Joanna Davies, CEO at drink, part of the ZAK Media Group, counts down her top 10 tips for successful drinks marketing.
Dilemma: If several brands take the same route to achieving “special” then they have not achieved differentiation.
Man’s best friend is the latest consumer to be swept into the craft beer boom with the launch of a beer aimed squarely at the canine market.
A plastic, vacuum-sealed beer bag carrier held together with velcro has won the praise of judges at an international design competition.
A host of drinks categories launched an array of products this month – from an exclusive Drambuie gift set to a 150-year-old Port.
A decision to ban a series of Kronenbourg adverts in the UK over claims it falsely implied its brewing and hop production took place in France has been reversed.
Wines of Germany’s “Riesling Weeks” is coming back to Hong Kong but this time will run for the whole of June.
E&J Gallo is stepping up its push to replicate Moscato’s US success in the UK with the launch of a major new marketing campaign this month.
A pop-up luxury rosé garden, complete with a personal sketch artist and apothecary, is to mark the 250th year of Champagne house Ruinart.
Molson Coors is to give away 500,000 free Carling pint glasses as part of a UK promotion spanning the summer.
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