Iceland receives complaint about Fat B*****d wine range

UK supermarket chain Iceland has received a complaint from a customer in Clydebank in Scotland, questioning the positioning of the Fat B*****d wine range stocked by the retailer.

The customer, twitter user @COOHEID, sent several tweets to Iceland, tagging a couple of journalists as well as local news site Clydebank Post. In the tweets, the user asked why Iceland believed it was acceptable to stock the Fat B*****d wine range at “child eye-level”.

The wine was spotted at a store in the Clydebank Shopping Centre located in Clydebank in Greater Glasgow. Iceland responded to the customer query, asking the user to send a direct message.

Children can pick up bad language from many sources. (Picture: Pinterest – Meet the Fockers)

Speaking to the Evening Times, an Iceland spokesman said: “Fat B*****d wine is a high-quality product which we have stocked for some time, and which is popular with our customers.”

“It’s name is humorous and certainly not intended to cause offence”.

Since the complaint has been covered in the press, some people have questioned why a child would be browsing the shelves in the alcohol section of the store.

Wherever you stand on the issue, product positioning at children’s eye-level is an interesting topic when one considers how it could influence parent purchasing.

Fat B*****d wine was created by friends and fellow winemakers Thierry Boudinaud and Guy Anderson. As the story goes, after conducting a barrel tasting of some of Anderson’s more experimental wines, Boudinaud was impressed by the affect of the lees ageing and exclaimed in a thick French accent: “Now this it what you call a fat b*****d”. British-born Anderson found Boudinaud’s pronunciation thoroughly amusing, and the name for their subsequent collaborative wine range was born.

One Response to “Iceland receives complaint about Fat B*****d wine range”

  1. Lisa says:

    Unreal…. Beauty is within the wine… the wine label… and the story behind it… Why not use this as a teaching experience with the child and how wines are introduced to the market and different meanings with the name, label, etc…. Just a thought…. and what I would do…

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales Manager

James Eadie Ltd
London, UK

Wine Ambassador Role

Ramón Bilbao UK
London, UK

Fine Wine Logistics Coordinator

IG Wines
London, UK

Sales Manager

Top Selection
London, UK

Assistant Retail Manager

The Whisky Exchange
London, UK

Marketing Manager

Ellis Wines
Hanworth, Middx, GB

Commercial Analyst

ATOM Group
Tunbridge Wells, UK

Customer Service Executive

Marussia Beverages
Marylebone, London, UK

HR Administrator

Amathus Drinks PLC
London, UK

Trade Marketing Manager

Australian Vintage Limited
Croydon, UK

The World Bulk Wine Exhibition

20th Nov 2017

The Drinks Business Green Awards 2017

London,United Kingdom
20th Nov 2017

The Global Spirits Masters Lunch

London,United Kingdom
1st Dec 2017
Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more