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Wednesday 22 February 2012

Marketing

Website revamp at Quinta do Noval

Quinta do Noval has launched a new website to provide a fresh insight into the historic Douro Valley property.

Monday, February 13th, 2012 2 Comments »

Unit awareness drive unveiled

UK retailers today unveiled a national campaign to raise consumer understanding about the number of alcohol units in their drinks.

Thursday, February 9th, 2012 No Comments »

Lionel Messi wine set for launch

Football superstar Lionel Messi is to become the latest sportsman to enter the wine industry.

Thursday, February 9th, 2012 4 Comments »

“Hitler wine” case dropped

Austrian officials have dropped an investigation launched after a man was found to be selling wine and schnapps with Adolf Hitler on the label.

Monday, February 6th, 2012 No Comments »

Vinho Verde seeks UK “comeback”

Vinho Verde has identified 2012 as an ideal year to make a “comeback” in the UK as the trend towards lighter, lower alcohol wines gathers pace.

Wednesday, February 1st, 2012 No Comments »

Pernod plans Absinthe campaign

Pernod Ricard is looking to reignite the fortunes of its absinthe brand following last year’s legalisation of the spirit in France.

Tuesday, January 31st, 2012 1 Comment »

Ex-Diageo man to lead Carlsberg UK

Carlsberg has hired Benet Slay, former managing director for Diageo Northern Europe, to lead its UK business.

Monday, January 30th, 2012 No Comments »

Accolade renews Come Dine With Me deal

Hardys and Echo Falls have renewed their sponsorship of Channel 4 TV programme Come Dine With Me.

Friday, January 27th, 2012 No Comments »

Chivas Bros revamps Plymouth Gin

Chivas Brothers has overhauled the packaging of Plymouth Gin and increased the product’s price.

Thursday, January 19th, 2012 2 Comments »

AB InBev caught up in Wikipedia row

AB InBev is in a row over online encyclopedia Wikipedia after a PR firm altered an entry on beer brand Stella Artois.

Tuesday, January 10th, 2012 No Comments »

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