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Friday 27 March 2015

Marketing

Belvedere vodka signs James Bond deal

Belvedere vodka has been announced as a drinks partner of the upcoming James Bond film Spectre.

Tuesday, December 16th, 2014 No Comments »

Flavoured whiskies pushing forward

The flavoured whisky palette now boasts hues from all the major whisky segments, from Scotch to Japanese and from Irish to Bourbon and Canadian.

Friday, December 12th, 2014 No Comments »

Event sponsors attract young drinkers

Drinks brands associated with music and sports are most popular for coming-of-age drinkers in the US, a new study has revealed.

Thursday, December 11th, 2014 No Comments »

Beer brands spend $23m with Youtube

Big beer brands targeting the lucrative millennial market spent $23 million (£14.7m) on Youtube campaigns this year, a market report has revealed.

Tuesday, December 9th, 2014 No Comments »

Chivas promotes with glass droplets

Chivas Regal has enlisted the talents of a glassmaker for its latest campaign, creating 85 glass drops containing the flavours of its 18-year-old pour.

Tuesday, December 9th, 2014 No Comments »

Heritage: A brand’s secret weapon

How many brands are older than 50 years? Not many, but perhaps more than you think within the world of drinks.

Monday, December 8th, 2014 1 Comment »

Codorniu says: ‘we’re not Champagne’

Cava brand Codorniu has launched its latest global advertising campaign, seemingly in order to remind consumers that it isn’t Champagne.

Friday, December 5th, 2014 1 Comment »

Jacquart sponsors female talent

Champagne Jacquart is the official sponsor of the Cosmopolitan Ultimate Women Awards 2014, a star-studded event celebrating female success stories.

Tuesday, December 2nd, 2014 No Comments »

Stella Artois debuts Instagram ads

Stella Artois has become the first beer brand to target millennials by launching a series of sponsored adverts on photo sharing app Instagram.

Tuesday, December 2nd, 2014 No Comments »

Tarquin’s launches Face Time campaign

The “world’s first” gin marketing campaign using Face Time – Apple’s online video chat app – has been launched by Tarquin’s Gin.

Monday, December 1st, 2014 No Comments »

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