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Wednesday 28 September 2016 loc: GB

Marketing

Tesco strengthens own label wine range

Tesco has boosted its own label range with the introduction of more than 20 new lines under its core and premium finest* wine range – which it says has seen “significant” growth over the summer.

Wednesday, September 21st, 2016 No Comments »

DP offers 15-minute ‘transformational’ experience

Dom Pérignon is launching a free 15-minute immersive experience that it says will take guests on a “multi-sensory journey to uncover the magic” of its Champagnes.

Tuesday, September 20th, 2016 No Comments »

Three Rivers Gin picked for McKellen Stewart play

A craft gin produced in Manchester has been named an official sponsor of the launch party for No Man’s Land – a West End show starring theatrical luminaries Ian McKellen and Patrick Stewart.

Friday, September 16th, 2016 1 Comment »

New online wine shop targets English and Hungarian wines

A wine consultant and importer have teamed up to found a new online wine shop specialising in English, Hungarian and Eastern European wines.

Monday, September 12th, 2016 No Comments »

Absolut sends Uber passengers on 24-hour Ibiza trip

Vodka brand Absolut has teamed up with the taxi app Uber to send four Londoners on a surprise, 24-hour trip to the party island of Ibiza.

Wednesday, September 7th, 2016 No Comments »

Viña Ventisquero launches new Sauvignon Blanc in UK

Chilean wine producer Viña Ventisquero is launching its Root:1 Sauvignon Blanc into the UK market.

Wednesday, September 7th, 2016 No Comments »

Irish craft beer market to rise €20m

The value of Ireland’s craft beer scene is set to rise by nearly €20m by the end of 2016, according to a new report by the Irish food and drink board.

Tuesday, September 6th, 2016 No Comments »

Ardbeg launches ‘ARDventurous’ whisky challenge

Ardbeg is taking an ARDventurous approach to marketing its Scotch by inviting consumers to take part in a survival challenge on its remote island home of Islay.

Tuesday, September 6th, 2016 No Comments »

Marques de Casa Concha teams up with WSET

Chilean wine brand Marques de Casa Concha has partnered with the WSET to offer consumers money off one of its wine courses via a neck collar promotion.

Monday, September 5th, 2016 No Comments »

Diddy launches ‘motivational’ Ciroc vodka campaign

Sean “Diddy” Combs has teamed up with rapper French Montana on a new “motivational” campaign for Ciroc vodka that he hopes will inspire the next generation of entrepreneurs.

Friday, September 2nd, 2016 No Comments »

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