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Tuesday 27 September 2016 loc: GB

Marketing

Naked Wine crowdfunds Simpson’s first English fizz

Simpson Wine Estate and Naked Wines has launched a crowdfunding exercise to develop an English sparkling wine brand that will be named by investors – but have already vetoed the name ‘Winey McWineface’.

Thursday, August 25th, 2016 3 Comments »

Selfridges take on new premium tonic range

Selfridges has listed Franklin & Sons’ range of premium tonic and mixers aimed at a “modern breed of discerning drinkers”.

Thursday, August 25th, 2016 No Comments »

Chandon makes festival debut at Number 6

Chandon is partnering with Festival No 6, the boutique music and arts festival in North Wales, in the first activation of its kind for the Argentine sparkling wine brand.

Monday, August 22nd, 2016 No Comments »

Beam Suntory partners with LA Galaxy

Beam Suntory has partnered with US soccer club LA Galaxy to become its official spirits partner as part of a multi-year deal that will see it open a Jim Beam bar inside the StubHub Center stadium.

Tuesday, August 16th, 2016 No Comments »

RAW gears up for NYC debut

Natural and artisan wine show RAW is gearing up for its debut in New York after tickets went on sale this week.

Monday, August 8th, 2016 No Comments »

Lidl broadens focus on regional France

Lidl has introduced its broadest Cellar of French wines, which is the first to be largely chosen by its consultant MW team.

Wednesday, August 3rd, 2016 No Comments »

Bud Light unveils NFL can designs

Bud Light has unveiled new limited edition packaging designs featuring the National Football league teams it sponsors.

Tuesday, August 2nd, 2016 1 Comment »

Bring a McGuigan ad rolled out in the UK

Having trialled the advert in cinemas and on the radio, Australian wine brand McGuigan is rolling out its latest tongue-in-cheek ad across the UK.

Friday, July 29th, 2016 No Comments »

Veuve Clicquot launches HK campaign

The Champagne house will host travel-themed street parties throughout Hong Kong in August in homage to Madame Clicquot’s wish for her Champagne to be enjoyed “from New York to St Petersburg.”

Friday, July 29th, 2016 No Comments »

Trivento goes for BBQ market with on-pack promo

Trivento is rolling out a new on-pack promotion to capitalise on the UK barbecue season.

Thursday, July 28th, 2016 No Comments »

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