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Monday 25 July 2016 loc: GB

Marketing

Pimm’s appoints Judy Murray as its ‘CFO’

Drinks brand Pimm’s has appointed Judy Murray, the mother of Wimbledon hopeful Andy Murray, as its CFO – ‘chief foliage officer’.

Monday, June 27th, 2016 No Comments »

Cono Sur unveils limited edition Tour de France labels

Chile’s Cono Sur has launched a series of limited edition labels for its Bicicleta range to celebrate its ongoing partnership with the Tour de France.

Wednesday, June 15th, 2016 1 Comment »

Cobra unveils beer glass ‘made of science’

Cobra has unveiled a new smooth pour beer glass “made of science” that it believes to be an “industry defining” innovation in glassware.

Wednesday, June 15th, 2016 2 Comments »

F1 Heineken tie-up sparks alcohol ad row

Dutch brewer Heineken has become a global partner to Formula One, sparking renewed calls to ban alcohol advertising at sporting events from European lobbyists.

Tuesday, June 14th, 2016 No Comments »

Lanson prepared to pour at Wimbledon

Lanson is set to take part in its 39th partnership year with Wimbledon, launching its now trademark neoprene-jacketed bottles to mark the occasion.

Wednesday, June 8th, 2016 No Comments »

Champagne house declares first global Moët day

Moët & Chandon is inviting Champagne enthusiasts to celebrate its fizz on what it has declared to be the first Global Moët Day – 11 June.

Wednesday, June 8th, 2016 No Comments »

Chandon takes F1 car on UK tour

Argentine sparkling wine brand Chandon is to take a McLaren Honda Formula 1 car on a mini-UK tour, making ‘pitstops’ at four Majestic stores.

Wednesday, June 8th, 2016 No Comments »

Starbucks partner with beer maker to produce non-alcoholic tea

American coffee giants Starbucks have teamed up with beer maker Anheuser-Busch to produce a bottled version of the former’s Teavana Tea.

Friday, June 3rd, 2016 No Comments »

Top 10 crowdfunded drinks projects

With crowdfunding becoming an increasingly powerful way for drinks companies to raise funds, we take a look at some of the best examples of crowdfunded drinks projects.

Thursday, May 26th, 2016 No Comments »

Trimbach: grand cru system now unavoidable

The grand cru classification system is an unavoidable element in the marketing of Alsace wines, Jean Trimbach, owner of Domaine Trimbach, says.

Monday, May 23rd, 2016 1 Comment »

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