Hardys has unveiled a new £4 million consumer marketing campaign to tie in with the Australian wine brand’s sponsorship of the English cricket team.
Hardys has taken the next step in its “premiumisation objective” by unveiling new labels and a tightened regional focus for the brand’s William Hardy range.
New Zealand wines appeal to the “dream shopper” in the UK, according to Jane Robertson, category development director at Accolade Wines.
Accolade Wines has completed its purchase of Grant Burge Wines, including its Burge and Rathbone Fine Wine Merchants business and Krondorf Winery.
The UK consumer is increasingly looking for stylistic extremes when it comes to Australia’s white wines, according to information released by Accolade.
Echo Falls has released a “gently sparkling” alcohol-free, tea-infused sparkling ‘wine’ targeting demand for non-alcoholic alternatives.
Accolade Wines has confirmed an agreement to buy Australia’s Barossa-based Grant Burge Wines for an undisclosed sum.
Accolade Wines has confirmed that it is in “exclusive discussions” to buy Grant Burge Wines, the latest sign of consolidation taking place within Australia’s wine industry.
Among the many challenges facing Hardys in its current upmarket push is making sure consumers understand what sort of style to expect from cooler climate wines.
Enotria is “doing well but could do better” according to new chief executive Troy Christensen, who joined the UK wine distributor last month.
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