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Tuesday 25 October 2016 loc: US


Majestic’s customers choose international beer

Majestic is asking its customers to choose a new international craft beer as it launches its annual Beer Festival this weekend

Thursday, October 13th, 2016 No Comments »

Asahi completes Miller Brand acquisition as Kirin buys Brooklyn Brewery stake

Japanese brewer Asahi has completed its £1.3 billion acquisition of Miller Brands UK, giving it control of premium European beer brands Peroni, Grolsch and Meantime.

Wednesday, October 12th, 2016 No Comments »

AB InBev completes $79bn SABMiller merger

AB InBev has formally closed its $79 billion deal to acquire SABMiller, having sold off its remaining brands in Asia and Europe to appease competition regulators.

Wednesday, October 12th, 2016 No Comments »

Hofmeister to make craft beer comeback

Hofmeister, a Scottish lager which made a name for itself throughout the 80s thanks to its mascot George the bear, is to be relaunched as a German craft beer.

Tuesday, October 11th, 2016 No Comments »

Blue Jays ban beer cans

Major league baseball team the Toronto Blue Jays have banned beer in cans at their home ground after one was thrown at a visiting player.

Monday, October 10th, 2016 No Comments »

Why ShockTop’s ‘greatest SuperBowl ad ever’ was a failure

Advertising guru Dan Fox gives us his take on why ShockTop’s $5 million, self-proclaimed “greatest SuperBowl ad of all time” failed.

Monday, October 10th, 2016 No Comments »

Britain’s ‘empire of booze’ chronicled

A new book charting the history of Britain’s role in the shaping of some of the world’s favourite alcoholic drinks is to be released this November.

Wednesday, October 5th, 2016 No Comments »

Irish craft brewers launch quality symbol

Ireland’s ICBI has launched an official symbol to signify independently brewed Irish beer in an effort to prevent larger breweries cashing in on the growth of Irish craft beer.

Wednesday, October 5th, 2016 No Comments »

Spandau Ballet singer Hadley launches IPA

Spandau Ballet frontman Tony Hadley, singer of such 80s pop hits as ‘Gold’, ‘To Cut A Long Story Short’ and ‘Lifeline’, has launched his new beer, Moonstone IPA, with a series of surprise appearances at Nicholson’s pubs in London.

Wednesday, October 5th, 2016 No Comments »

Carlsberg teams up with Brooklyn Brewery to handle UK distribution

Carlsberg UK has joined up with Brooklyn Brewery to become the exclusive distributor of the latter’s portfolio in the UK.

Tuesday, October 4th, 2016 No Comments »

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