Crabbie’s takes over sponsorship of the Grand National in a move that sees the historic UK horse race’s prize break the £1 million barrier.
Russian Standard Vodka is launching a “sea change” in its marketing strategy with a major presence at several UK music festivals this summer.
The shortlist for The Drinks Business Awards 2013 has been announced following judging last week.
Brands use pop-ups to showcase what they have to offer; so which have been London’s best of late?
Spitfire Ale has announced a new partnership with comedy duo Alexander Armstrong and Ben Miller in the guise of their popular RAF airmen characters.
ViniPortugal is using strong recent growth figures as a springboard to shift its UK focus towards strengthening consumer awareness of its wines.
Signing Sherry barrels, Spice Girls Champagne cocktails, skinny vodka Mojitos, aperitivo hour and Lady Gaga, it’s been a busy week in the drinks industry…
Here at db towers, we’ve noticed a decidedly raunchy theme with a number of 2013 calendars from various companies in the drinks industry.
Tennis icon Roger Federer has become a brand ambassador for Moët & Chandon.
Campari has unveiled the images for its 2013 calendar featuring Spanish actress Penelope Cruz captured by Paris-based fashion photographer, Kristian Schuller.
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