Kate Hudson and her Muse rocker fiancé Matt Bellamy have taken a novel approach to launching their latest wine by using the online game Farmville.
“Irritate! Irritate!! Irritate!!!” – is that the key to getting folks to buy your product?
Cockburn’s Port has unveiled its 2014 Christmas campaign taking cues from a cocktail recipe to encapsulate the importance of family at Christmas.
French Wines with Style has teamed up with hairstyling chain Toni & Guy, taking inspiration from the world of fashion to help consumers discover their perfect wine style.
British beer producer Fuller’s is offering to top-up tweeters’ empty pints as it launches a new social media campaign.
Brewer SABMiller is looking to apply to its beer range a similar marketing strategy as coffee in the hope of shaking off the “guys watching sport” image.
A Spanish designer has come up with an innovative way to package beer, with its label simply depicting the colour of the brew inside.
The wine industry is “peculiar, fragmented, confusing and impenetrable” and lacks innovation, according to one of the UK’s foremost figures in advertising.
A US wine brand is so confident in closure manufacturer Nomacorc’s Select Series product it is offering a “100% Money Back Guarantee”.
One of Champagne’s most established producers has warned that if the region doesn’t get its act together it could soon fall behind Prosecco.
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