The simple answer: “It already is.”
The UK’s first self-service “iPub”, where bar staff have been swapped for iPads, has opened in Wales.
Tesco has suspended three executives – including its director for beer, wine and spirits – as part of an investigation into a £250 million profit overestimation.
Global beer giant SABMiller has posted a half-year rise in revenues for the six months to September coupled with an overall volume sales decline.
Belgian scientists and a Finnish brewery have cracked the make-up of a 170-year-old beer found on a shipwreck in 2010 and are now making it commercially available.
Authorities in Finland have been criticised for censoring a beer and whisky expo when they ruled that the word ‘whisky’ must be removed from its title.
A bar worker has lost his arm in a beer keg explosion.
Six Pakistani police officers and six senior excise officials have been suspended over the deaths of 29 people who died after drinking toxic liquor.
Drinking beer over a game of billiards can help keep men over the age of 70 active and help them live longer, according to one Danish researcher.
A Florida-based brewery has teamed up with a cruise line to launch the first Funky Buddah Craft Brew Cruise.
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