Moutai eyes bigger ‘health’ liquor market share in China

Chinese liquor giant Kweichow Moutai has partnered with Xiuzheng Pharmaceutical Group to produce a medicinal liquor, made by soaking herbs and animal parts in alcohol, in a bid to boost its market share in the 'health' drinks sector.

Baijiu dominates CNY alcohol consumption

Chinese spirit, Baijiu, is still the most popular alcohol choice among Chinese consumers when it comes to lunar New Year celebrations, a new report released by e-commerce giant Alibaba has revealed.

Moutai to surpass Diageo?

China’s baijiu maker Kweichow Moutai’s market value closed at record high on Wednesday, surpassing 450 billion RMB (US$65.4 billion), bolstered by the company’s announcement for a projected 25.38% revenue growth in the first quarter of 2017.

Price hikes for high-end Chinese Baijiu ahead of Chinese New Year

Some leading Baijiu brands have increased their prices by up to 50% ahead of the Chinese New Year – usually the peak season for liquor sales in China - a recent report has revealed.

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