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Thursday 24 July 2014

Marketing

Beam to ‘make history’ with first global marketing campaign

Beam Inc has launched its first-ever global marketing campaign, which will be entitled “Make history”, for its flagship Jim Beam Bourbon brand.

Friday, September 6th, 2013 No Comments »

Gosset shows off latest redesign

Champagne Gosset has unveiled new packaging for its entry level cuvée Brut Excellence as part of a wider presentation revamp by the house.

Thursday, August 29th, 2013 No Comments »

Crabbie’s takes reins of Grand National

Crabbie’s takes over sponsorship of the Grand National in a move that sees the historic UK horse race’s prize break the £1 million barrier.

Wednesday, August 28th, 2013 No Comments »

Russian Standard targets festival season

Russian Standard Vodka is launching a “sea change” in its marketing strategy with a major presence at several UK music festivals this summer.

Thursday, May 30th, 2013 No Comments »

Shortlist announced for DB Awards 2013

The shortlist for The Drinks Business Awards 2013 has been announced following judging last week.

Monday, May 13th, 2013 No Comments »

Top 10 London pop-ups

Brands use pop-ups to showcase what they have to offer; so which have been London’s best of late?

Friday, March 22nd, 2013 No Comments »

Spitfire Ale announces new comedy partnership

Spitfire Ale has announced a new partnership with comedy duo Alexander Armstrong and Ben Miller in the guise of their popular RAF airmen characters.

Friday, March 15th, 2013 No Comments »

Portuguese growth sparks consumer focus

ViniPortugal is using strong recent growth figures as a springboard to shift its UK focus towards strengthening consumer awareness of its wines.

Tuesday, March 5th, 2013 No Comments »

The week in pictures

Signing Sherry barrels, Spice Girls Champagne cocktails, skinny vodka Mojitos, aperitivo hour and Lady Gaga, it’s been a busy week in the drinks industry…

Friday, January 18th, 2013 No Comments »

2013′s sexiest alcohol calendars

Here at db towers, we’ve noticed a decidedly raunchy theme with a number of 2013 calendars from various companies in the drinks industry.

Wednesday, January 9th, 2013 3 Comments »

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