Australian wine brand McGuigan has launched a humorous advertising campaign in the UK and Ireland which encourages consumers to “Bring a McGuigan”.
Wine producer Australian Vintage is stepping up its European ambitions with the creation of a new business manager post.
Australian Vintage has become the latest producer to spot an opportunity for fruit-flavoured sparkling wine as it launches a new range called Summertime.
Echo Falls Fruit Fusion is expected to sell more than 1m cases in the UK before the end of the year as fruit-flavoured wines boom in Britain.
Producers are looking to capitalise on an impending Prosecco shortfall with lookalike sparkling wines from Spain and Australia.
Australian brand McGuigan has become the fourth biggest wine by volume in the UK following a 22% increase in sales in the past year.
Australian Vintage has appointed Karen Humphreys as its new business manager for Sainsbury’s.
McGuigan Wines is launching a sparkling Semillon to take on Prosecco in the UK market.
Neil McGuigan rose to fame in 1985 when restaurateur and wine merchant Johnny Walker referred to him as “the most brilliant young winemaker of his time”.
Shoppers are being ‘misled’ by supermarkets selling “wine based” drinks, which only contain 75% wine but are marketed as wine and sold in the wine aisle.
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