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Tuesday 30 August 2016 loc: GB

Marketing

Starbucks partner with beer maker to produce non-alcoholic tea

American coffee giants Starbucks have teamed up with beer maker Anheuser-Busch to produce a bottled version of the former’s Teavana Tea.

Friday, June 3rd, 2016 No Comments »

Top 10 crowdfunded drinks projects

With crowdfunding becoming an increasingly powerful way for drinks companies to raise funds, we take a look at some of the best examples of crowdfunded drinks projects.

Thursday, May 26th, 2016 No Comments »

Trimbach: grand cru system now unavoidable

The grand cru classification system is an unavoidable element in the marketing of Alsace wines, Jean Trimbach, owner of Domaine Trimbach, says.

Monday, May 23rd, 2016 1 Comment »

Ty Nant launches new website

Welsh mineral water brand, Ty Nant, has launched a redesigned company website and enhanced its social media presence.

Wednesday, May 18th, 2016 No Comments »

Miller Lite: A failure of marketing leadership

Just when we thought news in the beer business had slowed, the marketing brain trust at Miller Lite took us by surprise.

Tuesday, May 17th, 2016 No Comments »

Chang Beer offers ‘massage in a bottle’

Thai beer brand Chang Beer is inviting shoppers to enjoy a ‘massage in a bottle’ at Westfield Stratford shopping centre this week.

Tuesday, May 17th, 2016 No Comments »

Accolade Wines owner mulls IPO

The owner of the UK’s largest drinks company, Accolade Wines, is looking at listing the company on the London stock exchange as it gets ready to offload its 80% stake in the business, an Australian newspaper claims.

Thursday, May 12th, 2016 No Comments »

Harvey Nichols launches Wallpaper* cocktail bar

Harvey Nichols has teamed up with design and lifestyle magazine Wallpaper* to launch a new restaurant and cocktail bar within its new menswear department.

Thursday, May 12th, 2016 No Comments »

Budweiser renamed ‘America’

Budweiser has been given permission to temporarily rename itself ‘America’ as part of a bid to tap into the patriotic spirit of American consumers this summer.

Wednesday, May 11th, 2016 No Comments »

Bar staffed by dogs pops up for one day

A pop-up bar staffed entirely by dogs is set to open in London later today for one night only.

Friday, May 6th, 2016 No Comments »

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