You are currently viewing the International Edition. You can also switch to the Hong Kong Edition.
Wednesday 6 May 2015

Marketing

Trivento extends Premiership Rugby deal

Argentine wine brand Bodega Trivento has extended its association with England’s Premiership Rugby for a further three years.

Thursday, January 29th, 2015 No Comments »

Cointreau celebrates je ne sais quoi

Cointreau has unveiled Laetitia Casta as its new creative director, hailing the model-turned-actress as a modern embodiment of the house’s values.

Wednesday, January 28th, 2015 No Comments »

Beckham whisky ad cleared by watchdog

An advert for David Beckham’s Haig Club whisky has been cleared by the Advertising Standards Agency, despite complaints it might appeal to children.

Tuesday, January 27th, 2015 No Comments »

‘Wonky’ Willy’s Cider complaint rejected

Complaints that a “wonky barn” cartoon character on a bottle of “Willy’s” cider breached alcohol marketing rules have been dismissed.

Friday, January 16th, 2015 No Comments »

Michael Owen Spey Whisky ad panned

An advert for Scotch whisky brand Spey starring ex-footballer Michael Owen has been criticised as being “staggeringly boring” and “agony to watch”.

Friday, January 16th, 2015 No Comments »

Rhône wine body forced to change slogan

Côtes du Rhône wines has been ordered to amend one of its advertisements after it was deemed to link alcohol with happiness – illegal under French law.

Thursday, January 15th, 2015 No Comments »

Brewer calls for Super Bowl brand band

Newcastle Brown Ale is building on its growth in the US with an irreverent new campaign, calling on small brands to club together to pay for a Super Bowl ad.

Wednesday, January 14th, 2015 No Comments »

Casillero signs major deal with Sky

Casillero del Diablo has announced a major marketing campaign for 2015, signing a multi-channel sponsorship deal with Sky Movies.

Tuesday, January 6th, 2015 No Comments »

Gordon’s relaunched with £2m campaign

Diageo has relaunched its Gordon’s gin brand with a contemporary TV ad as part of a £2 million marketing campaign.

Friday, January 2nd, 2015 1 Comment »

Click and collect wine lockers launched

Virgin Wines is hoping to make its customers’ last minute Christmas wine deliveries that much easier by launching a click and collect locker service.

Friday, December 19th, 2014 No Comments »

Most Read

Top South African white blends

16th February, 2015 by db_staff

How to become a 'wine expert' in four hours

7th April, 2015 by Lauren Eads

Top 10 curious cocktail garnishes

27th March, 2015 by Lauren Eads

Top 10 sexed-up alcohol adverts

9th March, 2015 by Lauren Eads

Top 10 erotic wine labels

2nd March, 2015 by Lauren Eads

Top 10 underrated red varieties

9th February, 2015 by Gabriel Stone

Top 10 underrated white varieties

18th March, 2015 by Gabriel Stone

Top 10 architectural wonders of the wine world

14th April, 2015 by Lauren Eads

Top 10 wine brands 2015

7th April, 2015 by Gabriel Stone

10 Paso Robles wineries to watch

5th March, 2015 by Roger Morris