A pop-up luxury rosé garden, complete with a personal sketch artist and apothecary, is to mark the 250th year of Champagne house Ruinart.
Molson Coors is to give away 500,000 free Carling pint glasses as part of a UK promotion spanning the summer.
It’s been three months since the SuperBowl, so how’s Bud Light’s much-hyped #UpForWhatever ad campaign doing?
A book detailing the “golden days” of the drinks trade by marketing professional and industry veteran, Tim Ambler, has been released.
An alcoholic energy drink brand has been found in breach of alcohol marketing laws for “encouraging irresponsible consumption.”
Budweiser are hoping the cuteness of a puppy can arrest a steady decline in sales.
A host of UK drinks producers, venues and retailers have agreed to abide by a new code enforcing the promotion of responsible drinking.
Despite the efforts of French politicians, there may be light at the end of the tunnel for marketing French wines.
From a new craft gin to a wine inspired by a best-selling book and a Champagne with an artist’s touch, here are some of the new products launched last month.
Millennials are drinking more wine than previous generations of young consumers, which is forcing the wine industry to rethink its marketing approach.
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