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Friday 23 January 2015

Marketing

‘Wonky’ Willy’s Cider complaint rejected

Complaints that a “wonky barn” cartoon character on a bottle of “Willy’s” cider breached alcohol marketing rules have been dismissed.

Friday, January 16th, 2015 No Comments »

Michael Owen Spey Whisky ad panned

An advert for Scotch whisky brand Spey starring ex-footballer Michael Owen has been criticised as being “staggeringly boring” and “agony to watch”.

Friday, January 16th, 2015 No Comments »

Rhône wine body forced to change slogan

Côtes du Rhône wines has been ordered to amend one of its advertisements after it was deemed to link alcohol with happiness – illegal under French law.

Thursday, January 15th, 2015 No Comments »

Brewer calls for Super Bowl brand band

Newcastle Brown Ale is building on its growth in the US with an irreverent new campaign, calling on small brands to club together to pay for a Super Bowl ad.

Wednesday, January 14th, 2015 No Comments »

Casillero signs major deal with Sky

Casillero del Diablo has announced a major marketing campaign for 2015, signing a multi-channel sponsorship deal with Sky Movies.

Tuesday, January 6th, 2015 No Comments »

Gordon’s relaunched with £2m campaign

Diageo has relaunched its Gordon’s gin brand with a contemporary TV ad as part of a £2 million marketing campaign.

Friday, January 2nd, 2015 1 Comment »

Click and collect wine lockers launched

Virgin Wines is hoping to make its customers’ last minute Christmas wine deliveries that much easier by launching a click and collect locker service.

Friday, December 19th, 2014 No Comments »

Belvedere vodka signs James Bond deal

Belvedere vodka has been announced as a drinks partner of the upcoming James Bond film Spectre.

Tuesday, December 16th, 2014 No Comments »

Flavoured whiskies pushing forward

The flavoured whisky palette now boasts hues from all the major whisky segments, from Scotch to Japanese and from Irish to Bourbon and Canadian.

Friday, December 12th, 2014 No Comments »

Event sponsors attract young drinkers

Drinks brands associated with music and sports are most popular for coming-of-age drinkers in the US, a new study has revealed.

Thursday, December 11th, 2014 No Comments »

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