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Tuesday 28 February 2017 loc: GB

Marketing

Eisberg taps into Prosecco trend with sparkling npd

Alcohol-free wine brand Eisberg is rolling out two new sparkling wines in the UK as it looks to reposition the brand and tap more…

Monday, February 27th, 2017 No Comments »

Waitrose trials video tech on booze shelves

Waitrose is trialling a “new generation” of in-store tech with the launch of video shelf-edge technology on its booze aisle.

Monday, February 27th, 2017 No Comments »

Patrón Tequila on search for ‘Margarita of the Year’

Patron Tequila has called upon the talents of seven international bartenders in search for the Patrón 2017 “Margarita of the Year”, following International Margarita Day on 22 February.

Thursday, February 23rd, 2017 No Comments »

Amazon Go applies for booze licence

Amazon Go – the ‘grab and go’ bricks and mortar grocery store being trialled by the online giant in Seattle – has applied for a licence to sell alcohol, it has emerged.

Wednesday, February 22nd, 2017 No Comments »

Piper-Heidsieck to be the Champagne of the Oscars

Champagne house Piper-Heidsieck is to add to the sparkle of this year’s Oscars as the Champagne served during the Academy Awards season.

Wednesday, February 22nd, 2017 No Comments »

Australian Vintage brings NZ wine to UK

Australian Vintage has launched its first New Zealand wine into the UK market to tap into the continuing growth of Marlborough Sauvignon Blanc.

Wednesday, February 22nd, 2017 No Comments »

Label 5 introduces new digital campaign

Scotch whisky brand Label 5 has launched a new international campaign, which aims to link drinkers from around the world.

Monday, February 20th, 2017 No Comments »

Frontera to be the official wine of BRITS 2017

Pop stars including Katy Perry, Ed Sheeran, Robbie Williams and Bruno Mars will be served up wines from Chilean brand Frontera at this year’s BRIT Awards.

Friday, February 17th, 2017 No Comments »

Lidl focuses on European wines for spring offer

Lidl’s spring wine cellar will focus on French, Spanish and Italian wines, but around 20 new lines, including premium New World wines, will be added to the core range over the next 18 months.

Thursday, February 16th, 2017 2 Comments »

Fine wine outperforms investing in art and cars, report claims

Fine wine is the “best-performing” investment compared to art, antiques, and cars, a new report by fine wine investment management company Vin-X has claimed.

Thursday, February 9th, 2017 No Comments »

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