Marketing

Monkey Shoulder unveils giant 2,400 gallon cocktail shaker

Scotch whisky brand Monkey Shoulder is shaking things up with its mobile mixer – a 2,400 gallon cocktail shaker in the guise of a cement mixer that it’s taking on the road in a series of pop-up appearances across America.

Wine Australia targets US with spoof Crocodile Dundee trailer during Super Bowl

Wine Australia has partnered with Tourism Australia on a AUS$36 million marketing campaign to help attract tourists to the country and promote Australian wine in the US, that kicked off with an all-star Crocodile Dundee 'film trailer' aired during the Super Bowl.

Bud Light to make good on Super Bowl beer promise

Bud Light has apparently confirmed that it will be handing out – potentially free – beer to “everyone” in Philadelphia following the Eagles’ winning the Super Bowl on Sunday.

Jameson unveils seventh St Patrick’s Day bottle

Jameson has unveiled its seventh annual limited edition bottle design in honour of St Patrick's Day, designed by a trio of artists to celebrate "the openness and spirit of friendship that Ireland is renowned for".

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