New focus on organic wines and bar trends at Prowein

ProWein has unveiled details of its 2017 programme, which includes a new focus on organic wines, greater emphasis on bars and food, and introducing wines from less well-known regions.

Düsseldorf, DEU, 12.3. 2016. Die Leitmesse ProWein ist alljährlich der ultimative Treffpunkt der internationalen Wein- und Spirituosenbranche. 6.200 Aussteller aus 59 Ländern präsentierten sich zur ProWein 2016 vom 13. bis 15. März in Düsseldorf.  Etwa 420 internationale Spirituosen-Anbieter zeigten einen anspruchsvollen Mix aus bewährten Klassikern, landestypischen Kostbarkeiten und ausgefallenen Neuvorstellungen. Auch Innovationen und Entwicklungen im Bereich Zubehör für die Wein- und Spirituosenbranche fanden sich in Düsseldorf. | ProWein is the Leading Trade Fair and a unique meeting point for the international Wine and Spirits Sector. 6,200 exhibitors from 59 countries were present at ProWein 2016, from 13 to 15 March in Düsseldorf. Around 420 international spirits suppliers showed a sophisticated, high-quality mix consisting of tried-and-tested classics, regional-specific delicacies and exceptional new products. Innovations and new developments in accessories for the wine and spirits sector were also on display in Düsseldorf.Foto: Messe Düsseldorf, Constanze Tillmann. Exploitation right Messe Düsseldorf, M e s s e p l a t z, D-40474 D ü s s e l d o r f, www.messe-duesseldorf.de; eine h o n o r a r f r e i e  Nutzung des Bildes ist nur für journalistische Berichterstattung, bei vollständiger Namensnennung des Urhebers gem. Par. 13 UrhG (Foto: Messe Düsseldorf / ctillmann) und Beleg möglich; Verwendung ausserhalb journalistischer Zwecke nur nach schriftlicher Vereinbarung mit dem Urheber; soweit nicht ausdrücklich vermerkt werden keine Persönlichkeits-, Eigentums-, Kunst- oder Markenrechte eingeräumt. Die Einholung dieser Rechte obliegt dem Nutzer; Jede Weitergabe des Bildes an Dritte ohne  Genehmigung ist untersagt | Any usage and publication only for editorial use, commercial use and advertising only after agreement; unless otherwise stated: no Model release, property release or other third party rights available; royalty free only with mandatory credit: photo by Messe Duesseldorf]

[photo by Messe Duesseldorf]

Returning to the Dusseldorf Exhibition Centre for its 23rd year on 19-21 March, the world’s largest trade wine show is set to host around 6,300 exhibitors from around 60 nations worldwide.

New for 2017 is Organic World, a showcase of 30 international organic wine producers in a designated areas. New exhibitors this year also include Ecuadoran winery Dos Hemisferios, Pico Wines from the Azores and Polish winery Turnau and the Asian Wine Producers Association (AWP), an organization formed to promote recognition of both Asian Wines, and also Asia as a respected wine region.

The Fizzz (sic) Lounge, which was introduced last year focusing on lower abv ‘shim’ cocktails, will return with a new focus on emerging bar trends, including pairing coffee, craft beers and wines with spirits. New uses and preparations for coffee, such as cold drip, cold brew and nitrogen-enriched nitro are being tipped as inventive and different ingredients to pair with spirits, while craft beers are set to rework old classics with whisky or tequila, with wine complementing rum and aged spirits. Award-winning bartender and mixologist Tom Weinberger already signed up, the organisers confirmed.

It comes as part of new boss Marius Berlemann’s plans to boost the show’s appeal to bars and restaurants, which has also seen him up the level of gastronomy and food offered at the show, including a new outdoor space for food trucks in between Halls 9 to 17.

This year also sees a new circuit system designed to make it easier for visitors to navigate the vast show. Halls 9 to 17 will form a circuit progressing through the wine-producing regions of the world, with a covered walk-way linking the two halls. Starting in the New World and Greece (Hall 9), visitors will move through Spain and Portugal (Hall 10) to France (Halls 11 and 12), which also houses the spirit section and Champagne Lounge, with further halls showcasing German producers (Halls 13 and 14), Italy and other European suppliers (Halls 15 and 16), as well as Austrian wines (Hall 17), where the central Tasting Zone is located.

The final programme of themed tastings, lectures,market analysis and trends briefings in the ProWein Forum is still being determined, but the Mundus Vini tasting zone is set to return, along, with the  “same but different” show where ten producers will present innovating marketing concepts along the theme of wine production and marketing.

One Response to “New focus on organic wines and bar trends at Prowein”

  1. Jamie Smith says:

    All the best to ProWein Exhibitors

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