By appointing a VP of fashion Bacardi has formalised the industry’s affair with the fashion industry, writes Spiros Malandrakis, senior drinks analyst at Euromonitor.
Spirits producer Bacardi is cutting jobs at its Global Brands Unit in London, following the announcement last week that it was making around 15% of its staff in North America redundant.
Bacardi has moved to “redefine” super-premium gin with the launch of Star of Bombay, an elevated expression of its Bombay Sapphire brand.
Bacardi has begun the process of firing around 80 of its 600 employees in North America, maintaining that “it is business as usual” at the company.
Bacardi has confirmed it has acquired a minority stake in independent Scotch whisky producer Compass Box – two days after entering the Bourbon market.
Bacardi has stepped into the buoyant Bourbon market with the acquisition of Angel’s Share Brands, including its Louisville Distilling Co subsidiary and Angel’s Envy brand.
Devender Kumar from Otto e Mezzo in Hong Kong and Peter Chua from 28 HongKong Street in Singapore will represent their respective cities at the Bacardi Legacy competition.
Family-owned spirits producer Bacardi has revealed that interim CEO Mike Dolan will stay on as the head of the company after eight months in the role.
The International Wine & Spirits Research has released its 2014 report on duty free trends of 2013, and with it the world’s biggest travel retail brands.
Bombay Sapphire opens its new official home this week after transforming an historic site in southern England into a “state-of-the-art” distillery and visitor centre.
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