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Monday 24 November 2014

Marketing

Vinho Verde seeks UK “comeback”

Vinho Verde has identified 2012 as an ideal year to make a “comeback” in the UK as the trend towards lighter, lower alcohol wines gathers pace.

Wednesday, February 1st, 2012 No Comments »

Pernod plans Absinthe campaign

Pernod Ricard is looking to reignite the fortunes of its absinthe brand following last year’s legalisation of the spirit in France.

Tuesday, January 31st, 2012 1 Comment »

Ex-Diageo man to lead Carlsberg UK

Carlsberg has hired Benet Slay, former managing director for Diageo Northern Europe, to lead its UK business.

Monday, January 30th, 2012 No Comments »

Accolade renews Come Dine With Me deal

Hardys and Echo Falls have renewed their sponsorship of Channel 4 TV programme Come Dine With Me.

Friday, January 27th, 2012 No Comments »

Chivas Bros revamps Plymouth Gin

Chivas Brothers has overhauled the packaging of Plymouth Gin and increased the product’s price.

Thursday, January 19th, 2012 3 Comments »

AB InBev caught up in Wikipedia row

AB InBev is in a row over online encyclopedia Wikipedia after a PR firm altered an entry on beer brand Stella Artois.

Tuesday, January 10th, 2012 No Comments »

UK responsible drinking drive launched

A new campaign launches today which aims to enable UK consumers to better understand the importance of responsible drinking.

Thursday, January 5th, 2012 No Comments »

Jacob’s Creek serves up Agassi deal

Jacob’s Creek has signed a three-year deal with tennis legend Andre Agassi as the Australian wine brand seeks to reinforce its connections with the sport.

Thursday, January 5th, 2012 1 Comment »

ASA bans Naked Wines ad

The Advertising Standards Authority (ASA) has banned an advert on Naked Wines’ website for being potentially misleading following a complaint.

Wednesday, January 4th, 2012 67 Comments »

QR codes catch on with grands crus

Château Brown has become the latest Bordeaux estate to introduce a Quick Response code to its labels.

Tuesday, January 3rd, 2012 No Comments »

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