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Thursday 29 January 2015

Marketing

Ad mogul gives cutting critique of wine trade

The wine industry is “peculiar, fragmented, confusing and impenetrable” and lacks innovation, according to one of the UK’s foremost figures in advertising.

Thursday, September 18th, 2014 8 Comments »

Winery shows faith in synthetic closure

A US wine brand is so confident in closure manufacturer Nomacorc’s Select Series product it is offering a “100% Money Back Guarantee”.

Thursday, September 18th, 2014 No Comments »

Prosecco out-marketing Champagne

One of Champagne’s most established producers has warned that if the region doesn’t get its act together it could soon fall behind Prosecco.

Thursday, September 18th, 2014 No Comments »

Jago takes on beer and spirits at Tesco

Tesco’s Dan Jago has given the additional responsibility of beer and spirits, broadening his role as the group’s director of wine.

Friday, September 12th, 2014 No Comments »

Thatchers cider makes move on US

Scottish brewer Innis & Gunn has signed a three-year deal with Thatchers to distribute its Somerset cider stateside.

Friday, September 12th, 2014 1 Comment »

Paint tin wine sparks legal action

A wine producer has launched legal action against an advertising firm, claiming trademark infringement on a product which dispenses wine from paint tins.

Thursday, September 11th, 2014 No Comments »

Beer image needs revamp, says Lion boss

The boss of one of Australia’s biggest brewers has said beer needs to reinvent itself adding that brewers could benefit from the example set by winemakers.

Wednesday, September 10th, 2014 No Comments »

Simpsons’ Duff beer banned down under

Woolworths Liquor Group has been forced to pull cans of its “Duff” beer off Australian shelves just months after it was launched.

Friday, September 5th, 2014 No Comments »

A new frontier for custom wine labels

A wine group has taken wine and art to the next level employing the talents of an expressionist painter to create a series of unique wine bottles.

Friday, September 5th, 2014 No Comments »

Town painted blue for Bud Light campaign

A town has been painted blue and rebranded “Whatever, USA” as part of an elaborate marketing campaign for Budweiser Light.

Friday, September 5th, 2014 No Comments »

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