Baijiu

China’s Moutai signs ‘historic’ agreement with WSTA

The world's most valuable liquor brand Kweichow Moutai has signed an "historic" agreement with the UK's Wine and Spirit Trade Association (WSTA) as the country becomes one of its fastest growing overseas markets.

JD.com: Younger consumers driving China’s online Baijiu sales

Challenging the perception China’s fiery sorghum-based Baijiu is the preferred tipple of an older generation of consumers, the latest report by e-commerce company JD.com shows that the spirit is in fact a favourite among younger consumers aged between 26 and 35.

Could Sichuan be China’s high-altitude wine region?

Sichuan province, bordering Yunnan and Tibet in southwestern China, was tapped by local government as the new testing ground for high-altitude viticulture, as the province's wine industry turnover exceeds RMB 700 million (US$110 million). 

Nearly 40% Chinese consumers admit to purchasing fake booze

A survey recently conducted by a Chinese newspaper found that close to 40% of respondents admitted to purchasing counterfeit alcohol, leading the paper to declare that booze is the “worst-hit area of fake goods”.

Moutai to surpass Diageo?

February 23rd, 2017

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