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Thursday 5 March 2015

Marketing

Codorniu says: ‘we’re not Champagne’

Cava brand Codorniu has launched its latest global advertising campaign, seemingly in order to remind consumers that it isn’t Champagne.

Friday, December 5th, 2014 1 Comment »

Jacquart sponsors female talent

Champagne Jacquart is the official sponsor of the Cosmopolitan Ultimate Women Awards 2014, a star-studded event celebrating female success stories.

Tuesday, December 2nd, 2014 No Comments »

Stella Artois debuts Instagram ads

Stella Artois has become the first beer brand to target millennials by launching a series of sponsored adverts on photo sharing app Instagram.

Tuesday, December 2nd, 2014 No Comments »

Tarquin’s launches Face Time campaign

The “world’s first” gin marketing campaign using Face Time – Apple’s online video chat app – has been launched by Tarquin’s Gin.

Monday, December 1st, 2014 No Comments »

Tennis star joins Jacob’s Creek campaign

Jacob’s Creek has signed world number one tennis player Novak Djokovic as the subject of the wine brand’s new “Made By” film series.

Monday, December 1st, 2014 No Comments »

Maison Sichel signs deal with Amazon

Maison Sichel’s flagship brand, Sirius Red AOC Bordeaux, is now available to buy on Amazon.

Thursday, November 27th, 2014 No Comments »

Champagne Jacquart takes on London

Champagne Jacquart will launch its first UK media campaign across London next month with the help of city’s ubiquitous black cabs.

Wednesday, November 26th, 2014 1 Comment »

Kate Hudson launches ‘virtual’ wine

Kate Hudson and her Muse rocker fiancé Matt Bellamy have taken a novel approach to launching their latest wine by using the online game Farmville.

Wednesday, November 19th, 2014 1 Comment »

Marketing bullshit… #BigBeer’sStillBuyin’It

“Irritate! Irritate!! Irritate!!!” – is that the key to getting folks to buy your product?

Monday, November 17th, 2014 1 Comment »

Cockburn’s Port unveils Christmas campaign

Cockburn’s Port has unveiled its 2014 Christmas campaign taking cues from a cocktail recipe to encapsulate the importance of family at Christmas.

Friday, November 14th, 2014 No Comments »

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