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Monday 24 October 2016 loc: GB

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Metaxa’s adventurous new spirit

Geoffrey Dean reports on Greek spirit brand Metaxa’s bold move to recruit South African adventurer Mike Horn as its new brand ambassador.

Wednesday, October 12th, 2016 No Comments »

Why ShockTop’s ‘greatest SuperBowl ad ever’ was a failure

Advertising guru Dan Fox gives us his take on why ShockTop’s $5 million, self-proclaimed “greatest SuperBowl ad of all time” failed.

Monday, October 10th, 2016 No Comments »

The promise of India

Last week we were lucky enough to be able to spend a day at the delightful Sula Vineyard, a hair-raising three hour drive north east of Mumbai. What has that got to do with wine investment, you may ask?

Thursday, October 6th, 2016 No Comments »

Languedoc needn’t cost the earth

The Languedoc-Roussillon is the world’s biggest wine region and while previously the area was known more for bulk wine production than for quality, that is changing.

Wednesday, September 28th, 2016 No Comments »

Alcoholic Drinks – August 2016 Overview of New Product Launches

This regular summary highlights the most interesting product launches in July to August 2016, with a focus on the direction the alcoholic drinks industry is taking in terms of innovative developments.

Tuesday, September 27th, 2016 No Comments »

Fine wine in La La land

The top wines of the Rhône have always struggled despite good scores and small production but that doesn’t mean their time won’t come.

Tuesday, September 27th, 2016 No Comments »

Why does Bud Light refuse to sell beer?

Fresh from announcing its gay-wedding ad (which, in oddly tokenising fashion, appears not yet to have actually aired on paid major media as promised), Bud Light is now advertising equal pay for women.

Monday, September 19th, 2016 No Comments »

Closely watched wines

Tracking which wines people are searching for can be a good way of predicting trends and investment opportunities.

Friday, September 16th, 2016 No Comments »

What’s in a name? The pitfalls of picking a brand for your brew

Effective branding is fundamental to the success of any business, as is defending it from potential rivals keen to free-ride on its success, writes Susan Snedden.

Thursday, September 15th, 2016 No Comments »

English Wine: on the up in 2016!

English wine is making the news these days and more importantly it’s expanding.

Wednesday, September 14th, 2016 No Comments »

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