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Tuesday 17 January 2017 loc: GB

Marketing

Chang Beer offers ‘massage in a bottle’

Thai beer brand Chang Beer is inviting shoppers to enjoy a ‘massage in a bottle’ at Westfield Stratford shopping centre this week.

Tuesday, May 17th, 2016 No Comments »

Accolade Wines owner mulls IPO

The owner of the UK’s largest drinks company, Accolade Wines, is looking at listing the company on the London stock exchange as it gets ready to offload its 80% stake in the business, an Australian newspaper claims.

Thursday, May 12th, 2016 No Comments »

Harvey Nichols launches Wallpaper* cocktail bar

Harvey Nichols has teamed up with design and lifestyle magazine Wallpaper* to launch a new restaurant and cocktail bar within its new menswear department.

Thursday, May 12th, 2016 No Comments »

Budweiser renamed ‘America’

Budweiser has been given permission to temporarily rename itself ‘America’ as part of a bid to tap into the patriotic spirit of American consumers this summer.

Wednesday, May 11th, 2016 No Comments »

Bar staffed by dogs pops up for one day

A pop-up bar staffed entirely by dogs is set to open in London later today for one night only.

Friday, May 6th, 2016 No Comments »

Strongbow named as Team GB Olympics sponsor

Strongbow cider has signed an exclusive agreement with the British Olympic Association to become an official partner of Team GB at this year’s Olympic Games in Rio de Janeiro.

Friday, April 29th, 2016 8 Comments »

‘Distinctiveness of place’: why Yuengling’s approach works

A beer brand looking to show off its authenticity always looks to its roots, but it’s a strategy not without potential pitfalls, writes Dan Fox.

Tuesday, April 26th, 2016 No Comments »

McGuigan launches exclusive range with Waitrose

Australia’s McGuigan Wines has launched a new Family Release range exclusively at Waitrose; a Chardonnay and Shiraz.

Friday, April 22nd, 2016 No Comments »

Turkish wine joins Sopexa

Turkish wine producer Kavaklidere Wines has appointed Sopexa UK for for its communications campaign.

Thursday, April 14th, 2016 No Comments »

Diageo prepares new whisky for Haig brand

Diageo has confirmed it will release a second whisky under the Haig brand since the launch of Haig Club, backed by David Beckham, in 2014.

Tuesday, April 12th, 2016 1 Comment »

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