China has overtaken the US to become Australia’s most valuable export market, fuelled by the increased demand for higher priced bottled wine.
This month drinks marketers have been employing the talents of Hollywood actor Christophe Waltz and P Diddy to get their brands noticed.
Performing artist FKA Twigs is to front the second instalment of Veuve Clicquot’s Widow Series – a series of art exhibitions which pay homage to its founder Madame Clicquot.
Brewdog founders James Watt and Martin Dickie have changed their names to ‘Elvis’ by deed poll after the Elvis Presley estate launched a legal action against them over their ‘Elvis Juice’ IPA.
Hardy’s wine brand has extended its sponsorship of English Cricket by signing up for another three years.
Champagne Thiénot has teamed up with Speedy Graphito to design a limited edition magnum adorned with the street artist’s colourful and cartoonish graphics.
Carlsberg has fallen foul of the ASA after releasing an advert showing former England footballer Stuart Pearce deliver a crate of beer to a building site.
Tesco has boosted its own label range with the introduction of more than 20 new lines under its core and premium finest* wine range – which it says has seen “significant” growth over the summer.
Dom Pérignon is launching a free 15-minute immersive experience that it says will take guests on a “multi-sensory journey to uncover the magic” of its Champagnes.
A craft gin produced in Manchester has been named an official sponsor of the launch party for No Man’s Land – a West End show starring theatrical luminaries Ian McKellen and Patrick Stewart.
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