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Wednesday 1 March 2017 loc: GB

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Wine’s Apparent Neglect of Marketing

Marketing, advertising and research specialist Jonathan Cahill explores wine’s apparent neglect of marketing.

Monday, February 27th, 2017 No Comments »

Itata: a regional focus

Simone Madden-Grey – aka The Happy Wine Woman – takes a close look at the vineyards of Chile’s Itata Valley.

Friday, December 16th, 2016 No Comments »

What trends will shape the drinks trade in 2017?

Neil Anderson of Kingsland Drinks looks into his crystal ball to see what the big political decisions of 2016 could mean for the drinks industry, and the trends that we’ll be chasing into the new year.

Tuesday, December 13th, 2016 1 Comment »

Tequila & mezcal… what’s happening?

Wine & Spirit International’s Dale Sklar looks at the mounting crisis for the Tequila industry as a chronic shortage of Blue Agave plants – which are used to make the spirit – cause huge price increases.

Thursday, December 1st, 2016 No Comments »

The trouble with cider

Pete Hayes, co-founder and director of design agency PB Creative, laments the struggles of cider, which while already maintaining only a tiny share of the UK market, actually declined by 6% this year.

Tuesday, November 29th, 2016 4 Comments »

How can wine producers cater to the tastes of millennials?

It’s no secret that the tastes of millennials can be tricky for wine producers to pin-point. Neil Anderson, marketing director of Kingsland Drinks, explores how wine producers can keep up with their ever evolving tastes.

Thursday, November 10th, 2016 1 Comment »

How drinks brands are swaying public opinion on politics

Consumers are no longer sitting on the fence when it comes to their purchases. They realise they have the power to incite change and are demanding the same from the brands they buy, who need to take note, says Will Rowe, CEO of audience insight agency Protein.

Friday, November 4th, 2016 No Comments »

Personal reflection on a legend: Bill Coors turns 100 years old

Dan Fox reflects on the career of William K. Coors – “Uncle Bill” to many – who turned 100 earlier this year, recounting the “beer baron’s” many achievements, which include the aluminium can.

Thursday, October 27th, 2016 No Comments »

Metaxa’s adventurous new spirit

Geoffrey Dean reports on Greek spirit brand Metaxa’s bold move to recruit South African adventurer Mike Horn as its new brand ambassador.

Wednesday, October 12th, 2016 No Comments »

Why ShockTop’s ‘greatest SuperBowl ad ever’ was a failure

Advertising guru Dan Fox gives us his take on why ShockTop’s $5 million, self-proclaimed “greatest SuperBowl ad of all time” failed.

Monday, October 10th, 2016 No Comments »

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