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Sunday 3 May 2015

Marketing

Ruinart rosé marks 250th year with garden

A pop-up luxury rosé garden, complete with a personal sketch artist and apothecary, is to mark the 250th year of Champagne house Ruinart.

Friday, May 16th, 2014 No Comments »

Molson Coors in 500K pint glass giveaway

Molson Coors is to give away 500,000 free Carling pint glasses as part of a UK promotion spanning the summer.

Friday, May 16th, 2014 No Comments »

Carlos Brito, you’re being conned

It’s been three months since the SuperBowl, so how’s Bud Light’s much-hyped #UpForWhatever ad campaign doing?

Tuesday, May 13th, 2014 No Comments »

Book revisits ‘golden days’ of drinks trade

A book detailing the “golden days” of the drinks trade by marketing professional and industry veteran, Tim Ambler, has been released.

Friday, May 9th, 2014 No Comments »

‘Irresponsible’ Four Loko packaging banned

An alcoholic energy drink brand has been found in breach of alcohol marketing laws for “encouraging irresponsible consumption.”

Friday, February 28th, 2014 No Comments »

Why cute puppies don’t help

Budweiser are hoping the cuteness of a puppy can arrest a steady decline in sales.

Monday, February 17th, 2014 No Comments »

Drinks body launches sponsorship code

A host of UK drinks producers, venues and retailers have agreed to abide by a new code enforcing the promotion of responsible drinking.

Friday, January 31st, 2014 No Comments »

A case for unified marketing for France

Despite the efforts of French politicians, there may be light at the end of the tunnel for marketing French wines.

Tuesday, January 14th, 2014 No Comments »

Top 10 new products in October

From a new craft gin to a wine inspired by a best-selling book and a Champagne with an artist’s touch, here are some of the new products launched last month.

Friday, November 1st, 2013 3 Comments »

Millennials changing face of wine industry

Millennials are drinking more wine than previous generations of young consumers, which is forcing the wine industry to rethink its marketing approach.

Thursday, October 10th, 2013 No Comments »

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