E&J Gallo has unleashed a multi-million pound assault on the Millennial generation with three major UK product launches, including a new vodka brand.
Diageo has deployed cutting edge technology to create a “smart bottle”, allowing it to monitor a product’s movement and when it is opened, as well as send personalised messages to the consumer.
E&J Gallo Winery is inviting customers to have their Twitter activity assessed by a psychoanalyst as part of a campaign for its Apothic Red brand.
Cornish brewer Sharp’s has launched its latest UK campaign, which will allow its fans to win “adventures” with sporting figures.
Alcohol brands in the UK on-trade must play by this set of rules to stand out and win with drinkers, according to Sean Kelly, on-trade specialist at marketing agency Space.
Pol Roger has announced a major new sponsorship as official Champagne partner of the FEI European Eventing Championships 2015 at Blair Castle.
Cîroc Vodka has been named as the official vodka of the Grammy Awards after it signed a “multi-year” partnership with the music event.
Campaigners’ calls for a “phased ban on alcohol advertising and sponsorship” to protect children are “weak and misleading”, according to The Portman Group.
A marketing lecturer has developed a piece of technology that can track the decisions of pub goers, helping to determine the most effective pump clips.
Louis Roederer has been confirmed as official Champagne partner to Cowdray Park Polo Club.
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