A town has been painted blue and rebranded “Whatever, USA” as part of an elaborate marketing campaign for Budweiser Light.
Rum giant Bacardi has released a graphic novel looking back at the history of the brand, focussing on the turbulent life of the son of its founder.
No brand needs a sales punch more than America’s #1 beer. Bud Light’s numbers have been heading in a southerly direction for some time.
Alcohol companies could be prevented from signing sponsorship deals with Formula One race teams, if a campaign by a road safety lobby is successful.
The packaging of a colourfully named range of beers including Cat’s Piss, Arse Liquor, Puke and Shitfaced have been banned in the UK following complaints.
Casillero del Diablo has announced the launch of a tour bus campaign to promote the brand in the UK.
As part of a global sponsorship deal, Budweiser will continue to be the official beer served at NFL American football matches at Wembley in London.
The House of Ruinart has collaborated with Brown’s Hotel in Mayfair to create the Brown’s Ruinart Rosé 250th Anniversary afternoon tea.
A 124-year old poem about a mysterious beer brewed by an ancient tribe has been transformed into a graphic novel for a 2014 Comic-Con convention.
Former England footballer, Michael Owen, has signed a three-year contract to become the global ambassador of Scotch whisky brand Spey.
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