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Sunday 7 February 2016

Marketing

Top misunderstood wine terms revealed

A survey has revealed the 10 wine terms that customers are least likely to understand when deciding what wines to buy.

Tuesday, December 15th, 2015 2 Comments »

Poliakov launches interactive game

Don’t you hate it went you’re trying to enjoy a nice glass of vodka and ice monsters attack you? Well now you can fight back with Poliakov vodka.

Thursday, December 10th, 2015 No Comments »

Patrón lightens up with Selfridges display

Patrón Tequila has opened a 1,000-lightbulb Christmas window display in Selfridges, London.

Tuesday, December 8th, 2015 No Comments »

Codorníu launches global campaign

Over 420 million people worldwide are set to be reached by Codorníu’s new ad campaign, launched today.

Tuesday, December 8th, 2015 No Comments »

Beer brand wishes London a Hoppy Christmas

Thirsty Londoners have flocked to a 27ft beer-baubled Christmas tree for free beer as part of a brand marketing stunt.

Monday, December 7th, 2015 No Comments »

Accolade’s Anakena brand to sponsor British tennis

Accolade Wines has signed a new sponsorship deal with the Lawn Tennis Association as it looks to promote its new Chilean wine brand, Anakena.

Monday, December 7th, 2015 No Comments »

Ruinart puts Chardonnay in the spotlight

Champagne house Ruinart is “shining a light” on Chardonnay next year with the launch of a new consumer tasting initiative.

Friday, December 4th, 2015 1 Comment »

AB InBev extends NBA sponsorship

Anheuser-Busch has extended its sponsorship deal with the NBA for a further four years, maintaining its dominance of the sport having first entered into a partnership in 1998.

Wednesday, December 2nd, 2015 No Comments »

Oddbins reveals Christmas fox campaign

UK drinks retailer Oddbins will be holding auctions for the chance to win stuffed fox toys and wine tastings hosted by celebrities as part of its Christmas campaign, the drinks business can reveal.

Monday, November 9th, 2015 1 Comment »

Casillero in second ‘Wine legend’ campaign

Chilean wine brand Casillero del Diablo has announced the latest instalment of its ‘Wine Legend’ campaign, which is set to launch in the UK in mid-December.

Monday, November 9th, 2015 No Comments »

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