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Monday 22 December 2014

Marketing

Laithwaite’s Wine to roll out new branding

Independent wine merchant Laithwaite’s Wine has secured a sponsorship agreement from the England and Wales Cricket Board (ECB) that will make it an official partner of the England cricket team.

Tuesday, May 22nd, 2012 No Comments »

D&D sale to fund Far Eastern focus

D&D restaurant group’s 30-strong portfolio is up for sale as the company seeks to finance major expansion in the UK and Far East.

Monday, May 21st, 2012 No Comments »

TV show fails to benefit from English sparkling buzz

Contestants on the BBC’s The Apprentice completely failed to capture the excitement and spirit of dynamism in the English wine trade, according to UK wine merchants.

Friday, May 18th, 2012 No Comments »

Merchants: 2011 campaign “worst in recent memory”

The 2011 campaign is the “worst in recent memory” thinks Berry Bros & Rudd’s fine wine buying director, Max Lalondrelle.

Thursday, May 17th, 2012 No Comments »

Bacardi aims to redefine Cognac market

Bacardi is aiming to “redefine Cognac” after revealing a new ultra-premium brand D’Ussé.

Thursday, May 17th, 2012 No Comments »

Alcohol advertising affects brand choice but not consumption

Alcohol advertising has a negligible impact on consumption according to new research of British residents.

Friday, April 27th, 2012 3 Comments »

Building a successful global beer brand: part 7

In this last installment we outline the final stage in the process of building a global beer brand.

Thursday, March 22nd, 2012 2 Comments »

Building a successful global beer brand – part 6

Having illustrated the perils of failing to create a unique proposition with your brand, we examine the third step to success.

Tuesday, March 20th, 2012 2 Comments »

Building a successful global beer brand – part 5

Having stressed the importance of creating a sense of uniqueness for the global consumer, we compare two brands who got this right and wrong.

Tuesday, March 20th, 2012 No Comments »

Building a successful global beer brand: part 1

Despite hundreds of attempts, only a select few beer brands have made the successful transition from local to global.

Monday, February 27th, 2012 No Comments »

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