Why spirits brands like Bacardi shouldn’t give up on Twitter

Despite new research revealing that some household brands are neglecting their Twitter accounts, the social network's marketing deals are thriving.

Patrón launches Margarita ‘bath bombs’ designed to be dropped into Tequila

In honour of International Margarita Day next week, Patrón has created a line of Margarita-flavoured fizzers which can be dropped into a glass of Tequila to create an instant cocktail.

Spirits brands like Bacardi and Beefeater are abandoning Twitter – here’s why

In the wake of Wetherspoon's retirement from social media, new research has revealed how household names like Bacardi and Drambuie are abandoning their Twitter accounts in droves.

The week in pictures

This week in the world of drinks: Barcardi lends some drama to its Cuban rum battle with Pernod Ricard, Bud Light made its presence known with London's hipsters, golfer Jason Day quite literally hit his ball in the drink, and The American Bar's outgoing mixologist Erik Lorincz revealed to us the worst cocktail he's ever made.

The week in pictures

February 9th, 2018

Top new products: January

January 2nd, 2018

The week in pictures

October 27th, 2017

Bacardi names new CEO

March 7th, 2017

HK Bar Awards winners announced

September 27th, 2016 snaps up Bacardi brands

September 8th, 2016

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