You are currently viewing the International Edition. You can also switch to the Hong Kong Edition.
Thursday 31 July 2014

Marketing

Merchants: 2011 campaign “worst in recent memory”

The 2011 campaign is the “worst in recent memory” thinks Berry Bros & Rudd’s fine wine buying director, Max Lalondrelle.

Thursday, May 17th, 2012 No Comments »

Bacardi aims to redefine Cognac market

Bacardi is aiming to “redefine Cognac” after revealing a new ultra-premium brand D’Ussé.

Thursday, May 17th, 2012 No Comments »

Alcohol advertising affects brand choice but not consumption

Alcohol advertising has a negligible impact on consumption according to new research of British residents.

Friday, April 27th, 2012 3 Comments »

Building a successful global beer brand: part 7

In this last installment we outline the final stage in the process of building a global beer brand.

Thursday, March 22nd, 2012 2 Comments »

Building a successful global beer brand – part 6

Having illustrated the perils of failing to create a unique proposition with your brand, we examine the third step to success.

Tuesday, March 20th, 2012 2 Comments »

Building a successful global beer brand – part 5

Having stressed the importance of creating a sense of uniqueness for the global consumer, we compare two brands who got this right and wrong.

Tuesday, March 20th, 2012 No Comments »

Building a successful global beer brand: part 1

Despite hundreds of attempts, only a select few beer brands have made the successful transition from local to global.

Monday, February 27th, 2012 No Comments »

Website revamp at Quinta do Noval

Quinta do Noval has launched a new website to provide a fresh insight into the historic Douro Valley property.

Monday, February 13th, 2012 2 Comments »

Unit awareness drive unveiled

UK retailers today unveiled a national campaign to raise consumer understanding about the number of alcohol units in their drinks.

Thursday, February 9th, 2012 No Comments »

Lionel Messi wine set for launch

Football superstar Lionel Messi is to become the latest sportsman to enter the wine industry.

Thursday, February 9th, 2012 5 Comments »

Most Read

World's most extreme vineyards

11th June, 2014 by Lauren Eads

Top 10 women in Italian wine

3rd June, 2014 by Tom Bruce Gardyne

Top 10 writers and their favourite drinks

14th May, 2014 by Lucy Shaw

Top 15 Cabernet Sauvignons

12th June, 2014 by Lucy Shaw

Top 10 most expensive empty bottles

30th June, 2014 by Neal Baker

10 of the world's best jobs in wine

1st July, 2014 by Lauren Eads

Hailstorms wipe out Bordeaux crops

11th June, 2014 by Lauren Eads

Top 10 most powerful drinks brands

9th June, 2014 by Lauren Eads

Top 10 women in whisky

23rd May, 2014 by Lauren Eads

Top 10 wedding drinks trends

2nd May, 2014 by Lauren Eads