Marketing

Hennessy UK teams up with Abbey Road Studios

Hennessy Very Special Cognac has teamed up with the iconic Abbey Road Studios to bring singer JP Cooper and musical poet Kojey Radical together to record live-to-vinyl as part of its Masters of Potential platform.

Waitrose rolls out half-bottles in own-label redesign

UK retailer Waitrose has added a range of half-bottles to its own-label range, which  offer greater choice for consumers mid-week, as part of a refresh of its mid-tier range.

Off-Piste rolls Most Wanted brand into cans

Drinks supplier Off-Piste Wines is launching a canned version of its Most Wanted wine range to appeal to millenials and create interest on shelf.

Champagne Ruinart continues to support contemporary art in London

Champagne house Ruinart is continuing its association with contemporary art in London through a sponsorship of Frieze and a ‘Ruinart hub’ at The Rosewood hotel.

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