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Sunday 19 April 2015

Marketing

Pol Roger unveils Defender project

Pol Roger will today show off the result of a two-year project with Jaguar Land Rover and Holland & Holland to create a bespoke mobile pop-up bar.

Thursday, April 16th, 2015 No Comments »

Trendsetting Bacardi appoints VP of fashion

By appointing a VP of fashion Bacardi has formalised the industry’s affair with the fashion industry, writes Spiros Malandrakis, senior drinks analyst at Euromonitor.

Wednesday, April 15th, 2015 No Comments »

P Diddy takes aim at ‘fast-paced’ millennials

Diageo and US rapper P Diddy have launched a “next level” marketing campaign for Deleón Tequila aimed at a generation of consumers with a “short attention span”.

Tuesday, April 14th, 2015 No Comments »

Johnnie Walker reveals futuristic glass

To celebrate the Johnnie Walker and ginger ale serve, the brand has unveiled “The Boldest Glass”, a drinking vessel that can transmit audio into the drinker’s ear as they sip.

Friday, April 10th, 2015 No Comments »

Carlsberg pours free beer from poster

Danish brewer Carlsberg has set up a giant poster in London which dispenses free beer and is the first stunt in a new campaign drive.

Thursday, April 9th, 2015 No Comments »

Suntory’s exquisite 3D-printed ice cubes

As far as advertising campaigns go, this collection of miniature ice cube sculptures has to be one of the most creative.

Wednesday, April 8th, 2015 1 Comment »

Diageo commits to calorie labelling

Diageo is to provide calorie labelling on all of its products – a first for any alcohol company.

Thursday, March 19th, 2015 No Comments »

Heineken escapes advertising ban

Heineken has escaped an ad ban after a youth alcohol council branded one of its ads “irresponsible” for implying alcohol was key to success.

Thursday, March 19th, 2015 No Comments »

Vodka: intelligent design

When it comes to design, vodka is in a league of its own.

Monday, March 16th, 2015 No Comments »

Amorim lends support to Master Sommeliers

The Court of Master Sommeliers’ European branch has confirmed a partnership with natural cork supplier Corticeira Amorim, which will offer education about wine faults for the organisation’s members and students.

Monday, March 16th, 2015 No Comments »

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