Iconic spirits company and artist ink deal for lifestyle and culture role.
Following a rocky few years for the Scotch category, we run down the top best-selling whisky brands by volume of 2015.
Stella David, former CEO of William Grant & Sons, has been elected to the board of directors of Bacardi – returning to the Bermuda-based company after 10 years.
Bacardi has upped its battle with Pernod Ricard and the Cuban government, calling on a US court to strike their joint venture’s Havana Club rum brand from the register.
Pernod Ricard has created a new Havana Club expression and relaunched its global cocktail competition centred on the Cuban rum, despite recent protests from Bacardi over its trademark.
Kervin Unido, bartender at Mr & Mrs Fox, has been named the winner of the Hong Kong, Macau and Taiwan leg of the 2016 Bacardi Legacy competition.
Bacardi has sent an official request to the US government to reverse its decision to hand the Havana Club rum trademark to the Cuban government.
Bacardi has filed a Freedom of Information request to expose the rationale behind the controversial decision to hand the Havana Club rum trademark to the Cuban government.
Organisers of the London Cocktail Week have said the challenge to top bartenders to build and open a bar in under 24 hours is its most ambitious to date.
Brown-Forman, the world’s biggest American whiskey producer, has revealed its new “vision” for the category in the UK.
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