Beer brewer SABMiller’s CEO Alan Clarke has criticised the “insulting” tone of beer advertisements over the years for driving away female customers.
The Grant’s Scotch ultimate weekend, rapper P Diddy’s millennial focus and Lanson’s polo push all feature in this month’s roundup of the marketing moves shaking up the industry.
It wasn’t the date-rapey advice on one promotional label that caused the tsunami of bad press and online outrage.
Duping your guests into believing a cheap wine tastes far better is a lot easier than you might think – simply lie about how expensive it is.
Bud Light has apologised after a slogan printed on hundreds of its bottles was lambasted for being “rapey” and encouraging irresponsible alcohol consumption.
South African wine brand Kumala has launched a major consumer competition in the UK, offering the chance to win one of 10,000 “wind-down” prizes, from spa breaks to wine.
Wineries are marketing their products in the wrong way and should instead be selling consumers “an emotional experience” according to a leading Languedoc producer.
Pol Roger will today show off the result of a two-year project with Jaguar Land Rover and Holland & Holland to create a bespoke mobile pop-up bar.
By appointing a VP of fashion Bacardi has formalised the industry’s affair with the fashion industry, writes Spiros Malandrakis, senior drinks analyst at Euromonitor.
Diageo and US rapper P Diddy have launched a “next level” marketing campaign for Deleón Tequila aimed at a generation of consumers with a “short attention span”.
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