Formula One stars took part in a major anti-drink driving campaign spearheaded by whisky brand Johnnie Walker during the weekend’s British Grand Prix.
Chilean wine producer Santa Rita Estates is spending €500,000 on a new marketing campaign in Ireland in a bid to build on its success in the country.
Hardys has unveiled a new £4 million consumer marketing campaign to tie in with the Australian wine brand’s sponsorship of the English cricket team.
Danish brewer Carlsberg has launched a new range of men’s grooming products designed to harness the nourishing power of beer.
William Grant & Sons has announced the appointment of a new chief marketing officer, Philip Gladman, formerly a longstanding employee of rival company Diageo.
The Pimm’s Cider Cup has been the most successfully launched cider innovation in the UK over the last 12 months, parent-company Diageo has claimed.
This month’s marketing roundup sees drinks brands go to any length to get themselves noticed, including giving away shoes and getting down and dirty with “Tough Mudders”.
Scotch brand The Macallan has opened its doors to consumers at The Macallan Residence, the first UK event of its kind for the single malt whisky.
Off-licence chain Bargain Booze is fighting back against discount supermarkets with an advertising campaign that takes aim at Aldi.
Bacardi’s chief marketing officer has quit the company after only six months in the role.
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