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Wednesday 2 September 2015

Marketing

Fuller’s offers to fill up punters’ pints

British beer producer Fuller’s is offering to top-up tweeters’ empty pints as it launches a new social media campaign.

Friday, November 7th, 2014 No Comments »

SABMiller to apply coffee marketing

Brewer SABMiller is looking to apply to its beer range a similar marketing strategy as coffee in the hope of shaking off the “guys watching sport” image.

Tuesday, October 7th, 2014 2 Comments »

Beer labels show colour of brew inside

A Spanish designer has come up with an innovative way to package beer, with its label simply depicting the colour of the brew inside.

Friday, September 19th, 2014 No Comments »

Ad mogul gives cutting critique of wine trade

The wine industry is “peculiar, fragmented, confusing and impenetrable” and lacks innovation, according to one of the UK’s foremost figures in advertising.

Thursday, September 18th, 2014 8 Comments »

Winery shows faith in synthetic closure

A US wine brand is so confident in closure manufacturer Nomacorc’s Select Series product it is offering a “100% Money Back Guarantee”.

Thursday, September 18th, 2014 No Comments »

Prosecco out-marketing Champagne

One of Champagne’s most established producers has warned that if the region doesn’t get its act together it could soon fall behind Prosecco.

Thursday, September 18th, 2014 No Comments »

Jago takes on beer and spirits at Tesco

Tesco’s Dan Jago has given the additional responsibility of beer and spirits, broadening his role as the group’s director of wine.

Friday, September 12th, 2014 No Comments »

Thatchers cider makes move on US

Scottish brewer Innis & Gunn has signed a three-year deal with Thatchers to distribute its Somerset cider stateside.

Friday, September 12th, 2014 1 Comment »

Paint tin wine sparks legal action

A wine producer has launched legal action against an advertising firm, claiming trademark infringement on a product which dispenses wine from paint tins.

Thursday, September 11th, 2014 1 Comment »

Beer image needs revamp, says Lion boss

The boss of one of Australia’s biggest brewers has said beer needs to reinvent itself adding that brewers could benefit from the example set by winemakers.

Wednesday, September 10th, 2014 No Comments »

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