Budweiser has designed limited edition FA Cup pint cans to mark its sponsorship of the world famous English football competition.
Sailor Jerry has launched a limited edition gift pack in the run up to Christmas that aims to capitalise on golden rum’s popularity.
Known for her roles in King Kong and Mulholland Drive, the actress will front the Australian brand’s Cool Harvest range.
Cabvision is offering drinks companies a whole new advertising medium through which to target discerning consumers.
Crabbie’s Alcoholic Ginger Beer is to sponsor the Christmas schedule on UK television network ITV.
Corney & Barrow is attempting to translate its name into Chinese following the success of its Hong Kong operation.
The Conseil Interprofessionnel du Vin de Bordeaux (CIVB) has teamed up with comedian Dom Joly to produce a series of short, fun videos.
Australian wines are being passed off as local products in China.
Wine brands need to focus on framing consumers’ perceptions of wine, writes Jonathan Cahill.
The new “Change4Life Three Year Social Marketing Strategy” includes commitments to new alcohol messages.
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