ProWein names head of wine and spirits

18th February, 2016 by Lauren Eads

Marius Berlemann has been named ProWein’s new global head of wine and spirits, taking over from fair organiser Messe Düsseldorf’s executive director, Michael Degen.

Berlemann_Degen_1328_2

Michael Degan with Marius Berlemann

Degen, executive director and board member of Messe Düsseldorf, has acted as interim manager for its wine and spirits portfolio since 2012. As of 1 March, Berlemann will take over, assuming responsibility for ProWein’s global portfolio of wine and spirits events holding the title global head of wine and spirits.

Before joining Messe Düsseldorf, the 30-year old completed a master’s degree in general management at the Witten/Herdecke University in Germany.

Berlemann joined Messe Düsseldorf as a trainee in 2010, becoming a senior project manager in 2012. In this position he was in charge of growing the ProWein family in China (Shanghai) and South East Asia (Singapore).

In his new role Berlemann will report to Degen, who has overall responsibility for ProWein, as well as a number of other international trade fairs.

ProWein was founded in 1994 with 321 exhibitors and approx. 1,500 visitors. It has since grown to attract some 6,000 exhibitors to its last fair in March from some 50 countries, and 52,000 visitors from the wine and spirits trade. Since 2012 exhibition space of ProWein has increased by 54% and visitor attendance by 28%.

The company launched ProWine China in Shanghai in 2013, and will extend its Asian footprint to launch ProWine Asia in Singapore in April.

The next ProWein in Düsseldorf will be held from 13 to 15 March 2016.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Brand Ambassador – Santa Rita Estates

Santa Rita Estates
London or Hertfordshire but with flexibility to travel, UK

Sales Executive - Wine and Spirits Awards

The Drinks Business
Central London, UK

On-Trade Channel Manager

Delegat Europe Limited (UK)
London / Midlands, GB

Trade Marketing Analyst

Delegat Europe (UK)
London, GB

Key Account Executive

Delegat Europe Limited (UK)
London / Midlands, GB

Senior National Account Manager

Bibendum PLB
London, UK

ON-TRADE Sales Executive

Roberson Wine
London, UK

OFF-TRADE Sales Executive

Roberson Wine
London, UK

Judging Week Runners

Decanter World Wine Awards
ExCel Centre, London E16, UK

Sales Administrator

Les Caves de Pyrène
Guildford, UK

Retail Commercial Executive

Laithwaite's Wine
Theale, Berkshire

Wine Buyer

Conviviality Plc
Crewe, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Sales Account Manager - On-Trade

Berkmann Wine Cellars
M3/M4 corridor

Media Sales Manager - Hong Kong

The Drinks Business Hong Kong
Hong Kong

The Global Merlot Masters 2017

Deadline : 31st March 2017

The Prosecco Masters 2017

Deadline : 10th March 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 3rd March 2017

Click to view more

The Global Sparkling Masters

the drinks business is thrilled to announce the launch of The Global Sparkling Masters

The Global Rosé Masters 2016

the drinks business is proud to announce the launch of the Global Rosé Masters 2016.

The Prosecco Masters 2016

Now in its third year, the competition will reflect the growth in popularity of this fresh and exciting sparkling wine from the picturesque regions of Veneto and Friuli.

The Global Pinot Noir Masters 2016

After the success of last year’s competition that judged over 250 wines from no less than 16 countries, the drinks business is proud to announce the third year of the Global Pinot Noir Masters

Click to view more