Marketing

Tesco adds new ‘top of the line’ tier to Finest range

Tesco has bolstered its premium own label Finest range with the roll out of ten new wines that it described as "luxury... without the usual price-tag".

Vivino app ups wine recommendations for users

Wine reviewing app Vivino has launched a new recommendations service, Vivino Market, which gives customers wine recommendation based on their previous ratings, searches and purchases.

Tesco pulls Heineken beers in apparent price row

Tesco has reportedly removed Heineken beers and ciders from its shelves in an apparent pricing row that echoes its spat with Marmite owner, Unilever last summer.

Pol Roger launches fresh campaign with new agency

Pol Roger has appointed London-based design and marketing agency St Luke’s Communications to launch a new UK campaign with the tagline "a duty to delight since 1849".

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