Roger Daltrey launches The Who Champagne

11th May, 2016 by Richard Ross

Roger Daltrey, frontman of the legendary rock band The Who, is launching his own Champagne to celebrate the 50th anniversary of the band, with part of the profits going to support teenage cancer sufferers.

champagne-roger-daltreyThe Cuvée Roger Daltrey, produced by Champagne Charles Orban, will be available for sale in limited quantities from June 18th at a price of £95. The bottle carries The Who’s red, black and blue bullseye logo, and Daltrey’s signature.

The champagne is being released after ‘The Who Hits 50!’ North American tour, and is already available for pre-order. The bottle and label design take their cues from one of the band’s best-known albums.
Daltrey explained in a statement: “I took my inspiration for the bottle from the Tommy album cover which is a favorite of mine … the album that cemented our legacy. I can’t wait for everyone to try it.”
He added: “I am very excited to have this opportunity to express my passion for champagne through this limited edition cuvée. I hope you enjoy it as much as I do.”

A matching pewter ice bucket, made by jewellers L’Orfèvrerie d’Anjou, will also be available, priced at £650. The limited edition bucket is available in ten different colours, and each one of the 499 examples is numbered.

A percentage of the proceeds from the sales of the products will go to Teen Cancer America, the charity that Daltrey co-founded with fellow band member Pete Townshend.

The Orban family have been growing grapes in Troissy on the left bank of the Marne since 1770, and have been making wine under their own name since the 1950s.

5 Responses to “Roger Daltrey launches The Who Champagne”

  1. Max says:

    Available fro Who !!!!

  2. SLM says:

    Call it a bargain?

  3. Duncan says:

    We’re can I buy from

  4. Glenn Pougnet says:

    Bubbly O’ Reiley

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Fine Wine Logistics Coordinator

IG Wines
London, GB

Brand Ambassador East Coast USA - Ableforth’s

Maverick Drinks
New York - field-based, USA

Brand Ambassador West Coast USA - Ableforth’s

Maverick Drinks
San Francisco / Los Angeles - field-based, USA

Global Travel Retail Manager

Maverick Drinks
London, UK

Portfolio Ambassador - Europe

Maverick Drinks
North West Europe - field-based, UK

Senior Partner Manager - Grocery

Maverick Drinks
London/Field Based, UK

Sales Executive

Woolf Sung Ltd
London

Trade Marketing Manager - Maverick Drinks

Maverick Drinks
London / Kent

Business Development Executive Central London

William Grant & Sons UK
London

PR & Communications Officer - Atom Group

ATOM Supplies Limited
London, UK

Crus Bourgeois du Médoc 2015 Official Selection Tasting

London,United Kingdom
21st Sep 2017

The City Wine Show

London,United Kingdom
22nd Sep 2017

Almaviva 2015 Vintage and Vertical Tasting

London,United Kingdom
28th Sep 2017
Click to view more

Global Chardonnay Masters 2017

Deadline : 29th September 2017

The Global Riesling Masters 2017

Deadline : 29th September 2017

Click to view more

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

The Global Organic Masters 2017

The drinks business is thrilled to announce the launch of The Global Organic Masters

Click to view more