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Thursday 21 August 2014

Marketing

Bacardi releases biographical comic

Rum giant Bacardi has released a graphic novel looking back at the history of the brand, focussing on the turbulent life of the son of its founder.

Thursday, August 14th, 2014 No Comments »

Will wackiness spark Bud Light’s turnaround?

No brand needs a sales punch more than America’s #1 beer. Bud Light’s numbers have been heading in a southerly direction for some time.

Thursday, August 14th, 2014 No Comments »

F1 could face alcohol sponsorship ban

Alcohol companies could be prevented from signing sponsorship deals with Formula One race teams, if a campaign by a road safety lobby is successful.

Thursday, July 17th, 2014 No Comments »

Tongue-in-cheek beer packaging banned

The packaging of a colourfully named range of beers including Cat’s Piss, Arse Liquor, Puke and Shitfaced have been banned in the UK following complaints.

Wednesday, July 16th, 2014 No Comments »

Concha y Toro take Diablo on tour

Casillero del Diablo has announced the launch of a tour bus campaign to promote the brand in the UK.

Thursday, July 10th, 2014 No Comments »

Bud sponsorship for NFL at Wembley

As part of a global sponsorship deal, Budweiser will continue to be the official beer served at NFL American football matches at Wembley in London.

Tuesday, July 8th, 2014 No Comments »

Ruinart toast 250th Rosé anniversary

The House of Ruinart has collaborated with Brown’s Hotel in Mayfair to create the Brown’s Ruinart Rosé 250th Anniversary afternoon tea.

Thursday, July 3rd, 2014 No Comments »

Ancient beer poem turned into comic

A 124-year old poem about a mysterious beer brewed by an ancient tribe has been transformed into a graphic novel for a 2014 Comic-Con convention.

Monday, June 30th, 2014 No Comments »

Michael Owen signs deal with Spey

Former England footballer, Michael Owen, has signed a three-year contract to become the global ambassador of Scotch whisky brand Spey.

Monday, June 30th, 2014 No Comments »

Central Coast winery launches ‘first interactive wine label’

Terravant Wine Company, in California’s Central Coast, has launched ‘Scratchpad’, a new range of wines with mostly blank labels, ready for drinkers to customise and share via social media.

Friday, June 20th, 2014 No Comments »

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