Marketing

More men than women buy Prosecco in the UK

Research from the Consorzio Tutela Prosecco DOC has debunked the commonly held stereotype that Prosecco appeals more readily to women than men, revealing that in fact more men in the UK buy Prosecco than women.

Watch: Orion Wines films its own ‘Westerns’

In an effort to be a modern day Sergio Leone, Italian producer Orion has filmed a series of promotional films featuring its 'The Wanted' range of wines.

Monkey Shoulder takes ‘cement mixer’ on the road

William Grant & Sons is taking a novel approach to marketing its Monkey Shoulder whisky brand, taking a "pimped out" cement mixer on the road to encourage consumers to try their Scotch mixed.

Rooftop glow in the dark gin bar to open in Sydney

A glow in the dark gin bar is set to open this month on the rooftop terrace of the Museum of Contemporary Art in Sydney as part of the city's annual festival of light, music and ideas, Vivid. 

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