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Tuesday 4 August 2015

Marketing

Top 10 marketing campaigns: July

Ever-inventive, the drinks industry has come up with a host of ways to get its products noticed this month, from sports star tie-ups and flamingoes to sand art and tan lines.

Wednesday, July 29th, 2015 No Comments »

Meantime offers trip to US hop capital

London’s Meantime Brewing has announced a new promotion that will offer three customers the chance to travel to the Yakima Valley in Washington State.

Tuesday, July 28th, 2015 No Comments »

What if Facebook made beer?

Can you imagine what beers produced by some of the world’s biggest tech and fashion brands would look like? One design agency decided to give it a go.

Tuesday, July 21st, 2015 No Comments »

Top new product launches

A seaside gin distilled in Edinburgh, a rare, cask-aged 1965 Port and an organic sparkler from Chile’s LimarĂ­ Valley are among this month’s top new product releases.

Friday, July 17th, 2015 1 Comment »

d’Arenberg settles lawsuit against brewer

Australian brewer Feral has agreed to alter the label of its Sly Fox ale following a long-running trademark battle with winemaker d’Arenberg.

Tuesday, July 14th, 2015 No Comments »

Pol Roger marks eventing tie-in

Champagne Pol Roger has introduced a limited edition gift box in the UK to celebrate its support for two major international equestrian events this year.

Tuesday, July 14th, 2015 No Comments »

Kilchoman bolsters Islay barley supply

Kilchoman Distillery has extended its Islay roots with the acquisition of the farm on which the distillery is based, whose barley supply will allow the Scotch whisky producer to step up production.

Monday, July 13th, 2015 No Comments »

Taittinger backs UK acting talent

Champagne Taittinger has further strengthened its artistic links with the announcement that it will sponsor the Royal Academy of Dramatic Art (RADA) over the coming year.

Wednesday, July 8th, 2015 No Comments »

Diageo fights Smirnoff vodka ad ban

Diageo’s Smirnoff vodka is fighting a decision to ban an advert was deemed to inappropriately imply that a successful night out depended on alcohol.

Wednesday, July 8th, 2015 No Comments »

Yealands creates virtual tours

New Zealand producer Yealands Family Wines has launched a new digital platform to spread its sustainability message worldwide.

Tuesday, July 7th, 2015 No Comments »

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