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RESEARCH WITH A DIFFERENCE
•Refreshingly simple and objective insights into the UK drinks business • Insider knowledge and an extensive network of industry contacts • New ideas and fresh perspectives for all drinks categories • Focus for brand owners • Practical solutions for new product development
What is Drinks Insight?
• Wholly owned subsidiary of the drinks business magazine • Drinks Insight fills a real gap for business focused drinks research • Drinks Insight has more than just excellent research credentials and industry contacts • Drinks Insight offers unrivalled access to current industry statistics
Who’s behind Drinks Insight?
Charlotte Hey Charlotte has over 10 years’ experience in the alcoholic drinks industry. She has extensive contacts throughout all sectors of the trade and her access to current trends is unrivalled.
Angeline Bayly Angeline has worked in the drinks industry for eight years. She uses her knowledge and contacts to act as a client advisor in developing research projects and ultimately as project manager, making sure clients receive continuous service throughout the project.
David Cahn David is a highly experience research director with over 30 years’ experience at blue chip companies. He provides continuous consultation, ensuring all our projects adopt a viable methodology and are on target to deliver the anticipated results.
Julie Sheppard Julie has worked in drinks journalism and publishing for six years. As well as a substantial network of industry contacts, she has a special flair for research report writing.
What does Drinks Insight provide?
Tailored research reports
UK category reports on wine, spirits and beer
A full consultancy service backed up by print and web media
Unique access to trade professionals e.g. Power Panels
Unique access to specialist wine consumers
Access to all market research tools, from focus groups to in-store surveys, exit polls to one-to-one trade research
Complete business solutions
Research best practice skills
Current industry knowledge
Wide ranging and high level industry contacts
Full marketing tools
Our promise
To provide our clients with information they want, information they need and information they can use
We do this by using simple language and adopting thorough research methods to provide authoritative results
For more information on Drinks Insight contact , tel: 020 7803 2433
The Champagne
& Sparkling Wine Survey 2006
An exclusive and new study of consumer purchasing decisions in-store for Champagne and sparkling wine in the UK off-trade
This research report demonstrates:
Who buys your brand
What the consumer thinks of Champagne and sparkling wine
How much consumers are prepared to spend
The key influencers on brand selection in both Champagne and sparkling wine purchase
The extent of consumer knowledge in both categories
New business development opportunities
NPD potential in the sub-£15 sector
The leading brands in the market, as quoted by consumers in the wine aisles
Surprising facts on consumer price expectations for both categories
What sparkling producers can do to raise their game
For a preview of the contents 
