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Friday 12 February 2016

Marketing

Distell marks ‘step change’ with new packaging

Distell has launched new packaging for its Nederburg wine brand as part of a wider “step change” that will see it push for further growth in international markets.

Friday, October 16th, 2015 No Comments »

Wine Society to launch online community

The Wine Society is set to launch an online wine community as part of an ongoing boost to its digital services.

Thursday, October 15th, 2015 No Comments »

Dewar’s whisky embraces virtual reality

Dewar’s is using virtual reality to bring the whisky-making process to life as part of a campaign to mark the launch of its Scratched Cask expression.

Wednesday, October 14th, 2015 No Comments »

Top 10 marketing campaigns of the month

Music is in the air in the drinks trade, as we see symphony tie-ups for two wine producers and a global beer brand sponsoring a UK-wide musical tour.

Wednesday, October 14th, 2015 1 Comment »

What can vodka do to revive its flagging fortunes?

Vodka is waiting impatiently backstage for its star turn, but gin and Bourbon are hogging the limelight. What could vodka brands do to turn around global sales? asks Tony Enoch.

Tuesday, October 13th, 2015 No Comments »

Stongbow ad banned by ASA

An advert for Heineken’s Strongbow has been banned for suggesting that alcohol is “more important than personal relationships.”

Wednesday, October 7th, 2015 No Comments »

Chandon signs on as McLaren sponsor

Chandon has become the official partner of the McLaren Honda Formula 1 team, strengthening its efforts to further infiltrate the UK market.

Thursday, October 1st, 2015 No Comments »

New wine ad urges: ‘Bring a McGuigan’

Australian wine brand McGuigan has launched a humorous advertising campaign in the UK and Ireland which encourages consumers to “Bring a McGuigan”.

Thursday, October 1st, 2015 No Comments »

10 ways to turn drinks advertising into engagement

Mark Boyd, founding partner of creative marketing agency Gravity Road, reveals his tips on how to stop advertising and start engaging with your consumer base.

Wednesday, September 30th, 2015 No Comments »

Cockburn’s given 200th birthday makeover

Cockburn’s Port will be appearing in limited edition coloured tins in the UK from November as part of the brand’s bicentenary this year.

Wednesday, September 16th, 2015 2 Comments »

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