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Monday 28 July 2014

Marketing

Budweiser rolls out FA Cup pint cans

Budweiser has designed limited edition FA Cup pint cans to mark its sponsorship of the world famous English football competition.

Wednesday, November 9th, 2011 No Comments »

Sailor Jerry launches Christmas gift packs

Sailor Jerry has launched a limited edition gift pack in the run up to Christmas that aims to capitalise on golden rum’s popularity.

Tuesday, November 8th, 2011 No Comments »

Naomi Watts becomes face of Jacob’s Creek

Known for her roles in King Kong and Mulholland Drive, the actress will front the Australian brand’s Cool Harvest range.

Thursday, November 3rd, 2011 1 Comment »

Cabvision offers ads on the go

Cabvision is offering drinks companies a whole new advertising medium through which to target discerning consumers.

Wednesday, November 2nd, 2011 No Comments »

It’s a Crabbie’s Christmas

Crabbie’s Alcoholic Ginger Beer is to sponsor the Christmas schedule on UK television network ITV.

Wednesday, November 2nd, 2011 No Comments »

C&B aims for Chinese translation

Corney & Barrow is attempting to translate its name into Chinese following the success of its Hong Kong operation.

Thursday, October 27th, 2011 No Comments »

Dom Joly pairs up with CIVB

The Conseil Interprofessionnel du Vin de Bordeaux (CIVB) has teamed up with comedian Dom Joly to produce a series of short, fun videos.

Wednesday, October 26th, 2011 No Comments »

Australian wines being passed off as Chinese

Australian wines are being passed off as local products in China.

Monday, October 24th, 2011 3 Comments »

Wine’s obsession with reality

Wine brands need to focus on framing consumers’ perceptions of wine, writes Jonathan Cahill.

Wednesday, October 19th, 2011 1 Comment »

Alcohol to be brought within Change4Life campaign

The new “Change4Life Three Year Social Marketing Strategy” includes commitments to new alcohol messages.

Tuesday, October 18th, 2011 No Comments »

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