The Invenio brand includes an eclectic international mix of fifteen wines from eight different producer countries, and aims to allow consumers to easily navigate around the world of wine – the name means “to discover” in Latin.  It is being launched in the UK on- and off-trade immediately.

Commenting on the new launch, Carlsberg UK wine buyer Louise Boddington said: “Invenio offers outstanding and reasonably priced wine from around the world.  This offers our trade customers the opportunity to retail a range of Old and New World styles at outstanding value for money for their customers under an on-trade exclusive label.”

SiebertHead MD Tim Corvin continued, “Often wines from different countries of origin have their own country style, whereas Invenio needed to be global, not local.”

© Ben Grant, db 11 July 2007