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Thursday 23 October 2014

Marketing

30 days of Riesling to hit HK

Wines of Germany’s “Riesling Weeks” is coming back to Hong Kong but this time will run for the whole of June.

Thursday, May 22nd, 2014 No Comments »

Gallo steps up UK Moscato drive

E&J Gallo is stepping up its push to replicate Moscato’s US success in the UK with the launch of a major new marketing campaign this month.

Tuesday, May 20th, 2014 No Comments »

Ruinart rosé marks 250th year with garden

A pop-up luxury rosé garden, complete with a personal sketch artist and apothecary, is to mark the 250th year of Champagne house Ruinart.

Friday, May 16th, 2014 No Comments »

Molson Coors in 500K pint glass giveaway

Molson Coors is to give away 500,000 free Carling pint glasses as part of a UK promotion spanning the summer.

Friday, May 16th, 2014 No Comments »

Carlos Brito, you’re being conned

It’s been three months since the SuperBowl, so how’s Bud Light’s much-hyped #UpForWhatever ad campaign doing?

Tuesday, May 13th, 2014 No Comments »

Book revisits ‘golden days’ of drinks trade

A book detailing the “golden days” of the drinks trade by marketing professional and industry veteran, Tim Ambler, has been released.

Friday, May 9th, 2014 No Comments »

‘Irresponsible’ Four Loko packaging banned

An alcoholic energy drink brand has been found in breach of alcohol marketing laws for “encouraging irresponsible consumption.”

Friday, February 28th, 2014 No Comments »

Why cute puppies don’t help

Budweiser are hoping the cuteness of a puppy can arrest a steady decline in sales.

Monday, February 17th, 2014 No Comments »

Drinks body launches sponsorship code

A host of UK drinks producers, venues and retailers have agreed to abide by a new code enforcing the promotion of responsible drinking.

Friday, January 31st, 2014 No Comments »

A case for unified marketing for France

Despite the efforts of French politicians, there may be light at the end of the tunnel for marketing French wines.

Tuesday, January 14th, 2014 No Comments »

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