You are currently viewing the International Edition. You can also switch to the Hong Kong Edition.
Friday 27 November 2015


Rhône wine body forced to change slogan

Côtes du Rhône wines has been ordered to amend one of its advertisements after it was deemed to link alcohol with happiness – illegal under French law.

Thursday, January 15th, 2015 No Comments »

Brewer calls for Super Bowl brand band

Newcastle Brown Ale is building on its growth in the US with an irreverent new campaign, calling on small brands to club together to pay for a Super Bowl ad.

Wednesday, January 14th, 2015 No Comments »

Casillero signs major deal with Sky

Casillero del Diablo has announced a major marketing campaign for 2015, signing a multi-channel sponsorship deal with Sky Movies.

Tuesday, January 6th, 2015 No Comments »

Gordon’s relaunched with £2m campaign

Diageo has relaunched its Gordon’s gin brand with a contemporary TV ad as part of a £2 million marketing campaign.

Friday, January 2nd, 2015 1 Comment »

Click and collect wine lockers launched

Virgin Wines is hoping to make its customers’ last minute Christmas wine deliveries that much easier by launching a click and collect locker service.

Friday, December 19th, 2014 No Comments »

Belvedere vodka signs James Bond deal

Belvedere vodka has been announced as a drinks partner of the upcoming James Bond film Spectre.

Tuesday, December 16th, 2014 No Comments »

Flavoured whiskies pushing forward

The flavoured whisky palette now boasts hues from all the major whisky segments, from Scotch to Japanese and from Irish to Bourbon and Canadian.

Friday, December 12th, 2014 No Comments »

Event sponsors attract young drinkers

Drinks brands associated with music and sports are most popular for coming-of-age drinkers in the US, a new study has revealed.

Thursday, December 11th, 2014 No Comments »

Beer brands spend $23m with Youtube

Big beer brands targeting the lucrative millennial market spent $23 million (£14.7m) on Youtube campaigns this year, a market report has revealed.

Tuesday, December 9th, 2014 No Comments »

Chivas promotes with glass droplets

Chivas Regal has enlisted the talents of a glassmaker for its latest campaign, creating 85 glass drops containing the flavours of its 18-year-old pour.

Tuesday, December 9th, 2014 No Comments »

Most Read

10 wine labels with a sense of humour

2nd September, 2015 by Lauren Eads

Rioja in pictures

24th September, 2015 by Lucy Shaw

Bordeaux in pictures

23rd September, 2015 by Lucy Shaw

London's top female sommeliers

21st September, 2015 by Lauren Eads

10 Cape winemakers to watch

23rd September, 2015 by Gabriel Stone

Britain’s top 10 most haunted pubs

30th October, 2015 by Lucy Shaw

'Britain's best pubs' 2015 announced

11th September, 2015 by Neal Baker

Argentina: women in wine

16th September, 2015 by db_staff

Top 10 James Bond drinks facts

27th October, 2015 by Neal Baker

Top 10 unusual drinks ageing methods

16th September, 2015 by Lauren Eads