The world’s largest brewer has reported a fourth quarter rise in normalised profits of 34% on 2012, with the World Cup promising to boost sales in Brazil.
Anheuser-Busch InBev is to launch a limited edition of its popular Brahma beer made from barley grown on a football pitch where Brazil’s World Cup teams have trained for decades.
A Hindu statesman has urged AB InBev to change the name of its popular “Brahma” beer calling it “highly inappropriate” as it shares its name with a Hindu deity.
Long Island’s oldest craft brewer, Blue Point, has been bought by AB InBev for US$24 million.
Anheuser-Busch InBev is set to buy back South Korea’s Oriental Brewery for $5.8bn (£3.5bn) having sold it five years ago.
US business journals are rife with speculation that AB InBev and SAB Miller may resume merger talks worth US$100 billion.
Brewing industry giants have today joined forces in a major campaign called “Let there be beer”, which is aimed at trying to change the image of beer and arrest falling sales in the UK.
Craft brewers in the US are lobbying the Federal Government for a tax break but so are the larger brewers.
Several of the world’s biggest brewers are under investigation in Germany having been accused of price fixing and could pay millions in fines.
Budweiser maker AB InBev has resorted to humour as it rebuffs claims that it waters down its beers.
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