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Friday 2 December 2016 loc: GB

Marketing

Sandeman revamps tawny Port range

Sandeman is rolling out new clear bottles for its tawny Port range in the first step to boost the ‘under-appreciated’ category and get people drinking Port outside its traditional post-dinner and Christmas slots.

Thursday, November 10th, 2016 No Comments »

Man hitch-hikes 5,000 miles using beer as currency

A veteran hitch-hiker has thumbed his way from Edinburgh to India – a journey of more than 5,000 miles – using only cans of beer as currency.

Wednesday, November 9th, 2016 No Comments »

Innis & Gunn smashes £1m crowdfunding target

Scottish brewery Innis & Gunn has smashed its £1 million crowd-funding target in three days, as it eyes up new bars across the UK and US.

Tuesday, November 8th, 2016 No Comments »

Treasury relaunches wine ‘for women’

Australian wine giant Treasury Wine Estates is relaunching an ex-Diageo wine brand made by and aimed at women.

Tuesday, November 8th, 2016 No Comments »

Coravin launches ‘Stop screwing around’ advertising campaign

Coravin has launched its first ever advertising campaign in the UK – with the strapline ‘Stop screwing around’.

Monday, November 7th, 2016 No Comments »

Bollinger renews partnership with England Rugby

The Rugby Football Union has renewed its partnership with Champagne Bollinger, which will continue as the official Champagne of England Rugby for another four years.

Friday, November 4th, 2016 No Comments »

How drinks brands are swaying public opinion on politics

Consumers are no longer sitting on the fence when it comes to their purchases. They realise they have the power to incite change and are demanding the same from the brands they buy, who need to take note, says Will Rowe, CEO of audience insight agency Protein.

Friday, November 4th, 2016 No Comments »

Laithwaite’s hosts wine tasting in the dark

Laithwaite’s Wine is preparing to host its first ever ‘Tasting in the Dark’, testing consumers’ tasting prowess when deprived of one of their primary senses.

Wednesday, November 2nd, 2016 No Comments »

Hatch Mansfield trials premium wines on tap

Hatch Mansfield is trialling premium wines on tap, which is says has potential to boost the engagement of millenial consumers with the wine category.

Wednesday, November 2nd, 2016 No Comments »

Chile overtakes Spain and South Africa in UK off-trade

Chile has leap-frogged South Africa and Spain to take its place in the top five countries of origin by value on the UK off-trade market.

Monday, October 31st, 2016 No Comments »

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