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Friday 26 August 2016 loc: US

Marketing

‘Taste the bush’ wine ad banned

A provocative advertisement for Australian wine which uses the catchline “You can almost taste the bush” has been banned by the Advertising Standards Authority (ASA).

Wednesday, November 4th, 2015 3 Comments »

A checklist for the new Bud Light, Coors Light and Heineken ads

Three of the country’s biggest beers will soon unveil new ads created by agencies with no history on the brand. That’s a lot of inexperience!

Thursday, October 29th, 2015 No Comments »

Beer brand invention turns weather into music

Tasmanian beer brand James Boag has unveiled a groundbreaking instrument that turns live environmental and meteorological readings into music.

Tuesday, October 20th, 2015 No Comments »

Morrisons spends £10m on remerchandising BWS

Morrisons has spent nearly £10m on remerchandising its BWS fixtures by country, after ditching its innovative Taste Test segmentation.

Friday, October 16th, 2015 No Comments »

Distell marks ‘step change’ with new packaging

Distell has launched new packaging for its Nederburg wine brand as part of a wider “step change” that will see it push for further growth in international markets.

Friday, October 16th, 2015 No Comments »

Wine Society to launch online community

The Wine Society is set to launch an online wine community as part of an ongoing boost to its digital services.

Thursday, October 15th, 2015 No Comments »

Dewar’s whisky embraces virtual reality

Dewar’s is using virtual reality to bring the whisky-making process to life as part of a campaign to mark the launch of its Scratched Cask expression.

Wednesday, October 14th, 2015 No Comments »

Top 10 marketing campaigns of the month

Music is in the air in the drinks trade, as we see symphony tie-ups for two wine producers and a global beer brand sponsoring a UK-wide musical tour.

Wednesday, October 14th, 2015 1 Comment »

What can vodka do to revive its flagging fortunes?

Vodka is waiting impatiently backstage for its star turn, but gin and Bourbon are hogging the limelight. What could vodka brands do to turn around global sales? asks Tony Enoch.

Tuesday, October 13th, 2015 No Comments »

Stongbow ad banned by ASA

An advert for Heineken’s Strongbow has been banned for suggesting that alcohol is “more important than personal relationships.”

Wednesday, October 7th, 2015 No Comments »

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