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Sunday 25 September 2016 loc: GB

Marketing

Beer brand wishes London a Hoppy Christmas

Thirsty Londoners have flocked to a 27ft beer-baubled Christmas tree for free beer as part of a brand marketing stunt.

Monday, December 7th, 2015 No Comments »

Accolade’s Anakena brand to sponsor British tennis

Accolade Wines has signed a new sponsorship deal with the Lawn Tennis Association as it looks to promote its new Chilean wine brand, Anakena.

Monday, December 7th, 2015 No Comments »

Ruinart puts Chardonnay in the spotlight

Champagne house Ruinart is “shining a light” on Chardonnay next year with the launch of a new consumer tasting initiative.

Friday, December 4th, 2015 1 Comment »

AB InBev extends NBA sponsorship

Anheuser-Busch has extended its sponsorship deal with the NBA for a further four years, maintaining its dominance of the sport having first entered into a partnership in 1998.

Wednesday, December 2nd, 2015 No Comments »

Oddbins reveals Christmas fox campaign

UK drinks retailer Oddbins will be holding auctions for the chance to win stuffed fox toys and wine tastings hosted by celebrities as part of its Christmas campaign, the drinks business can reveal.

Monday, November 9th, 2015 1 Comment »

Casillero in second ‘Wine legend’ campaign

Chilean wine brand Casillero del Diablo has announced the latest instalment of its ‘Wine Legend’ campaign, which is set to launch in the UK in mid-December.

Monday, November 9th, 2015 No Comments »

Top 10 tips for marketing to millennials

As drinks producers fight tooth-and-nail to attract the elusive yet valuable millennial consumer, here are 10 tips that brand builders would be wise to take on-board.

Monday, November 9th, 2015 1 Comment »

Rhône Valley charms China consumers

Inter-Rhône is “rolling out the red carpet” with colourful mass media campaigns in a bid to win over China’s younger generation of drinkers.

Friday, November 6th, 2015 No Comments »

Zind-Humbrecht signs up with Gonzalez Byass UK

Alsace winery Domaine Zind-Humbrecht is aiming to drive its UK sales with the appointment of Gonzalez Byass as its exclusive UK distributor.

Thursday, November 5th, 2015 No Comments »

Top 10 marketing campaigns

This month’s marketing campaign’s saw the drinks trade channel its cultured side, with opera, fine art and twice Academy Award nominee Jeremy Renner featuring.

Wednesday, November 4th, 2015 1 Comment »

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