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Monday 3 August 2015

Marketing

Thatchers cider makes move on US

Scottish brewer Innis & Gunn has signed a three-year deal with Thatchers to distribute its Somerset cider stateside.

Friday, September 12th, 2014 1 Comment »

Paint tin wine sparks legal action

A wine producer has launched legal action against an advertising firm, claiming trademark infringement on a product which dispenses wine from paint tins.

Thursday, September 11th, 2014 1 Comment »

Beer image needs revamp, says Lion boss

The boss of one of Australia’s biggest brewers has said beer needs to reinvent itself adding that brewers could benefit from the example set by winemakers.

Wednesday, September 10th, 2014 No Comments »

Simpsons’ Duff beer banned down under

Woolworths Liquor Group has been forced to pull cans of its “Duff” beer off Australian shelves just months after it was launched.

Friday, September 5th, 2014 No Comments »

A new frontier for custom wine labels

A wine group has taken wine and art to the next level employing the talents of an expressionist painter to create a series of unique wine bottles.

Friday, September 5th, 2014 No Comments »

Town painted blue for Bud Light campaign

A town has been painted blue and rebranded “Whatever, USA” as part of an elaborate marketing campaign for Budweiser Light.

Friday, September 5th, 2014 No Comments »

Bacardi releases biographical comic

Rum giant Bacardi has released a graphic novel looking back at the history of the brand, focussing on the turbulent life of the son of its founder.

Thursday, August 14th, 2014 No Comments »

Will wackiness spark Bud Light’s turnaround?

No brand needs a sales punch more than America’s #1 beer. Bud Light’s numbers have been heading in a southerly direction for some time.

Thursday, August 14th, 2014 No Comments »

F1 could face alcohol sponsorship ban

Alcohol companies could be prevented from signing sponsorship deals with Formula One race teams, if a campaign by a road safety lobby is successful.

Thursday, July 17th, 2014 No Comments »

Tongue-in-cheek beer packaging banned

The packaging of a colourfully named range of beers including Cat’s Piss, Arse Liquor, Puke and Shitfaced have been banned in the UK following complaints.

Wednesday, July 16th, 2014 No Comments »

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