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Saturday 5 September 2015

Bacardi

Brown-Forman’s ‘vision’ for US whiskey

Brown-Forman, the world’s biggest American whiskey producer, has revealed its new “vision” for the category in the UK.

Tuesday, July 21st, 2015 No Comments »

Bacardi snaps up Leblon cachaça

Bacardi has taken full ownership of Leblon Holdings LLC, including its cachaça brand Leblon, the latest in a rash of acquisitions by the producer.

Wednesday, July 8th, 2015 No Comments »

Bacardi acquires Banks Rum

Bacardi has expanded its portfolio of super-premium rums with the acquisition of Banks for an undisclosed sum.

Tuesday, July 7th, 2015 No Comments »

‘Directionless’ Bacardi heading for a cliff, writes former exec

Bacardi is “plagued” by “fundamental issues” that are pushing it “off the business cliff”, one of the company’s former regional presidents has said in a blistering public attack.

Friday, June 19th, 2015 1 Comment »

Top 10 biggest drinks industry acquisitions

With Chinese buyers snapping up Bordeaux châteaux at a rate of knots and continued consolidation among former rivals, the drinks world is ever-changing.

Tuesday, June 16th, 2015 No Comments »

Marketing overhaul sees Bacardi exec quit

Bacardi’s chief marketing officer has quit the company after only six months in the role.

Tuesday, June 16th, 2015 No Comments »

Trendsetting Bacardi appoints VP of fashion

By appointing a VP of fashion Bacardi has formalised the industry’s affair with the fashion industry, writes Spiros Malandrakis, senior drinks analyst at Euromonitor.

Wednesday, April 15th, 2015 No Comments »

Bacardi job cuts spread to London

Spirits producer Bacardi is cutting jobs at its Global Brands Unit in London, following the announcement last week that it was making around 15% of its staff in North America redundant.

Tuesday, April 14th, 2015 No Comments »

Bombay unveils star gin addition

Bacardi has moved to “redefine” super-premium gin with the launch of Star of Bombay, an elevated expression of its Bombay Sapphire brand.

Friday, April 10th, 2015 No Comments »

Bacardi lays off 15% of North American staff

Bacardi has begun the process of firing around 80 of its 600 employees in North America, maintaining that “it is business as usual” at the company.

Thursday, April 9th, 2015 No Comments »

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