Bacardi has appointed a new global chief communication manager to drive the internal and external corporate comms, marketing and media strategies.
Bacardi has partnered with the Lubee Bat Conservancy to create several bat habitats at its rum bottling facility in Florida.
Hong Kong’s first ever Bar Awards was a memorable spirits-soaked evening hosted at Zuma. We present the final award winners of each category.
China’s largest e-commerce company, JD.com has taken on the full range of Bacardi’s wine and spirits portfolio, including Grey Goose, Dewar’s, Bombay Sapphire, Martini and Bacardi rum.
Mixologists from New Zealand and Australia will go head to head in Queenstown, New Zealand for the final of the sustainability focused cocktail competition, 42 Below Cocktail Earth Cup.
Iconic spirits company and artist ink deal for lifestyle and culture role.
Following a rocky few years for the Scotch category, we run down the top best-selling whisky brands by volume of 2015.
Stella David, former CEO of William Grant & Sons, has been elected to the board of directors of Bacardi – returning to the Bermuda-based company after 10 years.
Bacardi has upped its battle with Pernod Ricard and the Cuban government, calling on a US court to strike their joint venture’s Havana Club rum brand from the register.
Pernod Ricard has created a new Havana Club expression and relaunched its global cocktail competition centred on the Cuban rum, despite recent protests from Bacardi over its trademark.
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