Millennials drink half of all wine in US

16th February, 2016 by Lauren Eads

The US is experiencing a surge in wine consumption driven by millennials, who drank 42% of all wine in the US last year, according to the latest report from the Wine Market Council (WMC).

Millennials drank 42% of all wine in the US last year, consuming 159.6 million cases of wine.

Presenting its findings at a conference on 25 January, the WCM reported a surge in “high frequency wine drinkers” – those who consume wine several times a week – over the past 15 years. This segment has more than doubled from 7.6% in 2000 to 13% in 2015, a rise it attributed to Millennials consumers.

Defined as those aged between 21 and 38, millennials are now the largest wine-drinking demographic in the US….

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