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Thursday 30 October 2014

Marketing

AB InBev caught up in Wikipedia row

AB InBev is in a row over online encyclopedia Wikipedia after a PR firm altered an entry on beer brand Stella Artois.

Tuesday, January 10th, 2012 No Comments »

UK responsible drinking drive launched

A new campaign launches today which aims to enable UK consumers to better understand the importance of responsible drinking.

Thursday, January 5th, 2012 No Comments »

Jacob’s Creek serves up Agassi deal

Jacob’s Creek has signed a three-year deal with tennis legend Andre Agassi as the Australian wine brand seeks to reinforce its connections with the sport.

Thursday, January 5th, 2012 1 Comment »

ASA bans Naked Wines ad

The Advertising Standards Authority (ASA) has banned an advert on Naked Wines’ website for being potentially misleading following a complaint.

Wednesday, January 4th, 2012 67 Comments »

QR codes catch on with grands crus

Château Brown has become the latest Bordeaux estate to introduce a Quick Response code to its labels.

Tuesday, January 3rd, 2012 No Comments »

BIVB cancels UK 2012 tasting

The Bureau Interprofessionnel des Vins de Bourgogne (BIVB) has cancelled its generic UK trade tasting for 2012.

Wednesday, December 21st, 2011 No Comments »

Guinness grabs African ticket

Guinness is ramping up its efforts to become the biggest beer brand by value in Africa with the launch of a continent-wide advertising campaign.

Tuesday, December 20th, 2011 No Comments »

Minister backs BBPA unit scheme

UK public health minister Anne Milton MP has backed a unit-awareness campaign in the on-trade.

Monday, December 19th, 2011 No Comments »

Wine Innovation results released

We’ve announced the results of the Innovation Masters, including awards for packaging and winemaking

Friday, December 16th, 2011 No Comments »

Alesha Dixon’s First Cape deal to end

First Cape has confirmed that Alesha Dixon’s current contract as brand ambassador for its low-alcohol Café Collection range expires at the end of the year.

Wednesday, December 14th, 2011 No Comments »

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