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Friday 19 September 2014

Marketing

Jacob’s Creek serves up Agassi deal

Jacob’s Creek has signed a three-year deal with tennis legend Andre Agassi as the Australian wine brand seeks to reinforce its connections with the sport.

Thursday, January 5th, 2012 1 Comment »

ASA bans Naked Wines ad

The Advertising Standards Authority (ASA) has banned an advert on Naked Wines’ website for being potentially misleading following a complaint.

Wednesday, January 4th, 2012 67 Comments »

QR codes catch on with grands crus

Château Brown has become the latest Bordeaux estate to introduce a Quick Response code to its labels.

Tuesday, January 3rd, 2012 No Comments »

BIVB cancels UK 2012 tasting

The Bureau Interprofessionnel des Vins de Bourgogne (BIVB) has cancelled its generic UK trade tasting for 2012.

Wednesday, December 21st, 2011 No Comments »

Guinness grabs African ticket

Guinness is ramping up its efforts to become the biggest beer brand by value in Africa with the launch of a continent-wide advertising campaign.

Tuesday, December 20th, 2011 No Comments »

Minister backs BBPA unit scheme

UK public health minister Anne Milton MP has backed a unit-awareness campaign in the on-trade.

Monday, December 19th, 2011 No Comments »

Wine Innovation results released

We’ve announced the results of the Innovation Masters, including awards for packaging and winemaking

Friday, December 16th, 2011 No Comments »

Alesha Dixon’s First Cape deal to end

First Cape has confirmed that Alesha Dixon’s current contract as brand ambassador for its low-alcohol Café Collection range expires at the end of the year.

Wednesday, December 14th, 2011 No Comments »

McGuigan makes life easier for shoppers

McGuigan Wine this month re-launches its McGuigan Classic range in the UK with new labels designed to make the supermarket wine aisle easier to navigate.

Thursday, December 1st, 2011 No Comments »

Pernod Ricard launches drink drive campaign

Pernod Ricard UK has once again paired up with the Automobile Association (AA) to urge drivers to “accept responsibility” for drink driving.

Wednesday, November 30th, 2011 No Comments »

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