Marketing

Waitrose ups beer range by nearly 30%

UK retailer Waitrose is upping its commitment to speciality beer by adding 25 new beers to its range.

Jean-Claude Mas eyes up export growth

Charismatic French estate owner Jean-Claude Mas is eyeing up export growth after building a strong portfolio in the UK market.

Carlsberg launches £15m ‘Danish’ campaign in the UK

Carlsberg has launched a £15 million integrated marketing campaign aimed at revitalising and repositioning its Carlsberg and Carlsberg Export brands in the UK at a more premium level by emphasising its Danish roots.

Tesco adds Chinese wine to its shelves

Tesco has added a Chinese Cabernet Sauvignon to its portfolio from Changyu's Chateau Moser XV, as it hails China as a potentially “powerful” wine player.

Subscribe to our newsletters