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Saturday 19 April 2014

Marketing

‘Irresponsible’ Four Loko packaging banned

An alcoholic energy drink brand has been found in breach of alcohol marketing laws for “encouraging irresponsible consumption.”

Friday, February 28th, 2014 No Comments »

Why cute puppies don’t help

Budweiser are hoping the cuteness of a puppy can arrest a steady decline in sales.

Monday, February 17th, 2014 No Comments »

Drinks body launches sponsorship code

A host of UK drinks producers, venues and retailers have agreed to abide by a new code enforcing the promotion of responsible drinking.

Friday, January 31st, 2014 No Comments »

A case for unified marketing for France

Despite the efforts of French politicians, there may be light at the end of the tunnel for marketing French wines.

Tuesday, January 14th, 2014 No Comments »

Top 10 new products in October

From a new craft gin to a wine inspired by a best-selling book and a Champagne with an artist’s touch, here are some of the new products launched last month.

Friday, November 1st, 2013 3 Comments »

Millennials changing face of wine industry

Millennials are drinking more wine than previous generations of young consumers, which is forcing the wine industry to rethink its marketing approach.

Thursday, October 10th, 2013 No Comments »

Lindeman’s bids to be ‘biggest Australian wine brand in the world’

Lindeman’s has launched a million pound UK digital campaign as part of a wider global push for the 170-year-old Australian brand.

Monday, October 7th, 2013 No Comments »

Top 10 video game inspired drinks

The world of gaming came alive this week with the launch of Grand Theft Auto 5, but what cocktail should you be drinking with this and other games?

Wednesday, September 25th, 2013 No Comments »

Beam to ‘make history’ with first global marketing campaign

Beam Inc has launched its first-ever global marketing campaign, which will be entitled “Make history”, for its flagship Jim Beam Bourbon brand.

Friday, September 6th, 2013 No Comments »

Gosset shows off latest redesign

Champagne Gosset has unveiled new packaging for its entry level cuvée Brut Excellence as part of a wider presentation revamp by the house.

Thursday, August 29th, 2013 No Comments »

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