Marketing

Rioja rebrand takes on Spanish strapline

Rioja launched a new global campaign in London last night to mark the advent of new quality tiers and altered regulations, as well as create “an emotional connection with consumers” using a three-word strapline in Spanish.

Oz Clarke: ‘Challenge your perceptions of sake’

UK drinkers need to “challenge their perceptions of sake” and embrace its, often surprising, versatility wine writer Oz Clarke urged at the launch of a new campaign to promote the ancient Japanese drink this week.

Comedian takes helm of E&J Gallo wine podcast

E&J Gallo has launched of a new wine-based podcast hosted by American comedian and actor Ben Schwarz with the aim of breaking down the world of wine for complete novices with equal parts humour and education.

Trivento teams up with Discovery in major TV partnership

Argentine wine brand Trivento has announced a major new partnership with the Discovery Channel as part of its 'Bold Discoveries' campaign, becoming the sponsor of documentaries across four channels. 

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