Diageo is to provide calorie labelling on all of its products – a first for any alcohol company.
Heineken has escaped an ad ban after a youth alcohol council branded one of its ads “irresponsible” for implying alcohol was key to success.
When it comes to design, vodka is in a league of its own.
The Court of Master Sommeliers’ European branch has confirmed a partnership with natural cork supplier Corticeira Amorim, which will offer education about wine faults for the organisation’s members and students.
From nude harvesters and foot fetishes to cherry-popping and body art – the alcohol industry has unleashed all manner of saucy ads over the years.
Pol Roger will show off a bespoke project as Champagne sponsor of the Land Rover Burghley Horse Trials this September, part of the house’s biggest ever UK marketing activity.
E&J Gallo has unleashed a multi-million pound assault on the Millennial generation with three major UK product launches, including a new vodka brand.
Diageo has deployed cutting edge technology to create a “smart bottle”, allowing it to monitor a product’s movement and when it is opened, as well as send personalised messages to the consumer.
E&J Gallo Winery is inviting customers to have their Twitter activity assessed by a psychoanalyst as part of a campaign for its Apothic Red brand.
Cornish brewer Sharp’s has launched its latest UK campaign, which will allow its fans to win “adventures” with sporting figures.
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