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Friday 4 September 2015

Marketing

Top new product launches

A seaside gin distilled in Edinburgh, a rare, cask-aged 1965 Port and an organic sparkler from Chile’s Limarí Valley are among this month’s top new product releases.

Friday, July 17th, 2015 2 Comments »

d’Arenberg settles lawsuit against brewer

Australian brewer Feral has agreed to alter the label of its Sly Fox ale following a long-running trademark battle with winemaker d’Arenberg.

Tuesday, July 14th, 2015 No Comments »

Pol Roger marks eventing tie-in

Champagne Pol Roger has introduced a limited edition gift box in the UK to celebrate its support for two major international equestrian events this year.

Tuesday, July 14th, 2015 No Comments »

Kilchoman bolsters Islay barley supply

Kilchoman Distillery has extended its Islay roots with the acquisition of the farm on which the distillery is based, whose barley supply will allow the Scotch whisky producer to step up production.

Monday, July 13th, 2015 No Comments »

Taittinger backs UK acting talent

Champagne Taittinger has further strengthened its artistic links with the announcement that it will sponsor the Royal Academy of Dramatic Art (RADA) over the coming year.

Wednesday, July 8th, 2015 No Comments »

Diageo fights Smirnoff vodka ad ban

Diageo’s Smirnoff vodka is fighting a decision to ban an advert was deemed to inappropriately imply that a successful night out depended on alcohol.

Wednesday, July 8th, 2015 No Comments »

Yealands creates virtual tours

New Zealand producer Yealands Family Wines has launched a new digital platform to spread its sustainability message worldwide.

Tuesday, July 7th, 2015 No Comments »

F1 drivers back anti-drink driving push

Formula One stars took part in a major anti-drink driving campaign spearheaded by whisky brand Johnnie Walker during the weekend’s British Grand Prix.

Monday, July 6th, 2015 No Comments »

Santa Rita launching new Irish campaign

Chilean wine producer Santa Rita Estates is spending €500,000 on a new marketing campaign in Ireland in a bid to build on its success in the country.

Wednesday, July 1st, 2015 No Comments »

Hardys invests £4m in summer of cricket

Hardys has unveiled a new £4 million consumer marketing campaign to tie in with the Australian wine brand’s sponsorship of the English cricket team.

Tuesday, June 30th, 2015 No Comments »

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