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Friday 9 December 2016 loc: GB

Marketing

Les Grands Chais de France targets channel growth following restructure

Leading French wine supplier Les Grands Chais de France is looking to build growth in independents and convenience stores following its adoption of a new channel strategy

Thursday, April 7th, 2016 No Comments »

Snow Queen marks 20th anniversary with redesign

Snow Queen Vodka has released details of a subtle redesign of its bottle to mark the brand’s 20th year.

Wednesday, April 6th, 2016 No Comments »

Carlsberg’s Men United March raises £300k for charity

Sports presenter Jeff Stelling and a team of 24 Carlsberg employees have walked 10 marathons in 10 days to raise £300,000 for Prostate Cancer UK.

Monday, April 4th, 2016 No Comments »

Mouton Cadet unveils Ryder Cup cuvée

Baron Philippe de Rothschild has partnered with golf course architect Robert Trent Jones Jr. to design this year’’s limited edition Ryder Cup Mouton Cadet bottle.

Thursday, March 31st, 2016 2 Comments »

Drinkers dislike distinctive beer labels

Beer fans actively avoid buying brands with loud logos or label designs, groundbreaking new research has found.

Tuesday, March 22nd, 2016 1 Comment »

Online wine retailing: top tips

As part of our in-depth look at online retailing, db spoke to a number of industry figures to gauge the top tips for successful retailing online. This was their advice:

Friday, March 18th, 2016 No Comments »

Cristal announces first marketing campaign

Louis Roederer has announced it is to run its first ever consumer marketing campaign for Cristal.

Wednesday, March 16th, 2016 1 Comment »

Graham’s Port teams up with Rococo Chocolates

Graham’s Port has announced a partnership with artisan chocolatier Rococo Chocolates in a bid to engage with both new and younger consumers.

Monday, March 14th, 2016 No Comments »

Mud House named official sponsor of Lions rugby

Mud House of New Zealand has been named the official sponsor of the British and Irish Lions rugby tour, set to take place in New Zealand in 2017.

Wednesday, March 9th, 2016 No Comments »

MillerCoors top marketing exec admits Lite is lost… again

Miller Lite’s marketing strategy is in a rut, and hiring more ad agencies to try to fix the problem isn’t going to work.

Wednesday, March 9th, 2016 1 Comment »

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