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Saturday 30 July 2016 loc: GB

Marketing

Top 10 marketing campaigns of the month

Music is in the air in the drinks trade, as we see symphony tie-ups for two wine producers and a global beer brand sponsoring a UK-wide musical tour.

Wednesday, October 14th, 2015 1 Comment »

What can vodka do to revive its flagging fortunes?

Vodka is waiting impatiently backstage for its star turn, but gin and Bourbon are hogging the limelight. What could vodka brands do to turn around global sales? asks Tony Enoch.

Tuesday, October 13th, 2015 No Comments »

Stongbow ad banned by ASA

An advert for Heineken’s Strongbow has been banned for suggesting that alcohol is “more important than personal relationships.”

Wednesday, October 7th, 2015 No Comments »

Chandon signs on as McLaren sponsor

Chandon has become the official partner of the McLaren Honda Formula 1 team, strengthening its efforts to further infiltrate the UK market.

Thursday, October 1st, 2015 No Comments »

New wine ad urges: ‘Bring a McGuigan’

Australian wine brand McGuigan has launched a humorous advertising campaign in the UK and Ireland which encourages consumers to “Bring a McGuigan”.

Thursday, October 1st, 2015 No Comments »

10 ways to turn drinks advertising into engagement

Mark Boyd, founding partner of creative marketing agency Gravity Road, reveals his tips on how to stop advertising and start engaging with your consumer base.

Wednesday, September 30th, 2015 No Comments »

Cockburn’s given 200th birthday makeover

Cockburn’s Port will be appearing in limited edition coloured tins in the UK from November as part of the brand’s bicentenary this year.

Wednesday, September 16th, 2015 2 Comments »

Top 10 marketing campaigns: September

Among a raft of sporting tie-ups, social media strategies take centre stage, as we round up the biggest drinks campaigns of the past month.

Monday, September 14th, 2015 No Comments »

Concha set for rugby fever and ‘Hallowine’

As Concha y Toro reaps the rewards of its brands’ high profile sponsorship activity in the UK, the group has outlined plans to build on this momentum.

Friday, September 11th, 2015 No Comments »

Students set up pop-up bar on Ben Nevis

A group of students set up a pop-up bar on the summit of Ben Nevis after hauling a nine-gallon barrel of beer and pint glasses to its peak.

Friday, August 28th, 2015 No Comments »

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