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Wednesday 2 September 2015

Marketing

SABMiller CEO slams ‘lager lout’ ads

Beer brewer SABMiller’s CEO Alan Clarke has criticised the “insulting” tone of beer advertisements over the years for driving away female customers.

Thursday, May 14th, 2015 No Comments »

Top marketing campaigns of the month

The Grant’s Scotch ultimate weekend, rapper P Diddy’s millennial focus and Lanson’s polo push all feature in this month’s roundup of the marketing moves shaking up the industry.

Tuesday, May 12th, 2015 No Comments »

Bud Light was ensnared by a strategy, not a label

It wasn’t the date-rapey advice on one promotional label that caused the tsunami of bad press and online outrage.

Tuesday, May 12th, 2015 No Comments »

Cheap wine tastes better if you pay more

Duping your guests into believing a cheap wine tastes far better is a lot easier than you might think – simply lie about how expensive it is.

Thursday, April 30th, 2015 1 Comment »

Bud Light sorry for ‘rapey’ beer slogan

Bud Light has apologised after a slogan printed on hundreds of its bottles was lambasted for being “rapey” and encouraging irresponsible alcohol consumption.

Wednesday, April 29th, 2015 1 Comment »

Kumala offers ‘wind-down’ time

South African wine brand Kumala has launched a major consumer competition in the UK, offering the chance to win one of 10,000 “wind-down” prizes, from spa breaks to wine.

Wednesday, April 29th, 2015 No Comments »

Wine should be sold as ‘an emotional experience’

Wineries are marketing their products in the wrong way and should instead be selling consumers “an emotional experience” according to a leading Languedoc producer.

Tuesday, April 28th, 2015 3 Comments »

Pol Roger unveils Defender project

Pol Roger will today show off the result of a two-year project with Jaguar Land Rover and Holland & Holland to create a bespoke mobile pop-up bar.

Thursday, April 16th, 2015 No Comments »

Trendsetting Bacardi appoints VP of fashion

By appointing a VP of fashion Bacardi has formalised the industry’s affair with the fashion industry, writes Spiros Malandrakis, senior drinks analyst at Euromonitor.

Wednesday, April 15th, 2015 No Comments »

P Diddy takes aim at ‘fast-paced’ millennials

Diageo and US rapper P Diddy have launched a “next level” marketing campaign for Deleón Tequila aimed at a generation of consumers with a “short attention span”.

Tuesday, April 14th, 2015 No Comments »

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