Craft beer brand Meantime has announced the launch of its ‘Virtual Reality Brewery Tour Experience’ at this year’s Taste of London food festival.
This month’s marketing roundup sees drinks brands go to any length to get themselves noticed, including giving away shoes and getting down and dirty with “Tough Mudders”.
The King of Beer’s craft-beer-inspired “brewed the hard way” strategy continues to drive its advertising.
Tim Salt, the managing director of Diageo Australia, is leaving the company at the end of June, reports have claimed.
Constellation Brands has reaffirmed its confidence in the Mexican beer market, announcing plans to invest $2 billion in expanding its brewery and bottle plant.
With Chinese buyers snapping up Bordeaux châteaux at a rate of knots and continued consolidation among former rivals, the drinks world is ever-changing.
To commemorate the 800th birthday of the Magna Carta, we take a look at the medieval drinks that may well have been used to toast its inception.
Robert Humphreys, who served as honorary secretary of the UK’s All-Party Parliamentary Beer Group for 21 years, has been awarded an MBE.
An unopened bottle of beer discovered in a garage, originally brewed for an expedition to the Arctic in 1875, has sold for more than five times its estimate.
Craft beer could be undone by its own success, as leading industry figures warn that the rapid boom in the craft category is leaving hops in short supply.
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