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Sunday 1 February 2015

Marketing

Van Damme is back in Coors Light ads

Molson Coors is to launch the next instalment of its cult Coors Light ads starring Jean Claude Van Damme, as part of a £6m integrated campaign.

Thursday, July 12th, 2012 1 Comment »

Cellarhand site connects flying winemakers

A new website is aiming to provide a forum connecting wineries with those looking to work a vintage.

Friday, July 6th, 2012 No Comments »

Armit unfurls new image

Armit has unveiled a new company logo, aiming to refresh the wine merchant’s “contemporary and professional” image.

Wednesday, July 4th, 2012 No Comments »

Online alcohol sales “needs stricter rules”

Selling alcohol online needs more stringent checks claims a leading identity management group.

Monday, June 25th, 2012 4 Comments »

New Carling packaging after £6.3 million investment

Molson Coors has invested £6.3 million in new state-of-the-art packaging technology, a move that will see Carling packaged in film instead of cardboard.

Tuesday, June 19th, 2012 No Comments »

Warsteiner tees up UK market

German beer brand Warsteiner is hoping its sponsorship of the European Golf Tour will help it seize a “big chance” in the UK beer market.

Tuesday, June 12th, 2012 No Comments »

Call for ban on TV alcohol adverts

A joint submission has called for the end to alcohol sponsorship of sporting events and better regulation of TV alcohol adverts to protect children from alcohol marketing.

Monday, June 11th, 2012 2 Comments »

Sharpham wins “best wine to accompany South Devon crab”

Sharpham wine has won the “best wine to accompany South Devon Crab” from judges during English Wine Week.

Monday, June 11th, 2012 No Comments »

Phipps wins big at db Awards 2012

Phipps PR was one of the big winners at The Drinks Business Awards 2012, taking the prize for Best PR Company in year which also saw the firm win Best Trade Campaign.

Thursday, June 7th, 2012 No Comments »

Double glory for Gallo

E&J Gallo Winery celebrated a double success at The Drinks Business Awards 2012, adding Best Consumer Campaign to its prize for Best Launch.

Thursday, May 31st, 2012 No Comments »

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