincial supermarkets next year, but the average price of a bottle of wine will rise as a result.
Idris Elba, Benevolent debauchery, tea cocktails, top hats and red robed sommeliers all feature in this week’s drinks trade antics.
Tesco’s suspended head of beer, wine and spirits Dan Jago is expected to be fired along with four remaining executives under investigation.
Maston’s has announced plans to dispose of 200 of its pubs in the coming 12 months to focus instead on women and budget family dining.
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