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Tuesday 9 February 2016

Bacardi

Bacardi fights back against Havana Club ruling

Bacardi has filed a Freedom of Information request to expose the rationale behind the controversial decision to hand the Havana Club rum trademark to the Cuban government.

Monday, February 1st, 2016 3 Comments »

Cocktail Week sets 24-Hour Bar test

Organisers of the London Cocktail Week have said the challenge to top bartenders to build and open a bar in under 24 hours is its most ambitious to date.

Thursday, September 10th, 2015 No Comments »

Brown-Forman’s ‘vision’ for US whiskey

Brown-Forman, the world’s biggest American whiskey producer, has revealed its new “vision” for the category in the UK.

Tuesday, July 21st, 2015 No Comments »

Bacardi snaps up Leblon cachaça

Bacardi has taken full ownership of Leblon Holdings LLC, including its cachaça brand Leblon, the latest in a rash of acquisitions by the producer.

Wednesday, July 8th, 2015 No Comments »

Bacardi acquires Banks Rum

Bacardi has expanded its portfolio of super-premium rums with the acquisition of Banks for an undisclosed sum.

Tuesday, July 7th, 2015 No Comments »

‘Directionless’ Bacardi heading for a cliff, writes former exec

Bacardi is “plagued” by “fundamental issues” that are pushing it “off the business cliff”, one of the company’s former regional presidents has said in a blistering public attack.

Friday, June 19th, 2015 1 Comment »

Top 10 biggest drinks industry acquisitions

With Chinese buyers snapping up Bordeaux châteaux at a rate of knots and continued consolidation among former rivals, the drinks world is ever-changing.

Tuesday, June 16th, 2015 No Comments »

Marketing overhaul sees Bacardi exec quit

Bacardi’s chief marketing officer has quit the company after only six months in the role.

Tuesday, June 16th, 2015 No Comments »

Trendsetting Bacardi appoints VP of fashion

By appointing a VP of fashion Bacardi has formalised the industry’s affair with the fashion industry, writes Spiros Malandrakis, senior drinks analyst at Euromonitor.

Wednesday, April 15th, 2015 No Comments »

Bacardi job cuts spread to London

Spirits producer Bacardi is cutting jobs at its Global Brands Unit in London, following the announcement last week that it was making around 15% of its staff in North America redundant.

Tuesday, April 14th, 2015 No Comments »

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