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Thursday 2 July 2015

Beer

Meantime offers ‘virtual reality’ tour

Craft beer brand Meantime has announced the launch of its ‘Virtual Reality Brewery Tour Experience’ at this year’s Taste of London food festival.

Thursday, June 18th, 2015 No Comments »

Top 10 marketing campaigns of the month

This month’s marketing roundup sees drinks brands go to any length to get themselves noticed, including giving away shoes and getting down and dirty with “Tough Mudders”.

Wednesday, June 17th, 2015 1 Comment »

Budweiser takes on beer pairing… and wins

The King of Beer’s craft-beer-inspired “brewed the hard way” strategy continues to drive its advertising.

Wednesday, June 17th, 2015 3 Comments »

Diageo’s Australia director ‘resigns’

Tim Salt, the managing director of Diageo Australia, is leaving the company at the end of June, reports have claimed.

Wednesday, June 17th, 2015 No Comments »

Constellation Brands invests $2bn in Mexico

Constellation Brands has reaffirmed its confidence in the Mexican beer market, announcing plans to invest $2 billion in expanding its brewery and bottle plant.

Wednesday, June 17th, 2015 No Comments »

Top 10 biggest drinks industry acquisitions

With Chinese buyers snapping up Bordeaux châteaux at a rate of knots and continued consolidation among former rivals, the drinks world is ever-changing.

Tuesday, June 16th, 2015 No Comments »

Top Magna Carta drinks

To commemorate the 800th birthday of the Magna Carta, we take a look at the medieval drinks that may well have been used to toast its inception.

Monday, June 15th, 2015 No Comments »

Beer man Humphreys awarded MBE

Robert Humphreys, who served as honorary secretary of the UK’s All-Party Parliamentary Beer Group for 21 years, has been awarded an MBE.

Monday, June 15th, 2015 1 Comment »

140-year-old arctic beer sells for £3k

An unopened bottle of beer discovered in a garage, originally brewed for an expedition to the Arctic in 1875, has sold for more than five times its estimate.

Monday, June 15th, 2015 No Comments »

Hop shortage threatens craft beer

Craft beer could be undone by its own success, as leading industry figures warn that the rapid boom in the craft category is leaving hops in short supply.

Monday, June 15th, 2015 1 Comment »

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