Wines of Germany’s “Riesling Weeks” is coming back to Hong Kong but this time will run for the whole of June.
E&J Gallo is stepping up its push to replicate Moscato’s US success in the UK with the launch of a major new marketing campaign this month.
A pop-up luxury rosé garden, complete with a personal sketch artist and apothecary, is to mark the 250th year of Champagne house Ruinart.
Molson Coors is to give away 500,000 free Carling pint glasses as part of a UK promotion spanning the summer.
It’s been three months since the SuperBowl, so how’s Bud Light’s much-hyped #UpForWhatever ad campaign doing?
A book detailing the “golden days” of the drinks trade by marketing professional and industry veteran, Tim Ambler, has been released.
An alcoholic energy drink brand has been found in breach of alcohol marketing laws for “encouraging irresponsible consumption.”
Budweiser are hoping the cuteness of a puppy can arrest a steady decline in sales.
A host of UK drinks producers, venues and retailers have agreed to abide by a new code enforcing the promotion of responsible drinking.
Despite the efforts of French politicians, there may be light at the end of the tunnel for marketing French wines.
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